- Agency: Clay
- Client: Yahoo! Games
- Category: Website Design – Games and Entertainment
- Location: San Francisco, California, United States
- Project Brief: Redesign Yahoo! Games’ website to deliver a playful, user-centric portal that improves discovery, engagement, and cross-device performance while staying aligned with Yahoo’s existing brand identity.
A successful games and entertainment website should make discovery feel effortless and fun. Yahoo! Games’ redesigned portal blends playful visuals with intuitive navigation, creating a modern experience that keeps users exploring and engaged.
Impact & Results
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Launched a brand-new portal that modernized Yahoo! Games while remaining aligned with the existing Yahoo brand identity.
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Shifted the tone toward something lighter and more expressive without diluting brand equity.
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Simplified game discovery through clearer categorization, stronger visual hierarchy, and faster paths to play.
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Increased repeat visits with features like randomized game surfacing and a built-in rewards framework.
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Strengthened retention through structured progression tools, including Badges and Streak tracking.
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Standardized performance and usability across desktop, tablet, and mobile environments.
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Supported ongoing iteration through a long-term partnership model focused on feature rollouts and measured refinements.
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Recognized internally by Yahoo’s Senior Product Manager for delivery speed, responsiveness to feedback, and execution discipline.
