- Agency: Clay
- Client: Yahoo! Games
- Category: Website Design – Games and Entertainment
- Location: San Francisco, California, United States
- Project Brief: Redesign Yahoo! Games’ website to deliver a playful, user-centric portal that improves discovery, engagement, and cross-device performance while staying aligned with Yahoo’s existing brand identity.
A successful games and entertainment website should make discovery feel effortless and fun. Yahoo! Games’ redesigned portal blends playful visuals with intuitive navigation, creating a modern experience that keeps users exploring and engaged.
Impact & Results
Launched a brand-new portal that modernized Yahoo! Games while remaining aligned with the existing Yahoo brand identity.
Shifted the tone toward something lighter and more expressive without diluting brand equity.
Simplified game discovery through clearer categorization, stronger visual hierarchy, and faster paths to play.
Increased repeat visits with features like randomized game surfacing and a built-in rewards framework.
Strengthened retention through structured progression tools, including Badges and Streaktracking.
Standardized performance and usability across desktop, tablet, and mobile environments.
Supported ongoing iteration through a long-term partnership model focused on feature rollouts and measured refinements.
Recognized internally by Yahoo’s Senior Product Manager for delivery speed, responsiveness to feedback, and execution discipline.
