SOBO Concepts

#SWAGwithStyle
401 E Las Olas Blvd., Fort Lauderdale, Florida 33301, United States
SOBOconcepts.com

SOBO Concepts Overview

Year Founded
2013
Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
Inquire
SOBO Concepts is a creative product design and branded merchandise studio serving luxury hospitality, food and beverage, events, and technology brands globally. The studio was built around a single conviction: that branded merchandise only works when it's something people actually want to keep. We avoid the simple logo-slap and create unique SWAG whenever possible.

Most promotional product vendors start with a catalogue. SOBO starts with a brief. Every project begins with an understanding of the client's brand identity, their audience, and the moment the product needs to land in, whether that's a hotel check-in, a festival activation, a corporate gifting program, or a retail launch.

The result is merchandise with genuine shelf life. Custom disposable cameras that event attendees actually use and post about. Hotel amenity kits that feel like they belong in the room. Retail displays designed to look like they were built from the product itself.

SOBO manages both product and graphic design in-house at no additional cost, and sources globally through a vetted network of factories and suppliers across North America, Asia, and Europe. That means cohesive creative execution without the vendor juggling, and competitive pricing without sacrificing quality.

Clients showcased on our website.

Industries

  • Hospitality
  • Food and Beverage
  • Health Care
  • Beer
  • Finance
  • Higher Education
  • Luxury
  • Entertainment
  • Fintech
  • Corporate Services

Client Types

  • Medium Businesses
  • Enterprise / Corporate
Advertising Expertise
Advertising Expertise
  • B2B
  • Conference Advertising
  • Experiential Marketing
  • Festivals
  • Networking Events
  • Print Advertising
  • Promotional Marketing
  • Tradeshow Advertising
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Product Marketing
Creative Expertise
Creative Expertise
  • Creative Strategy
  • Illustration
Direct Marketing
Direct Marketing
  • Advertising
  • Catalogs
  • Direct Mail
  • Outsourced Direct Marketing
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Visual Communication
Product Design Expertise
Product Design Expertise
  • Industrial Design
  • Product Prototype
Web Design Expertise
Web Design Expertise
  • eCommerce

SOBO Concepts Clients

Mitsubishi Electric
Intercontinental Hotels
Rosewood Hotels
AliMed
The Westin
Whispering Angel

SOBO Concepts Team Bios

SWAG Master
Dean Schwartz
SWAG Master

15 years at Reebok and the NBA, plus launching a Panamá retail franchise and Latin America's #3 sports site. Founded SOBO in 2013 to help brands stand out through products that boost marketing and ROI. Ideal client: ready to push creative limits. Fun fact: skier chasing first tracks.

SWAG Service Representative
Kevin Kourafas
SWAG Service Representative

I'm the guy thats constantly looking for new ways to improve our customers experience to ensure that they love doing business with SOBO. Whether on our website, emails, or CRM, I work behind the scenes to make things work smoothly. Fun Fact: I'm a sports fanatic.

SWAG Diva
Dani Galletta
SWAG Diva

Before coming to SOBO I worked for multiple apparel companies, in different capacities. At SOBO, I manage finance and operations. Once your order has been processed, I make sure it gets made correctly and arrives on time. Fun Fact: I'm a native Miamian but recently moved to North Carolina for love

SWAG Guru
Lis Perez
SWAG Guru

I love turning ideas into reality. My goal is to ensure the product(s) you receive from SOBO meet, or hopefully surpass, your expectations.

SWAG Maven
Anahi Munoz
SWAG Maven

I consult brands in design, strategy and innovation, and ultimately help separate themselves from the competition. At SOBO, my purpose is to find unique and bold ideas for our clients that'll delight the people that interact with your brand. Fun Fact: I have a passion for photography.

SWAG Talker
Maggie Rios
SWAG Talker

Im the resident SWAG talker at SOBO Concepts. With 8 years of prior experience in the promotional products industry, Im tasked with finding customers that will appreciate SOBOs creative approach to designing and producing products that enhance their marketing, sales or HR efforts.

SWAG Sleuth
Ivy Panganiban
SWAG Sleuth

I investigate new and exciting ways to make our clients raving fans.

SWAG Designer
Mariano Ferro
SWAG Designer

I bring your brand to life & design products your customers will love.

SWAG Maker
Henry Shen
SWAG Maker

I'm SOBO's guy in China that seeks out the best factories to make really cool, high quality SWAG. From drinkware to tech to retail displays, we've got a great factory that can translate our team's vision into products that hopefully will surpass our clients' expectations.

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