Elizabeth Loker Owner at Olepangi Farm

5.0★

Brand Design Review from Elizabeth Loker

I came across MarkaWorks almost by chance while searching online for branding support, and Im extremely glad I did. We are an award-winning hospitality brand based in Kenya, and had reached a point where our branding no longer fully reflected the quality, ambition or direction of the business we are building. MarkaWorks has already helped take us from something that felt somewhat amateur to a much more elegant, cohesive and polished brand that feels far more representative of who we are. From the very first interaction, I was impressed by their professionalism, responsiveness and, particularly, the effectiveness of their workflow. The journey from input to output is lightning fast, incredibly efficient and very well organised, without ever compromising on quality or attention to detail. What I have appreciated most is that they genuinely listen. They understood what I was trying to achieve, but did not simply follow instructions. They brought high-level professional judgement, creative thinking and strategic advice to the process, often helping to refine the direction and ultimately making the outcome considerably better. The whole experience has felt collaborative, thoughtful and refreshingly efficient. They have an excellent ability to understand a brief quickly, interpret what is really needed and turn it into something that feels refined, sophisticated and professional. We are now working with MarkaWorks on more branded assets, and I very much hope our website will be next. They have been a genuine pleasure to work with, and perhaps the best endorsement I can give is that I have already recommended MarkaWorks to another business, a coffee brand looking for branding support. I would have no hesitation recommending them to anyone looking for a highly professional, creative and efficient branding partner. Highly recommended. Am now relieved I have a 'go to' partner.

Jazmin Andrea Giraldo Significant Deviation from Scope, Timeline and Delivery Standards at Ellevera

1.0★

Branding Review from Jazmin Andrea Giraldo

This review is provided to reflect a factual experience based on documented communications and delivered materials throughout the project.The engagement was contractually expected to be completed within approximately five months. However, the actual duration extended to nearly two years, representing a substantial deviation from the agreed timeline.From a structural perspective, the Brand Style Guidelines were not delivered in a complete or usable form. Essential elements, such as a defined Color System, were missing, resulting in the absence of a coherent visual framework from the outset. Despite this, subsequent deliverables were developed, which led to inconsistencies across the project.Several files provided contained technical errors and were not suitable for professional or commercial use. The requested corrections were not additional services, but necessary adjustments to meet minimum professional standards.Additionally, key agreed deliverables were not provided, including 3D mockups, video production and the website.During the course of the project, certain deliverables required waiting periods of up to one month, yet were still delivered with errors, indicating deficiencies in both project management and quality control processes.In contrast, comparable corrections and adjustments were completed independently within a matter of hours, highlighting a significant discrepancy in execution efficiency.A substantial portion of the total project fee (approximately 90%) was requested and paid before the initial phase had been properly completed.While certain isolated matters arose during the project and were resolved within a short timeframe, these do not reasonably account for the overall duration of nearly two years.Following the conclusion of the project, independent third-party designers reviewed the materials and identified deficiencies requiring correction, completion and partial re-execution.