What we do
- Paid search (Google Ads): campaigns organized around the services a business wants to grow, with a dedicated landing page, contact form and call tracking for each service.
- Local Services Ads: setup, verification, job types, service area, lead status and disputes.
- Local SEO: citations, location pages, local links and Google Business Profile work, so the business is found across the areas it serves.
- AI & Search Visibility: website optimization, structured data, service and educational content, and link building for organic results and AI answers.
- Reputation management, plus Facebook, Instagram, YouTube, TikTok and Reddit advertising where they have a real job to do.
How we work
We start with one question: which jobs are worth winning? Budgets are recommended from the competition in the market and paced through the year by season, and the owner always decides what to invest. Each month we match the leads our campaigns produce to the jobs the business actually booked, so results are measured in booked work rather than clicks or lead counts.
Every client owns its Google Ads, tracking and profile accounts. Ad spend is billed directly to the business, and our management fee is flat, so it never rises with ad spend. Paid search and Local Services Ads engagements carry a 60-day out from the start.
Who leads the work
Riley Summers is led by founder Mark Riley, who has more than 15 years in digital marketing and has managed over $70 million in digital ad budgets. We are based in Jupiter, Florida, meet clients in person across Palm Beach, Martin, Broward and Miami-Dade counties, and work with home services businesses across Florida and beyond.
