Standout Features:
- Consistent design theme
- Emphasized content through bold texts
- A combination of warm and cool colors
Gift from a Child aims to educate families affected by pediatric brain cancer, as well as to increase brand awareness and encourage people about post-mortem pediatric brain tissue donations.
The said goal is embodied through their recently distributed brochure designed by Paul Gregory Media. This print collateral has loads of information with science-inspired artwork decorating the folds.
Print designs as text-heavy as this tends to be overwhelming for the readers, some may even resort to neglecting reading. However, the agency managed to present all information in a light and easily readable fashion.
They utilized cool blue shades on the other side of the leaflet to aid better reading and provide eye relief despite the heavy content. The other side of the flyer took advantage of warm colors, yellow and orange. According to color psychology, these hues attract focus and improve memory retention.
Considering the intelligent application of colors, the agency didn’t stop there. They also added background accents such as the silhouettes of helping hands, children, and the brand logo to stay on-brand throughout the material.
