Yahoo! Games

• Agency: Clay
• Client: Yahoo! Games
• Category: Website Design – Games and Entertainment
• Location: San Francisco, California, United States
• Project Brief: Redesign Yahoo! Games’ website to deliver a playful, user-centric portal that improves discovery, engagement, and cross-device performance while staying aligned with Yahoo’s existing brand identity.

A successful games and entertainment website should make discovery feel effortless and fun. Yahoo! Games’ redesigned portal blends playful visuals with intuitive navigation, creating a modern experience that keeps users exploring and engaged.

Impact & Results

• Launched a brand-new portal that modernized Yahoo! Games while remaining aligned with the existing Yahoo brand identity.

• Shifted the tone toward something lighter and more expressive without diluting brand equity.

• Simplified game discovery through clearer categorization, stronger visual hierarchy, and faster paths to play.

• Increased repeat visits with features like randomized game surfacing and a built-in rewards framework.

• Strengthened retention through structured progression tools, including Badges and Streaktracking.

• Standardized performance and usability across desktop, tablet, and mobile environments.

• Supported ongoing iteration through a long-term partnership model focused on feature rollouts and measured refinements.

• Recognized internally by Yahoo’s Senior Product Manager for delivery speed, responsiveness to feedback, and execution discipline.