Standout Features:
- Vertical wordmark with color-blocked art accents
- Luxe serif logo
- Black-and-white color palette
For Avér, a brand entering the cannabinoid skin therapy market with an experienced scientific team, designer Brian Ellis Martin created a bold packaging system.
Each package prominently features the product name — like "Soothe" or "Protect" — typeset vertically along the side edge of a stark matte black box.
This vertical line of text intersects with a vivid, color-blocked swatch of abstract art at the top.
A 2018 Ipsos poll found that for 72% of American consumers, a product's packaging design significantly influences their purchase decisions, making this unique design a powerful asset.
This is a striking inversion of the typical skincare packaging hierarchy. By placing the name vertically and anchoring it with a burst of expressive color, this fashion and beauty packaging design reads as modern and unconventional.
You'll see a beautiful, custom serif font used for the brand name "AVÉR." The font is very elegant and has a high-end feel.
This is paired with a simple, clean sans-serif for the product descriptions, which creates a nice contrast and ensures excellent legibility without sacrificing any style.
Across all the products, the dominant color scheme is monochromatic. The jars and bottles are clean white, with black caps and minimalist labeling, ensuring a sense of cohesion across the entire product line.
Avér’s packaging successfully carves out a unique space between the often-clichéd "natural" CBD aesthetic and the cold look of dermatological brands.
A great design for a science-backed skincare brand needs to find the right balance of looking credible without feeling cold or sterile.
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