NinetyEight

NinetyEight builds marketing strategies grounded in the lived experience of Gen Z. With the Koi Pond, a proprietary research community of over 1,500 Gen Z voices, the agency can generate qualitative insights, trend analysis, and authentic input in as fast as two weeks. This rapid, contextually rich feedback fuels brand strategy, social execution, creative direction, and influencer engagement designed to resonate deeply with the next generation.

Emerging from Loyola Marymount University as a response to the pandemics disruption, NinetyEight was founded entirely by Gen Z team members who embraced the challenge of forging their own path. Recognized for its bold, human-first approach, the agency has earned accolades such as Small Agency of the Year at the Drum Awards and multiple creative and social media honorsincluding from NYX and Web Excellence Awards. Clients include PepsiCo, Paul Frank, Turo, and Loyola Marymount University, all of which benefit from NinetyEights blend of empathy, cultural fluency, and performance execution.