Profitable Sites is led by David Friend from Braintree, Essex. Google Partner since 2013, 20+ years in search, and over 100 five-star reviews across PeoplePerHour, Google, Clutch and LinkedIn. £2.5m+ annual ad spend under management.
Track. Fix. Scale.
Track - fix the measurement first. GA4, GTM, conversion events, enhanced ecommerce for Shopify, call and form tracking for service businesses. Until you can trust the numbers, nothing built on top of them is worth much.
Fix - rebuild campaigns from a clean base, structured around what actually sells and what actually makes the business money.
Scale - once paid is firing, layer in CRO, custom Shopify work and SEO. Usually three to five months in.
Websites
Hand-built HTML on Cloudflare. No WordPress, no page builders, no plugin stack to maintain. Fast by default, tracking wired in from the first deploy. Full builds for owner-run service firms; Shopify theme, build and CRO work through a Shopify development specialist.
Flagship case
An anonymous jewellery brand on Shopify, taken from launch to £35M revenue across UK and US sites. £6.8M ad spend at 4.5× blended ROAS sustained over four years. #1 UK and #1 US for moissanite engagement ring keywords, past legacy competitors including Charles & Colvard. Hand-built authority links, low volume and high quality.
Two lanes
Shopify ecommerce owner-operated brands roughly £500K£10M, UK and US. Google Ads, Merchant Center feed work, SEO and Shopify development.
Service businesses plumbers, electricians, security firms, appliance repair. Fast HTML sites with real tracking, local SEO that ranks, and Google Ads built around local intent.
How I work
You work directly with the person running your account. No account managers, no middle layer. Google Ads, SEO and tracking are mine; development goes to a long-term specialist partner I project-manage.
Claim your free Google Ads audit at profitablesites.com.
