What Does An Ad Agency Do?

The core services of an ad agency include but are not limited to: Brand strategy: They create a long-term plan for brand development to help businesses achieve their unique goals. These strategies involve defining positioning, messaging and a brand’s differentiating factors. Naming: They develop authentic and memorable names for brands and products to increase brand recognition and customer loyalty. Brand identity: They focus on developing a full set of assets and standards around the brand's visual identities including logo, typography, color palettes, core messaging and packaging if applicable. Advertising materials: They create marketing and advertising assets for various channels and media, from TV ads to radio spots, banner ads and billboards. Media buying: They make efforts to place and position relevant creative ads according to a strategy designed to target the client’s audience and boost conversions. Integrated marketing campaigns: They create and manage branding campaigns executed in a variety of channels.

How Much Do Top Advertising Agencies Charge For Their Services?

Most ad agencies bill their projects on hourly rates and you can come across prices that range between $50 and $150.Others can ask for a flat fee or a fixed price for specific services. In this case, you can expect to pay: Media fees: 3% to 15% of spend Social media management: $500 to $1000 per month Services markup: 10% to 20% of the cost And moreIn addition, some companies may also ask for a retainer fee meaning you would have to pay a certain amount of money upfront to secure their services.

What Is An Advertising Agency?

An advertising agency is a company that offers professional services that include creating and handling ads and other forms of marketing promotion.

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South Carolina
Advertising Agencies in Charleston

Top Advertising Agencies in Charleston

Rankings updated: March 25, 2023

The leading advertising agencies in Charleston, SC are ready to adapt to your company’s needs and objectives and provide scalable results by implementing strategic and effective ad campaigns. Filter our agency directory by hourly rates, client reviews, budget and team size to take your pick today!

Best Charleston Advertising Company Rankings

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Ellev
Ellev Ad Agency is an award-winning, full-service advertising agency located in Charleston, SC & Myrtle Beach, SC (but we have customers worldwide!) that offers the best in web and graphic design, [...]
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- Myrtle Beach, South Carolina
- Under 49
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- Under $1,000
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Five Palms Media
Work. Together.
We work with clients as if we were part of the founding team. All of our partners have owned product based businesses before starting Cuhlab and we offer a la carte services with top professionals. [...]
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- Charleston, South Carolina
- Under 49
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- $1,000 - $10,000
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Global Prairie
We are a purpose-driven marketing firm committed to helping our clients create a healthier world.
One part creative agency, one part data analytics firm, and one part consulting company, Global Prairie unites the creativity, insight and strategy needed to drive meaningful results. [...]
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- Charleston, South Carolina
- 100 - 249
- $125/hr
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PDMG
FULL AMAZON ACCOUNT MANAGEMENTPDMG offers its clients end to end Amazon store management.  Our account managers run every aspect of your Amazon Store.  From inventory management, to marketin [...]
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- Charleston, South Carolina
- Under 49
- $100/hr
- $1,000 - $10,000
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Peninsula Agency
Let's Build Something Together
Peninsula Agency is a strategic advertising agency based in Charleston, SC specializing in website design, branding, SEO, digital advertising and media buying. Learn more about what we do and see our [...]
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- Charleston, South Carolina
- Under 49
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- $1,000 - $10,000
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Bear Paw Creative
Helping good people do good work.
Bear Paw gives voice to your vision. Our Branding, Web Development and Strategy Services are driven by real human connections, not just trends in your metrics. Your brand is the relationship your cust [...]
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- Charleston, South Carolina
- Under 49
- $90/hr
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Mobyle
We take your business to the next level
Mobyle is a full service digital agency providing web design and development, app development, SEO, digital marketing and branding, videography, photography, social media, content marketing, and graph [...]
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- Charleston, South Carolina
- Under 49
- $50/hr
- $1,000 - $10,000
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TRBO ADvance
We have 5+ years working digital marketing strategies for the aesthetics and medical industry. [...]
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- Charleston, South Carolina
- 50 - 99
- $150/hr
- $10,000 - $25,000
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Meade Agency
We make your company look amazing on film!
The Meade Agency provides innovative marketing solutions and technical services with quality and expertise. Specializing in High Definition videography, the Meade Agency offers photography, live sound [...]
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- Charleston, South Carolina
- Under 49
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- Inquire
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NP Strategy
All strategies are not created equal.
Politicians, community leaders and special interests groups make business environments unpredictable. Whether your goal is to establish new operations, expand current facilities or move to a new area, [...]
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- Columbia, South Carolina
- Under 49
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- Inquire
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ClickGiant
Quality Content. More Clicks. Better Conversions.
Success starts with ClickGiant. Our team of marketing experts utilizes a Google-friendly, content-driven approach to help businesses improve rankings and attract high quality organic traffic. [...]
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- Charleston, South Carolina
- Under 49
- $149/hr
- $1,000 - $10,000
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Obviouslee
Extraordinary Marketing + Design
At Obviouslee, we don't just work with our partners - we collaborate and celebrate. We specialize in all things marketing, digital strategy and design. Our office is a place where creative minds come [...]
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- Charleston, South Carolina
- Under 49
- $199/hr
- $10,000 - $25,000
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