- Agency: ANML
- Client: Salesloft
- Category: Website Design — Technology
- Location: San Jose, California, United States
- Project Brief: Unify Salesloft and Clari under one technology website through a cohesive brand identity, audience-focused information architecture, accessible UX, and a consolidated digital platform launched in four months.
Technology companies that merge can lose buyers who no longer know what they’re buying. ANML rebuilt Salesloft’s site around one claim, “The Predictive Revenue System,” so prospects see cadencing and forecasting as a single product from the first screen.
The Signal mark turns a cluster of dots into an S, so existing customers still recognize the brand inside a new system. Electric green appears only on activation points like “Talk to Sales” buttons and status tags, which teaches your eye that green means “act here.”
Two buyer paths split right at the navigation: revenue teams see execution tools like AI-ranked next best actions, while executives see forecasting. That split targets the original gap, enterprise traction near zero, with content written for executive decisions.
A signals-to-actions diagram explains the AI engine in one view, tracing a new stakeholder or competitor move into a task for the CRO or account team. Buyers who thought rivals were more innovative now see the product’s logic before they ever book a demo.
Industry pages switch to a warm, light palette and place the 4.5/5 G2 rating from 4,200+ reviews beside logos like Siemens and 3M. With proof sitting next to the headline, a manufacturing buyer can qualify Salesloft without scrolling.
The Next.js and TypeScript build meets WCAG 2.2 AA, and design tokens carry the Signal into every template. Salesloft’s marketing team now ships new pages without the agency, which let Phase 2 start on the same foundation.
Client Testimonial
“The merger left us with two brands, two websites, and a market that didn’t have a clear understanding of who we were together. ANML helped us bring everything into one cohesive identity and digital experience on an aggressive timeline, while working alongside our team to navigate the complexities of the migration. What we have now is a unified brand and a flexible system our team can continue to build on.”
Laurie Ehrbar, CMO, Salesloft
