TerraNova360

We find the growth established brands are missing.
400-80 Atlantic Avenue, Toronto, M6K 1X9, Canada
www.terranova360.com

TerraNova360 Overview

Year Founded
2024
Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$135/hr
TerraNova360 is a Toronto-based brand growth consultancy that finds the growth established brands are missing.

We work with CMOs, VPs of Marketing, and CEOs of national organizations facing a familiar problem: growth has slowed, the category feels saturated, and the old audience assumptions no longer hold. Our role is to find where demand is actually moving and align brand, message, and media to meet it.

Often the growth brands are missing lives in diverse and newcomer audiences. Most competitors treat these consumers as a side segment to reach with a targeted campaign. We treat them as core to the market, because in Canada and the US they increasingly define the mainstream. Brands that align with that reality grow. Brands that treat it as optional fall behind. This is where our multicultural marketing strategy is strongest, and it is a real competitive edge.

But the discipline is bigger than any one audience. Sometimes the missing growth lives in a stalled category, a new geography, or a consumer base the brand has misread. In every case our approach is the same and it is research-led. We start with the consumer, using primary research, segmentation, and market analysis to understand who is buying, who could be, and what is standing in the way. From there we build strategy that connects insight to action, whether that means repositioning a brand, entering a new market, or aligning a portfolio with where demand is heading.

Our work spans consumer packaged goods, health, retail, and national organizations, and includes controlled, measurable campaigns that tie activity directly to sales lift, trial, and purchase intent. We bring senior, advisory-level thinking to every engagement, and we hold ourselves to proof, not promises.

If your growth has stalled and you need a partner who can align strategy with where the market is going, TerraNova360 can help.

TerraNova360 Portfolio

TerraNova360 - US Market Entry Through Sampling and Consumer Insight
Event Marketing
US Market Entry Through Sampling and Consumer Insight
Consumer Goods
$5K - $20K
3 Months
2023
TerraNova360 - Grace Foods Chicken Patties
Digital Advertising
Grace Foods Chicken Patties
Consumer Goods
$100K - $250K
4 Months
2022

Industries

  • Beauty
  • Consumer Goods
  • Entertainment
  • eCommerce
  • Arts
  • Beer
  • Nonprofit
  • Retail
  • Finance
  • Food and Beverage
Branding Expertise
Branding Expertise
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Product Marketing
Business Consulting Expertise
Business Consulting Expertise
  • Business Management Consulting
  • Change Management
  • Project Management
  • Strategy Consulting
Creative Expertise
Creative Expertise
  • AI Creative
  • Creative Copywriting
  • Creative Strategy
  • Film Production
  • Photography
Digital Marketing Expertise
Digital Marketing Expertise
  • AI Content Creation
  • AI Digital Services
  • Content Creation
  • Digital Advertising
  • Integrated Marketing
  • Marketing Analytics
  • Marketing Consulting
  • Multicultural Marketing
Market Research Expertise
Market Research Expertise
  • AI Market Research
  • Customer Loyalty Research
  • Data Analysis
  • Data Reporting
  • Interviews
  • Market Analysis
  • Observational Research
  • Surveys
Media Buying Expertise
Media Buying Expertise
  • AI Media Buying
  • Media Planning
  • Out of Home
  • Print
  • Radio
  • TV
PR Expertise
PR Expertise
  • AI Public Relations
  • Corporate Communications
  • Crisis Management
  • Event Management
  • Public Affairs
Social Media Expertise
Social Media Expertise
  • AI Social Media Marketing
  • Facebook
  • Influencers
  • Instagram
  • Pinterest Marketing
  • Snapchat
  • Social Media Consulting
  • TikTok
Video Production Expertise
Video Production Expertise
  • Branded Video
  • Commercial
  • Scriptwriting
  • Video Directing
  • Video Filming
  • Visual Effects
  • Whiteboard Animation

TerraNova360 Clients

Diabetes Canada
Maple Leaf Sports and Entertainment
Taste of Nature
Grace Foods Canada

TerraNova360 Team Bios

Founder and CEO
JOHN STEVENSON
Founder and CEO

John has spent 25 years closing growth gaps for brands including Ford Canada, Grace Foods, Sephora, P&G, MLSE, and Diabetes Canada. He developed the Integrated Growth Blueprint after seeing one pattern repeat across every sector: the market shifts, the strategy doesn't follow, and growth stalls.

PR & Media Relations Lead
Andrea Chrysanthou
PR & Media Relations Lead

Andrea is an award-winning PR strategist with nearly 15 years across PR, public affairs, and corporate communications, and one of fewer than 500 Canadians to hold the APR designation. A three-time CPRS Gold Award winner and former journalist, she knows exactly what makes a story land with editors.

Digital, Influencer & Social Media Strategy Lead
MELANIE ARZAGA
Digital, Influencer & Social Media Strategy Lead

Melanie is a Senior Digital Marketing Director with over a decade leading digital strategy for enterprise and consumer brands including PepsiCo, Rogers, and McMaster University. She has driven 2,400%+ social audience growth in under five months and holds certifications in HubSpot, Google Analytics,

Market Research & Insights Lead
ROBYN PHILIPS
Market Research & Insights Lead

Robyn is a market research specialist spanning financial services, CPG, retail, technology, and health. She has contributed to major banking trackers, national grocery retail studies, and CPG brand research, pairing quantitative analysis with qualitative moderation and clear insight storytelling.

Creative Director
CAROLINE KHEWRO
Creative Director

Caroline is a Creative Director with over 12 years across brand identity, digital campaigns, and visual storytelling. She was Report Designer for Imagine Canada's 2024 national study Navigating New Horizons, backed by BMO and KPMG Foundation, with client work spanning Diabetes Canada and Metrolinx

Associate Account Director
SANJANA MORE
Associate Account Director

Sanjana More is an Associate Account Director who keeps complex, multi-workstream engagements on schedule and aligned to client goals. She has managed research and communications programs for national brands including McCain, Hershey's, Visa, and P&G, from briefing through final delivery.

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