Marcela Díaz Mailhe is a global brand strategist with more than 15 years driving growth, cultural relevance, and innovation across international markets.
Her work has taken her across Peru, Chile, Mexico, Australia, Switzerland, and now Germany, giving her a multicultural lens that shapes how she builds brands that resonate locally and perform globally.
Her expertise covers the full brand journey, from consumer insights and purposeful innovation to integrated communication and global execution. She currently serves as Sr. Global Masterbrand Manager at Essity, where she leads global brand strategy and long-term equity building for a major Femcare portfolio valued at over $1.4 billionand ranked No. 4 in the world. Her career spans the toy, aviation, and FMCG sectors.
Marcela holds a double-awarded MBA in Strategic Thinking and Marketing Acumen. Beyond her corporate work, she has co-founded an international NGO and launched a personalized music platform for children, putting her belief in meaningful ideas into practice.
