A COMMON HISTORY SHARED BY PEOPLE AND BRANDS Uncomuns is a Barcelona-based strategic brand consultancy firm, developing branding projects for clients in all sectors. We specialise in strengthening the value proposition of our clients’ business model through corporate communication design and management. We dedicate our expertise in creating and developing branding projects to organisations that operate in highly competitive markets. Internet and rapid globalisation are challenging companies to become increasingly competitive and look overseas in order to achieve constant growth; not only in terms of economics but also attitude. Organisations need to cultivate meaningful and genuine relationships with their target audiences, who are becoming more creative and willing to give feedback to companies that are intelligent enough to listen. Right now, articulate and concerned consumer communities are shaping the future of not only new products and services, but also new market rules.
A consultant specialising in brand development and social media, Lené brings her expertise and passion for discourse between businesses and consumers to each project. “This dialogue is what we call the new co-branding.”