Standout Features:
- Sticky CTA button in the header
- Accessibility adjustments for better usability
- Large lifestyle and cinematic images
In the competitive luxury hospitality industry, a website must do more than showcase rooms and rates — it must immerse visitors in the brand experience before they ever set foot on the property. theWit Hotel, a high-end boutique hotel in Chicago, achieves just that through a sleek, engaging website designed by 97 Switch.
At the top of the site, a sticky CTA button ensures that users never have to search for the "Reservations" option. This strategic placement enhances usability, reducing friction in the customer journey. Whether a user is browsing room options, exploring dining experiences, or reading about the hotel’s amenities, the booking button remains accessible.
Luxury doesn’t just mean elegance — it also means ease of use for all guests. theWit Hotel’s website integrates accessibility adjustments, offering users a more inclusive browsing experience. Features like keyboard navigation support, contrast adjustments, and text resizers make the site more user-friendly.
From the moment visitors land on the website, they are immersed in a visual journey through theWit Hotel’s vibrant Chicago setting. The homepage is dominated by large lifestyle images and cinematic visuals. The imagery extends beyond simple room photos, showcasing experiences — rooftop dining, city views, and nightlife.
By combining a persistent CTA for easy bookings, inclusive accessibility features, and immersive lifestyle imagery, the site creates an experience that is both aesthetically engaging and highly functional. This seamless integration of design and usability solidifies its place among the luxury website designs examples in the hospitality industry.
