Taste Java’s Brand Identity Draws from Locale’s Affluent History, Customs and Tradition
Taste Java hosts traditional ceremonial events, cooking classes, fruit gardens, and a sundeck providing unforgettable views of the striking Javanese landscapes surrounded by the vibrant jungle and volcanoes. It’s an immersive, secluded and impressive experience.
Taste Java logo design was conceptualized as an intrinsically Javanese brand, prominently embracing the local environment and history. Its newly formed core values had to be incorporated as a foundation; sustainability, purity and harmony.
Finding a balance between authenticity and progression, Taste Java attracts both a local and international audience while contributing genuinely to the memorable experiences of its guests.
Additionally, Mirage used a geometric Joglo-inspired custom icon as the core of the renewed brand. The genius of that decision is that the geometric, monogram part of the logo looks ultra-modern, while it also evokes a Javanese traditional, rounded folk pattern.
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