Surf Studios

Surf Studios is a Dallas web design and product design studio for established brands. We work as your in-house web team on a monthly retainer, or we build the flagship site or product end to end.

Since 2020 we have run the web presence for ITW Pro Brands, a portfolio of national automotive and industrial brands including Permatex, Spray Nine, Fast Orange and Versachem. Five sites, one team, shared standards and one point of contact. We also built and maintain training.evercoat.com and work with Interplay Learning, a scaling skilled-trades training platform.

What that looks like in practice: a WPBakery to Elementor rebuild covering 19 pages, 24 LearnDash courses, 118 lessons and 77 topics. A Body Shop KPI calculator with a guided form, dynamic results and a branded PDF export, ADA compliant. A title and meta rewrite across 324 product pages in a single controlled run with a rollback plan. Sites serving more than 1.2 million people a year at 85% engagement.

Founder Devin Pickering does the core design and build himself, backed by a vetted bench of specialist developers brought in by need. Fifteen years leading design across North America's largest apparel platform, Fortune 500 brands, and companies he founded. He grew a design practice from 2 to more than 300 Figma users across a 6,000-person organization, and shipped AI that cut a product launch from roughly 320 hours to about one.

One team designs, builds and ships. No handoffs between a design shop and a dev shop, no account manager relay, no agency overhead. The person who pitches you is the person who builds it.

We are a strong fit for companies with more brands than web staff, where the website is tied to revenue and someone senior owns the outcome. We are not the right call for a cheap brochure site, and we will say so on the first call rather than waste your time.