Standout Features:
- Interlinked shapes symbol
- Dual-tone wordmark
- Lightweight “ti + telecom” descriptor
The logo for Double, a technology partner for businesses of all sizes, was crafted by 273+ Criativa. The identity uses clean geometric forms and a modern color palette to appeal to startups and large corporations alike.
You'll see a logomark made of two interlinked, tilted squares. The overlapping forms, one in navy and one in sky blue, are a visual shorthand for the name "double."
This mark communicates its services and alludes to its name without leaning on any clichéd tech imagery like servers or signals.
Its simplicity also ensures that it is highly adaptable and will maintain its clarity across all formats.
The word “double” is set in a clean, rounded sans-serif font. The name of this blue logo design starts in a dark navy and transitions to sky blue from the letter "b" onward.
This color transition highlights the “double” theme and supports the brand’s two-pronged expertise in both IT and Telecom.
Not to mention, a 2025 Adobe Express survey found that 54% of consumers identify blue as the most trusted brand color, making it a strong choice for a B2B technology partner.
Beneath the main wordmark, the brand includes a smaller subline: “ti + telecom.” The phrase is set in a clean sans-serif and uses lowercase styling.
It also features a light blue “+” symbol that mirrors the brand’s secondary color.
This element helps to ground the brand in its specific verticals without disrupting the logo’s overall visual flow. Most importantly, it provides context to the business' industries.
The two diamonds in the icon, the two blue tones in the wordmark, and the two services in the subline: the agency maximized the "double" concept. This shows how a core brand idea can be woven through every single element of a logo.
Logos can be a smart system where every single detail works together to reinforce one core idea about your brand.
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