Guzman Labs

design   /dəˈzīn/ (n.)
The intelligence of a thing relative to its purpose.

Branding is about consistent messaging and strategies congruent with your strategic objectives. For more than 10 years, Guzman Labs has specialized in helping organizations build better brands that connect with their customers and stakeholders. We work with everything from small businesses, startups, and non-profits to international corporations and Fortune 500 companies. We have extensive experience launching consumer and B2B brands across a variety of industries and have also worked on refreshing legacy brands. 

Guzman Labs led the brand design and image for Francis Suarez who, running under the brand we created for him, was elected Mayor of Miami. Guzman Labs also lead the branding initiatives and marketing operations for an international fashion retailer with over 400 locations across 60 countries around the world. Guzman Labs recently developed the brand and messaging strategy, and managed the crowdfunding campaign for a startup which went on to become one of the top performing (Top 1%) Kickstarter campaigns of all time. We've also done brand work for international financial publications, regional law firms, community non-profits, literary works, indie video games, podcasts, boating companies, physical therapy clinics, education businesses, NBA players, and more. In each case, we bring our years of experience, specialized approach, and attention to detail to craft a brand tailored to achieving the project's specific objective.

We would love to work with you to develop a brand tailored to achieving your objectives.