- Agency: Oneway Agency
- Client: Duthel Fitnandss (DUAL)
- Category: Logo Design — Sports & Leisure
- Location: Brazil
- Project Brief: Create a sports and leisure logo that conveys balance, movement, and personal progress while establishing a clear, modern fitness brand identity.
A well-crafted sports and leisure logo should capture both energy and control. DUAL’s symbol uses balanced curves and minimal design to represent sustainable progress rather than extreme or short-term transformation.
DesignRush Juror Andrea Owsinek-Brucker highlighted the lean visuals and their potent effect:
“Simplicity with a mission, design that coveys the message of hte brand, brand experience, and strength of outcome.”
