Elevating Brands through Simplicity and Imagination

195 Broadway, New York City, New York 10007, United States

Siegel+Gale Overview

Number of Employees
100 - 249
Minimal Budget
Average Hourly Rate
Year Founded
Siegel+Gale: Distilling Brands, Elevating Impact
Comprehensive Branding Strategy, Design, and Experience Agency

At Siegel+Gale, we wholeheartedly embrace the transformative power of simplicity. It is more than just a principle; it is a guiding philosophy that infuses every aspect of our work. As a leading comprehensive agency specializing in law firm branding, strategy, design, and experience, we combine boundless imagination with an unwavering commitment to factual accuracy.

In a crowded marketplace, we create brands that effortlessly rise above the noise. We believe that simplicity is not only aesthetically pleasing but also strategically impactful. By distilling complex concepts into clear and concise brand messages, we empower our clients to make a lasting impression on their target audience. Our meticulous approach ensures that every element of your brand exudes distinction and resonates with authenticity.

Our mission is to deliver resounding success for our clients. Through a seamless integration of strategy, design, and user experience, we craft compelling brand stories that captivate and inspire.
195 Broadway, New York City, New York 10007, United States

Areas of Expertise

  • Branding Expertise
Branding Expertise
Branding Expertise
  • Brand Strategy
  • Naming


  • Legal

Client Types

  • Small Businesses

Siegel+Gale Portfolio

  • Siegel+Gale - CVS Health
    CVS Health
  • Siegel+Gale - The Y
    The Y
  • Siegel+Gale - HPE

Siegel+Gale Team Bios

  • Co-CEO + Chief Creative Officer
    Howard Belk
    Co-CEO + Chief Creative Officer
    After founding a NYC-based design company at the age of 28, which was purchased by marketing services giant Omnicom in 2001, Howard joined Siegel+Gale in 2004. Since then he’s brought simplicity, a global perspective and systems thinking to designing brand programs for some of the largest companies.
  • Co-CEO + Chief Strategy Officer
    David Srere
    Co-CEO + Chief Strategy Officer
    David believes that truly great brands—brands that inspire employees, resonate with customers, and help organizations win in the marketplace—are based on a combination of clarity and surprise. That’s what Siegel+Gale defines as simplicity.
  • Chief Marketing Officer
    Margaret Molloy
    Chief Marketing Officer
    Margaret delivers breakthrough marketing and business development programs that grow awareness, profit and team pride. She brings sense and sensibility—a blend of analytics and creative thinking—to everything she does.
  • Executive Creative Director
    Douglas Sellers
    Executive Creative Director
    Doug dreams big to help our clients see the world differently. Using bold ideas and technology, the work he executes delivers impact and results that are measurable.
  • Executive Creative Director, EMEA
    Sophie Lutman
    Executive Creative Director, EMEA
    Sophie brings 25 years of creativity to Siegel+Gale’s worldwide clients. A lot has changed in that time, but the power of a great idea continues to excite and inspire her.
  • Group Director, Creative Services
    Steffanie Haase
    Group Director, Creative Services
    Steffanie has more than 25 years of experience ensuring that production work is always up to the highest standard, and managing strict budgets, tight deadlines and diverse teams to achieve successful branding and implementation programs in some of the world's most complicated work environments.
  • Group Creative Director
    Matthias Mencke
    Group Creative Director
    Matthias brings 18 years of experience in the creation, development, and implementation of comprehensive branding programs across the entire brand experience. He brings a European design sensibility and marries it with strategic thinking to create unexpected yet relevant brand identities.

Siegel+Gale Clients

  • SAP
  • HPE
  • CVS
  • GE
  • Bristol Myers Squibb
  • Wells Fargo
  • H&R Block
  • DXC

Siegel+Gale Awards

  • Transform Awards, Grand Prix (CVS Health)
  • HOW Logo Design Awards—Top 20 Winner (HPE)
  • Academy of Interactive & Visual Arts Awards (HMH)
  • Global ACE Awards—Website Redesign (HMH)
  • Communicator Awards—Gold Award (CVS Health)
  • AIGA Award—Outstanding Case Study (CVS Health)
  • HOW International Design Awards (DXC)
  • The Drum B2B Awards (DXC)
  • REBRAND 100, Enterprise Rebrand Distinction (DXC)
  • Creativity Intl Awards Silver (Blue Apron)
  • Transform Awards North America—Bronze (Blue Apron)