- Agency:Goji Labs
- Client: Huupe
- Category: App Design — Health & Wellness
- Location: Los Angeles, California
- Project Brief: Design the mobile companion app for a smart basketball hoop that brings pro-level training data home, with a simple phone-to-hoop flow and a kiosk-style demo mode for live events.
Basketball players outside pro facilities rarely get the stats and coaching that pros train with, and a wellness app for a smart hoop can close that gap from the driveway. Goji Labs designed the Huupe app as the phone-side partner to a backboard with a built-in screen and a lidar camera.
Huupe is one of the first smart basketball systems to pair connected hardware with software. The hoop senses every shot, and the app turns that data into feedback a player of any age can follow.
Goji Labs designed the companion app’s UI and UX end to end. The team worked side by side with Huupe’s hardware engineers so the hand-off from phone to hoop and back feels like one motion.
Inside the app, analytics, training programs, and coaching sessions all tie back to each player’s shots. Real-time feedback and video coaching show you what to fix on the next attempt.
Live demos called for a second flow. A kiosk-style check-in on a tablet or phone signs up a new player in seconds and drops them into a timed shooting challenge.
A live countdown runs during each turn, so the next player in line knows how long to wait. The setup let a small event team run a busy booth with a single prototype hoop.
Competition adds the hook. A local leaderboard appears on both the phone and the Huupe backboard, so every shooter sees where they rank.
Results & Impact
The Huupe app went on to power live demos at NBA games and helped position the brand as a leader in connected fitness. The product drew investment from NBA-adjacent figures and led to a Shark Tank appearance, with early customers praising how easy it is to use.
- NBA-stage demos: The kiosk flow and leaderboard ran live demos at NBA games and events
- Investor attention: The product drew backing from figures close to the NBA
- National exposure: Huupe landed a spot on Shark Tank
- Ease of use: Early customers singled out how simple the app is to pick up
