Standout Features:
- Multi-layered
- Mission-oriented
- Limited/focused palette
Creating an explainer video that's focused on alleviating visual impairment is a challenge in itself. Brandefy, however, defied the odds by incorporating a specific ailment, visual snow in this case, and ingeniously incorporated it into a video to make a message even punchier.
In less than two minutes the agency kept the explainer on point, on-brand (color-wise), and most importantly - highly educational.
While following the usual explainer ruleset, Brandefy's made sure to use simplistic, albeit smooth animation and visual cues synced with pleasant and informative narration are sure to help Visual Snow Initiative "spread the word" marvelously in years to come.
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