- Agency: Goji Labs
- Client: Goji Labs
- Category: Website Design — Digital Agencies
- Location: Los Angeles, California, United States
- Project Brief: Create a digital agency website that showcases Goji Labs’ app development, software, UX/UI, AI, and product strategy services through clear messaging and a focused digital experience.
Most digital agencies pitch what they can build. Goji Labs opens its own site by rejecting that frame and arguing that a product problem is a business problem in disguise, so strategy comes before code.
The hero pairs a bold headline with a full-width showreel video. "A Product Agency That Thinks Beyond The Build" sits over an out-of-home mockup of client work, so the positioning and the portfolio arrive together.
One line under the hero does the real selling. It frames a product problem as a business problem in a costume, so a buyer reads outcomes over features from the first scroll.
A stat row answers scale in four big numbers. 500+ products launched, 25M+ users, 12 years in business, and $1B+ raised by clients establish weight before any case study opens.
Case studies run as video cards tied to a named result. KCRW, k-ID, Root Insurance, and Valara each pair a client with a one-line outcome, so the work reads as problems solved, not screenshots.
A logo wall borrows trust from names outside tech. WHO, WWF, MURAL, and Root sit in a row, so an enterprise or nonprofit buyer sees peers a startup shop rarely lands.
The services split into four practices led by AI development. AI, app and software, product design, and product strategy each get a short read, so the menu signals where the agency is placing its bets.
The services page sorts capability behind a filtered tab bar. All Services, AI Product Development, App and Software, UI/UX, and Product Strategy swap an accordion of offers, so a visitor drills to their need without a long scroll.
A dark Tech Stack section lists the tools behind the work. GitHub, Rails, React, AWS, and Figma sit in a grid, so a technical buyer sees exactly what they are buying into.
An awards block stacks recognition across years. Clutch Top 100, Inc. 5000, a New York Product Design Award, and Best of CES give the taste and growth claims third-party backing.
An about map plots a global team on a dark world graphic. Canada leads with 70+ team members across 14+ countries and 20 industries, so reach reads as fact rather than boast.
The design runs on white space, a red accent, and a diamond-grid motif. Built on WordPress, it swings to dark for the stack and map sections, so contrast marks the shift from pitch to proof.
The through-line is positioning over portfolio. Goji Labs sells strategy first and lets 500 launches and a wall of known logos carry the credibility, which is a harder story to copy than a services list.
