Simple is smart.

195 Broadway, New York City, New York 10007, United States

Siegel+Gale Overview

Number of Employees
100 - 249
Minimal Budget
Average Hourly Rate
Year Founded
Siegel+Gale was founded with a clear point of view: that simple is smart. In 1969, branding pioneer Alan Siegel, frustrated by the complexity of communications across industries, set out to help organizations create simpler experiences. Experiences that better serve their audiences—and their bottom line. From designing the iconic NBA logo to changing how Americans pay taxes with the 1040EZ, we’ve been champions of simplicity ever since. Every day, we partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. Because brands that embrace simplicity forge deeper relationships with their customers and employees—and unleash powerful business results.
195 Broadway, New York City, New York 10007, United States

Siegel+Gale Services

  • Branding
  • Naming
  • Small Business Branding
  • Law Firm Branding
  • Logo Design
  • Graphic Design
  • Law Firm Advertising
  • Web Design
  • UI/UX Design
  • Market Research

Siegel+Gale Portfolio

  • Siegel+Gale - CVS Health
    CVS Health
  • Siegel+Gale - The Y
    The Y
  • Siegel+Gale - HPE

Siegel+Gale Team Bios

  • Co-CEO + Chief Creative Officer
    Howard Belk
    Co-CEO + Chief Creative Officer
    After founding a NYC-based design company at the age of 28, which was purchased by marketing services giant Omnicom in 2001, Howard joined Siegel+Gale in 2004. Since then he’s brought simplicity, a global perspective and systems thinking to designing brand programs for some of the largest companies.
  • Co-CEO + Chief Strategy Officer
    David Srere
    Co-CEO + Chief Strategy Officer
    David believes that truly great brands—brands that inspire employees, resonate with customers, and help organizations win in the marketplace—are based on a combination of clarity and surprise. That’s what Siegel+Gale defines as simplicity.
  • Chief Marketing Officer
    Margaret Molloy
    Chief Marketing Officer
    Margaret delivers breakthrough marketing and business development programs that grow awareness, profit and team pride. She brings sense and sensibility—a blend of analytics and creative thinking—to everything she does.
  • Executive Creative Director
    Douglas Sellers
    Executive Creative Director
    Doug dreams big to help our clients see the world differently. Using bold ideas and technology, the work he executes delivers impact and results that are measurable.
  • Executive Creative Director, EMEA
    Sophie Lutman
    Executive Creative Director, EMEA
    Sophie brings 25 years of creativity to Siegel+Gale’s worldwide clients. A lot has changed in that time, but the power of a great idea continues to excite and inspire her.
  • Group Director, Creative Services
    Steffanie Haase
    Group Director, Creative Services
    Steffanie has more than 25 years of experience ensuring that production work is always up to the highest standard, and managing strict budgets, tight deadlines and diverse teams to achieve successful branding and implementation programs in some of the world's most complicated work environments.
  • Group Creative Director
    Matthias Mencke
    Group Creative Director
    Matthias brings 18 years of experience in the creation, development, and implementation of comprehensive branding programs across the entire brand experience. He brings a European design sensibility and marries it with strategic thinking to create unexpected yet relevant brand identities.

Siegel+Gale Clients

  • SAP
  • HPE
  • CVS
  • GE
  • Bristol Myers Squibb
  • Wells Fargo
  • H&R Block
  • DXC

Siegel+Gale Awards

  • Transform Awards, Grand Prix (CVS Health)
  • HOW Logo Design Awards—Top 20 Winner (HPE)
  • Academy of Interactive & Visual Arts Awards (HMH)
  • Global ACE Awards—Website Redesign (HMH)
  • Communicator Awards—Gold Award (CVS Health)
  • AIGA Award—Outstanding Case Study (CVS Health)
  • HOW International Design Awards (DXC)
  • The Drum B2B Awards (DXC)
  • REBRAND 100, Enterprise Rebrand Distinction (DXC)
  • Creativity Intl Awards Silver (Blue Apron)
  • Transform Awards North America—Bronze (Blue Apron)
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