Theory House

Theory House

Step up to the next gen in retail!

4806 Park Rd., 200, Charlotte, North Carolina 28209, United States

Theory House Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
Year Founded
Theory House partners with world-renowned retailers and brands, including Pepsi, Google, Starbucks, Delta Faucet, Lowe's, McCormick, and The Fresh Market. Our mission is to transform their retail brand experiences by providing strategic retail advertising, shopper marketing, branding, and creative solutions that engage shoppers, stimulate purchases, and cultivate lasting loyalty. With an emphasis on capturing attention, inspiring action, and fostering customer dedication, we assist our partners in crafting impactful retail experiences that deeply resonate with their specific target audience. By combining our expertise with their vision, we create compelling and unforgettable retail encounters that leave a lasting impression.
4806 Park Rd., 200, Charlotte, North Carolina 28209, United States
Other Locations
N Eastern Blvd., Fayetteville, North Carolina 28301, United States

Areas of Expertise

  • Branding Expertise
  • Digital Marketing Expertise
Branding Expertise
Branding Expertise
  • Naming
Digital Marketing Expertise
Digital Marketing Expertise
  • Integrated Marketing
  • Shopper Marketing


  • Retail

Theory House Portfolio

  • Theory House - Branding and Identity
    Branding and Identity
  • Theory House - Mountain Dew
    Shopper Marketing
    Mountain Dew
  • Theory House - 1800 Tequila
    Digital Marketing
    1800 Tequila
  • Theory House - FoodLove Market
    Shopper Marketing
    FoodLove Market
  • Theory House - Retail Activation
    Digital Marketing
    Retail Activation

Theory House Team Bios

  • President
    Jim Cusson
    Jim Cusson is the Founder and President of Theory House, a creative agency with an expertise in retail innovation and marketing and FWD: Where Sustainability Meets Shopper. He has been an integral part in supporting retail success for brands like Google, Pepsi, McCormick, and Starbucks
  • Managing Partner
    Jared Meisel
    Managing Partner
    His career has been focused on helping brands thrive at retail. As a business driver, Jared focuses on developing effective retail solutions that build sales.Recognized five times in Who's Who in Shopper Marketing Agencies, four-time Shopper Marketing EFFIE judge.
  • Creative Director
    David Parsons
    Creative Director
    David has spent 20 years building global brands and experiences for companies like PepsiCo, Landor and Fossil.

Theory House Clients

  • Google
  • Delta Faucet
  • Pepsi
  • The Fresh Market
  • Starbucks
  • Food Lion
  • Lowe's
  • McCormick

Theory House Awards

  • Theory House - Award 1
  • Theory House - Award 2