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Standout features:
- Distraction-free product pages
- On-brand colors
- A playful and jovial UI
Darling Brew is a South African craft brew whose website is a brainchild of Jumpin’ the Gun creative website design agency from Western Cape, SA.
Sporting the brand colors – black and yellow – the website consists of a variety of content: from the company’s achievement of being the first carbon-neutral brewery in the country to top beer choices and merchandise.
The fun and playful layout corresponds to the brewery’s target audience’s behavior and interests. The sticky main menu consists of the user journey points, user login options and shopping cart.
The CTAs are rectangular yellow buttons that are quite prominent despite blending in with the surroundings of the same color.
The beer product pages feature vibrant images of craft beer bottles, an extensive set of information about each brew and a distraction-free environment so that the user can focus on buying the beer as quickly and easily as possible.
