Theory House

Leading Retail Marketing Agency

9935-D Rea Rd, Charlotte, North Carolina 28277, United States

https://www.theoryhouse.com

Theory House Overview

Year Founded: 2010

Employees: Under 49

Minimal Budget: $25,000 - $50,000

Average Hourly Rate: $175/hr

Theory House is an expert retail marketing agency that partners with leading food and beverage brands and retailers, including Pepsi, 1800 Tequila, E&J Gallo, and Starbucks, to Ignite Brand Fuel. Our mission is to drive retail velocity by providing strategic retail advertising, shopper marketing, branding, and creative solutions that engage shoppers, stimulate purchases, and cultivate lasting loyalty. With an emphasis on capturing attention, inspiring action, and fostering customer dedication, we assist our partners in crafting impactful retail experiences that deeply resonate with their specific target audience. By combining our expertise with their vision, we create compelling and unforgettable retail encounters that leave a lasting impression.

Theory House Portfolio

Shopper Marketing

1800 Tequila

Food and Beverage

$20K - $100K

2 Months

2024

Package Design

1800 Sports LTO

Food and Beverage

$20K - $100K

3 Months

2024

Shopper Marketing

Mountain Dew

Shopper Marketing

Reserva de la Familia Cristalino

Food and Beverage

$20K - $100K

3 Months

2023

Shopper Marketing

FoodLove Market

Digital Marketing

Retail Activation

Theory House Services

Industries

Retail
Consumer Goods
Hospitality

Client Types

Small Businesses
Medium Businesses
Enterprise / Corporate

Branding Expertise

B2B Branding
Brand Messaging
Brand Positioning
Brand Strategy
Naming

Digital Marketing Expertise

Integrated Marketing
Shopper Marketing

Theory House Clients

1800 Tequila

E&J Gallo

Pepsi

Steakhouse Elite

Starbucks

The Fresh Market

McCormick

Food Lion

Delicato Wines

Lowe's

Theory House Team Bios

Jim Cusson

President

Jim Cusson is the President of Theory House, a leading retail branding agency that helps food and beverage brands ignite retail brand fuel. With over 20 years of experience in the industry, he has led innovative and impactful campaigns for clients such as Pepsi, McCormick, Starbucks and Google.

Jared Meisel

Managing Partner

His career has been focused on helping brands thrive at retail. As a business driver, Jared focuses on developing effective retail solutions that build sales.Recognized five times in Who's Who in Shopper Marketing Agencies, four-time Shopper Marketing EFFIE judge.