Standout Features:
- Bold vertical typographic lockup
- High-contrast yellow accent block
- Brutalist minimalist aesthetic
The Clox packaging is a great example of reducing a design to its very essence. In this redesign of the three-decade-old brand by Tjaša Zornik of Graphis, the visual identity feels unapologetically sharp.
It proves that for a functional product, a simple, direct approach is often the most powerful one.
On a crowded retail shelf, this vertical typography commands attention. It’s a singular, memorable gesture that turns the eCommerce packaging itself into a brand ambassador.
Plus, the excellent legibility ensures the name is still easy to read despite the unusual orientation.
A single, flat rectangle of bold yellow sits above the product description. There is no gradient or outline, just a pure field of color.
This minimalist block acts as a powerful visual anchor, and its color is critical, as research shows that color can influence up to 90% of a customer's initial product assessment. This particular choice is especially memorable.
The minimalist design system works so well for this type of functional product. Rather than making over-the-top promises on the label, the design's quiet confidence suggests the product simply works.
This redesign is a fantastic example of a brave and effective redesign. It shows that you can completely modernize a brand's look while still honoring its visual history. The black and yellow tells you it's Clox, but the new design tells you it's stronger.
When your product is purely functional, you can use a simple and direct packaging design to show customers that it just works.
That's why brands turn to expert partners, and our team has ranked the best agencies worldwide to make finding them simple.
Visit our Agency Directory for the Top Packaging Design Companies, as well as:
Our design experts also recognize the most innovative design projects across the globe. Visit our Awards section to see the best & latest in packaging design.
