Wit and Craft

Wit and Craft

We're a creative studio focused on crafting and cultivating brands.

549 Ottawa Ave NW, Grand Rapids, Michigan 49503, United States

Wit and Craft Overview

Number of Employees
Under 49
Minimal Budget
Average Hourly Rate
Year Founded
Wit and Craft's team of expert brand strategists, designers, and developers work closely with their clients to develop custom branding solutions that resonate with their target audience. They understand that branding is more than just a logo and a color scheme. It's about creating a cohesive message that communicates who you are, what you do, and why you do it better than anyone else.

Their process begins with discovery. They take the time to learn about their clients' business, their competitors, and their industry. This knowledge helps them identify what sets their clients apart and what makes them unique. From there, they define their brand messaging and positioning, developing a brand voice that aligns with their clients' vision and values.

With a solid foundation in place, Wit and Craft's designers bring the brand to life through visual identity design. They create custom logos, typography, color palettes, and imagery that capture the essence of the brand and communicate it effectively to the target audience. Their design approach is rooted in simplicity and clarity, ensuring that the brand identity is easily recognizable and memorable.
549 Ottawa Ave NW, Grand Rapids, Michigan 49503, United States

Areas of Expertise

  • Advertising Expertise
  • Branding Expertise
  • Graphic Design Expertise
Advertising Expertise
Advertising Expertise
  • B2B
  • Direct Mail
  • Print Advertising
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Strategy
Graphic Design Expertise
Graphic Design Expertise
  • Visual Communication


  • Finance
  • Health Care
  • Manufacturing
  • Transportation & Logistics

Wit and Craft Portfolio

  • Wit and Craft - Asymmetria
    Logo Design

Wit and Craft Clients

  • Asymmetria
  • Resthaven
  • Dart Frog Creative
  • Stone