Standout Features:
- "LA" monogram
- Gold gradient
- Serif and sans-serif typeface pairing
Larissa Arruda, a leading beauty specialist and academy owner, required a brand identity that was both strong and refined. Golden, flowing, and luxurious, H Creation developed a logo that mirrors her brand's core values.
The logo’s centerpiece is a bespoke "LA" monogram. The "L" anchors the composition with its high serif and a beautifully flowing base stroke.
At the same time, the "A" is formed from a sharp, flame-like diagonal that is split into a mirrored, tapering stroke.
The curved foot of the “L” introduces a sense of feminine grace, while the dual-stroke “A” brings in a feeling of movement.
You'll also see a beautiful gold gradient used for the monogram. The color shifts from a light amber to a deeper bronze.
This is shown on a variety of different backgrounds, including a dark plum for a high-contrast look.
The impact of this choice is a professional service logo that has a premium, high-touch finish. Additionally, the visual versatility ensures the mark always feels tailored and high-caliber.
Beneath the monogram, the brand name “LARISSA ARRUDA” is set in a refined, high-contrast serif. The descriptor “BEAUTY & ACADEMY” appears below it in a lighter, all-caps sans-serif in gold.
A 2024 International Marketing Trends Conference study found that serif fonts lead to a significantly higher perception of luxury and are linked to qualities like refinement. Thus, this serif type helps evoke that feeling of fashion and heritage.
H Creation's design is a highlight of luxury cues, like the gold gradient and the elegant serif font, which appeal to high-end clients.
Personal brands need to find a difficult balance of looking aspirational enough to attract high-end clients, but also accessible enough to feel welcoming to students.
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