Surf Studios

Design, Build, Ship.
1910 Pacific Ave, Suite 2000-1799, Dallas, Texas 75201, United States
https://surfstudios.co
Surf Studios

Surf Studios Overview

Year Founded
2020
Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
$250/hr

Surf Studios is a Dallas design and web studio for established brands. The studio is founder-led: our founder leads the design and does the building on every major project, bringing in vetted specialists when a project needs them, so strategy, product design, UX and UI, brand, design systems and front-end build all ship from one place.

Clients include the automotive brands of Fortune 500 manufacturer ITW: Permatex, Fast Orange, Spray Nine, Versachem and Evercoat. The work spans brand and product sites, training platforms and a custom sales tool used in the field, designed and built end to end. Across those brands the sites reach more than 1.4 million people a year.

In practice: a title and meta rewrite across 324 product pages in one controlled run with a rollback plan, a training platform rebuild that carried 24 courses, 118 lessons and 16 quizzes over without breaking a certification in progress, and a new brand site built on a sibling brand's system about 30% faster.

We are a strong fit for companies with more brands than web staff, where the website is tied to revenue. We are not the right call for a cheap brochure site, and we say so on the first call.

We serve Rockwall, Heath, Fate, Royse City, Rowlett, Wylie, Dallas and the wider DFW, with remote work for national teams.

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Surf Studios Portfolio

Surf Studios - Evercoat Body Shop KPI Calculator: an interactive tool that sells
Product Design
Evercoat Body Shop KPI Calculator: an interactive tool that sells
Automotive
$20K - $100K
1 Month
2026
Surf Studios - Fast Orange: e-commerce on a deadline, in three languages
eCommerce
Fast Orange: e-commerce on a deadline, in three languages
Automotive
$20K - $100K
2 Months
2025
Surf Studios - Spraynine.com: the build that became the system
WordPress Website Design
Spraynine.com: the build that became the system
Automotive
$20K - $100K
3 Months
2023
Surf Studios - Versachem.com: a brand site built from scratch to stay found
WordPress Website Design
Versachem.com: a brand site built from scratch to stay found
Automotive
$20K - $100K
3 Months
2022
Surf Studios - PermatexTraining.com: a training portal built in 2020 and rebuilt as it grew
WordPress
PermatexTraining.com: a training portal built in 2020 and rebuilt as it grew
Automotive
$20K - $100K
2 Months
2025
Surf Studios - Permatex.com: a full rebuild for a national automotive brand
Website Redesign
Permatex.com: a full rebuild for a national automotive brand
Automotive
$20K - $100K
3 Months
2021

Industries

  • Manufacturing
  • Automotive
  • Industrial
  • Consumer Goods
  • eCommerce
  • Education
  • Retail

Client Types

  • Medium Businesses
  • Enterprise / Corporate
AI Expertise
AI Expertise
  • Chatbot Solution
  • Generative AI
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Strategy
CMS Platforms
CMS Platforms
  • WordPress
Custom Frameworks
Custom Frameworks
  • Node.js
Custom Languages
Custom Languages
  • JavaScript Development
  • PHP
Product Design Expertise
Product Design Expertise
  • Product Prototype
SEO Expertise
SEO Expertise
  • Link Building
  • On-Page Optimization
  • Technical SEO
UI/UX Expertise
UI/UX Expertise
  • Dashboard Design
  • UX Audit
  • UX Strategy
  • User Research
Web Design Expertise
Web Design Expertise
  • B2B
  • Landing Page Design
  • Mobile First
  • Responsive
  • Website Redesign
  • eCommerce
eCommerce Expertise
eCommerce Expertise
  • WooCommerce

Surf Studios Clients

Permatex
Spray Nine
Fast Orange
Versachem
Evercoat
Interplay Learning

Surf Studios Team Bios

Founder & Design Director
Devin Pickering
Founder & Design Director

Devin Pickering founded Surf Studios in 2020. Fifteen years leading design across North America's largest apparel platform and Fortune 500 brands. He does the core design and build himself, backed by a vetted bench of specialists. One senior team, no handoffs.