Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

United States × Gaming ×
  • Global Support Redefined!

    IdeasUnlimited is a BPO with fifteen (15) years of experience in providing various BPO services...

    Top Services:

    • Call Centers
    • Phone Answering Services
    • IT Services
    • BPO
    • Customer Support
    • Show more
    Location
    Sugar Land, Texas
    Number of Employees
    100 - 249
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed

    IdeasUnlimited Services

    • Call Centers
    • Phone Answering Services
    • IT Services
    • BPO
    • Customer Support
    • Transcription Services
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • BabeBox
    • PatPat
    • Sapphire
    • Messenio
    • Stevens Realty
    • Justin TV (now known as Twitch TV)
    Data sourced from the agency's DesignRush profile

    IdeasUnlimited Reviews & Testimonials

    • Kimberly Weber President and Founder at Iowa Home Care
      5.0

      BPO Review from Kimberly Weber

      We brought on IdeasUnlimited to help with our back office work so our nurses and staff could stay focused on clients. They handle scheduling, reports, emails, and client inquiries, and they picked up new tasks fast with very little training. The time we save is huge, and it makes our daily operations smoother. What I like most is they really try to fit into how we work, so it feels like they are part of our own team. The onboarding took a little time, but once we got set, everything has been running well.

    • Miriam Woodward
      Miriam Woodward Founder President and CEO at De Dios Consulting
      5.0

      BPO Review from Miriam Woodward

      IdeasUnlimited has been a dependable partner for us at De Dios Consulting. They handle our scheduling, emails, research, and reports, which freed up time for us to focus on clients. What I value most is how quickly they adapt and how much they feel like part of our team. The only challenge was getting them up to speed on a few tools, but once they learned, everything has been smooth.

    • Jeffrey Bill
      Jeffrey Bill Founder & CEO at Sunrise Treatment Center
      5.0

      Medical Review from Jeffrey Bill

      Working with IdeasUnlimited has been a real help for us at Sunrise Treatment Center. We brought them in to handle our medical billing so our staff could focus more on patients. They learned our system fast and cut down on errors which meant we got paid quicker and had better cash flow. Communication has always been easy and they adjust when we need something changed. What stood out most is how detailed and reliable they are. Nothing is ever perfect but they came pretty close.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • We create digital products and grow with our partners!

    Rocketech is a software development company collaborating with 100+ Middle and Senior level IT and business professionals and specialising in analytics-driven web and mobile development. Our team has released 150+ products for 100+ startups and enterprises...

    Top Services:

    • Mobile App Development
    • Web Development
    • Software Development
    • Blockchain
    • UI/UX Design
    • Show more
    Location
    San Francisco, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed

    Rocketech Development Services

    • Mobile App Development
    • Web Development
    • Software Development
    • Blockchain
    • UI/UX Design
    • Digital Services
    • Managed Services
    • Business Consulting
    • Market Research
    • IT Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Walmart
    • Unilever
    • Vodafone
    • Saudi Aramco
    • IQ Option
    • HAYS
    • McKensey & Company
    • DBS
    • Aleta Planet
    • Halyk Bank
    Data sourced from the agency's DesignRush profile

    Rocketech Development Reviews & Testimonials

    • Andrey Bezsonov
      Andrey Bezsonov Lead at Absolute Live Gaming
      5.0

      Web Development Review from Andrey Bezsonov

      We tasked Rocketech with building a roulette system that could live-stream game results directly from an offline casino. There were 3 iterations of the project. The solution has mobile and web versions, supports more than 30 integrations, and provides different monetization channels.Overall, we saved 9 times the budget, while getting high-quality services. The platform handles more than 20K players worldwide and 2 million bets a year. Weve been successful on the market for more than 5 years.

    • Victoria Oros
      Victoria Oros CEO at Zuzan Global Soultions
      5.0

      Software Development Review from Victoria Oros

      ROCKETECH helped us set up the development of our scheduling service. Professional developers, great support, good communication and synchronization with the core team.What was it about the company that you didn't like, what should they do better?Duration of recruiting process, good developers is hard to find good if you can make it faster in few days Coaching of Product owner more deeply

    • Ainar Abdrakhmanov
      Ainar Abdrakhmanov CEO & Founder at Babystep TV
      5.0

      Design Services Review from Ainar Abdrakhmanov

      Babystep is a Learning Management Platform (LMS) for parents who want to implement innovative teaching methods into their kids' learning curve. The platform connects parents to learning experts and provides accessible consults all over the world. The website combines the functionality of a social media and marketplace, serving as a ground for communication, blogging, and service exchange.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Turning Your Dreams Into Byte-sized Reality

    Get ready to launch your digital dreams with Pieoneers - where we turn your ideas into award-winning apps that are out of this world! Pieoneers is a globally connected web and mobile app building studio based in Vancouver. We specialize in creating award-winning apps for established businesses and ambitious...

    Top Services:

    • Mobile App Development
    • Web Development
    • UI/UX Design
    • Web Design
    • Design Services
    • Show more
    Location
    Bridgeport, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed

    Pieoneers Services

    • Mobile App Development
    • Web Development
    • UI/UX Design
    • Web Design
    • Design Services
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • UBC
    • Hootsuite
    • Bulova
    • GameSheet Inc
    • ProSmart Sports
    • DirecTV
    • LSE
    Data sourced from the agency's DesignRush profile

    Pieoneers Reviews & Testimonials

    • Mika Martin
      Mika Martin Founder at Second Monday Studios
      5.0

      Android Review from Mika Martin

      I was highly pleased with my work with Pieoneers. Especially, with the level of attention and care I received. This stands out to me as I've worked with several highly skilled tech teams. Pieoneers stands out as leaders and early adopters in AI. They helped me take my Claude built prototype to a new level. Earn It is a productivity and self-motivation app. We aim to work with users across all platforms. We started with Android and Pieoneers is helping us add the iOS platform as well. Optimal backend architecture is also highly important and that's why we needed their expertise. Moreover, I appreciated how Pieoneers advised on our overall user experience and user onboarding. We have a lot ahead of us and the roadmap is regularly reviewed and adjusted. It's nice to have clarity and transparency as to the project phases to come. I highly recommend the Pieoneers team to founders and companies who are starting to build with AI and need a tech partner to support them and help evolve their products!

    • Viktor Soloviov, PhD
      Viktor Soloviov, PhD Technical Director at Teresius AI
      5.0

      Web Development Review from Viktor Soloviov, PhD

      I have been working with Pieoneers for years on several AI and software development projects. Throughout that time, I have always been bringing research ideas and technical challenges to the team while they provided the engineering expertise to turn those ideas into working products. Our most significant collaboration has been Teresius AI, an AI-based financial market forecasting platform for cryptocurrency and Forex markets. The project started as research into applying neural networks to financial forecasting at a time when many of today's AI development tools did not yet exist. There were no established solutions, so success depended on experimentation, iteration, and a willingness to explore new technical approaches. Pieoneers developed the platform end to end, including the backend architecture, AI implementation, web application, server-side forecasting logic, and Telegram bots that generate forecasts across multiple timeframes. As the research evolved, the team continuously adapted the implementation while keeping the long-term product vision in mind. What impressed me most was their ability to solve technically difficult problems. They successfully applied new AI technologies to solve tech challenges and consistently turned research ideas into practical software. Discussions were always open and constructive. They were able to evaluate different approaches, explain trade-offs, and refine the applications. Today, Teresius AI is an active production platform used by financial market professionals and advanced users. This year alone, it has delivered more than 50,000 financial market forecasts, demonstrating that the research has evolved into software with real-world value. I have found the team to be technically strong, responsive to feedback. I would confidently recommend them to organizations looking for a software development partner capable combining AI technologies with practical software engineering.

    • Vanessa Vanderzalm
      Vanessa Vanderzalm Founder at CareCollab
      5.0

      Web Development Review from Vanessa Vanderzalm

      As a client of Pieoneers, I feel it's important to share the remarkable journey we embarked on together with their team on a groundbreaking healthcare initiative. From our first interaction, it was clear that Pieoneers stood apart, thanks to their direct and impactful communication. This was a cornerstone of our project's success, enabling us to navigate our ambitious goals with clarity and precision.Pieoneers didn't just understand our vision; they amplified it, crafting a platform that wasn't merely user-friendly but truly transformative. Our collaboration was built on a foundation of mutual respect and a shared ambition to drive meaningful advancements in healthcare.Their commitment to our project and depth of technical knowledge were evident throughout. Yet, what truly set Pieoneers apart was their agility. Despite our different time zones, they responded to requests for changes with remarkable speed. It underscored their global mindset showcasing that, indeed, anyone, anywhere could successfully partner with Pieoneers.Working with Gene and the team was a highlight for me. Their creativity sparked innovation, even as we navigated the complex regulations within our field. Changes, often a source of delay in projects, were handled with exceptional adaptability. Despite the numerous tweaks and revisions, our timeline remained unshaken. This agility and determination to maintain progress, without sacrificing the schedule or quality, was incredibly reassuring.Our partnership with Pieoneers was not just about meeting project milestones; it was a shared journey of discovery and innovation. The outcomes of our collaboration have left me profoundly impressed. I extend my deepest gratitude to the entire Pieoneers team for their outstanding dedication and support. They've not just met our expectations but exceeded them, crafting not only a platform but a pathway to better healthcare outcomes.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Help Good Companies to Become Great.

    Whales Marketing is a full-service digital marketing agency that helps companies grow their online performance, get more clients and boost revenue...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Content Marketing
    • Show more
    Location
    Clearwater, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed

    Whales Marketing Services

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Content Marketing
    • Market Research
    • Email Marketing
    • Web Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Boosteroid
    • Citrix
    • Viacoding
    • Kitrum
    • Canyon
    Data sourced from the agency's DesignRush profile

    Whales Marketing Reviews & Testimonials

    • Kate Boveen
      Kate Boveen COO at Viacoding
      5.0

      Digital Services Review from Kate Boveen

      We have hired Whales Ventures to help us set up our online marketing strategy for the young software development company. The main purpose was to cooperate with someone who can guide us through SEO and PPC primarily. We thought of both a digital agency and freelancers and decided to select WV because of their dedication and experience. We're more than happy with the results and still working together.

    • Daisy Skot
      Daisy Skot Client Manager at La Rusa
      5.0

      Digital Marketing Review from Daisy Skot

      Whales Venture fully managed our digital marketing campaigns to boost organic traffic and create ongoing lead flow. Through the initial audit, they improved the overall site structure, create content, and handled social media strategy plus all advertisement campaigns.

    • Олександр Романов
      Олександр Романов Review from Google
      5.0

      Олександр Романов's Review Sourced from Google

      Whales Marketing has been an incredible partner for our business. They developed outstanding Sales Collateral Materials, including professional presentations and brochures, that have elevated our client communications. Their expertise in web analytics setup provided us with clear insights to refine our strategies, and their SEO work significantly improved our online visibility. The team is creative, professional, and always delivers on time. Highly recommend their services to any business looking for top-notch marketing solutions!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Market Research | Powered by People

    MDC Research interact with survey participants and helps business decision-makers to understand how your technology will be used in the enterprise space...

    Top Services:

    • Market Research
    Location
    Tigard, Oregon
    Number of Employees
    100 - 249

    MDC Research Services

    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Marketing Industry
    • Standard Technology
    • Small Business Industry
    Data sourced from the agency's DesignRush profile

    MDC Research Reviews & Testimonials

    • Carl Evers
      Carl Evers Review from Google
      1.0

      Carl Evers's Review Sourced from Google

      Someone from this group called me on behalf of PG&E electric on a Sunday afternoon. It sounded like he was intoxicated, and he was breathing heavily into the phone microphone. I could barely make out what they were saying.

    • Rebecca Clark
      Rebecca Clark Review from Google
      1.0

      Rebecca Clark's Review Sourced from Google

      Spammed my husband with over 10 texts, all from different phone numbers. Desperation isn’t cute babes 😫He’s not on social media so I’m curious who this scam company bought his phone number from.

    • Garret
      Garret Review from Google
      1.0

      Garret's Review Sourced from Google

      Got a phone call from them, they wouldn’t tell me how they got my information or who is paying for the study. With out that information I was not going to give my opinion. He then said “oh hell” and hung up. Seems very sketchy.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Designing Products That Perform

    DesignStein Studios is an Orange County, California based industrial design and product development firm. Founded in 2013 by Jesse Clemmer, the studio supports inventors, startups, and Fortune 500 companies by transforming concepts into manufacturing ready products through research-led, user centered design...

    Top Services:

    • Product Design
    • Creative Services
    • Market Research
    Location
    Costa Mesa, California
    Number of Employees
    Under 49
    Portfolios Count
    9 Projects Listed

    DesignStein Studios Services

    • Product Design
    • Creative Services
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Discovery Kids
    • Bed Bath & Beyond
    • Verizon
    • Crayola
    • Target
    • William Sonoma
    • The Container Store
    • T-Mobile
    • Precision Pro Golf
    • HTC
    Data sourced from the agency's DesignRush profile

    DesignStein Studios Reviews & Testimonials

    • victoria acosta
      victoria acosta Review from Google
      5.0

      victoria acosta's Review Sourced from Google

      I rate this place of 5 if there were more starts with rate at that that much more the people are just amazing no words to describe the beauty of the expert picks at the most pleasurable staff we've never dealt with anywhere in my entire life and I are going to go out of my way to say they know how to treat a customer more businesses out of learn from these people

    • David Walker
      David Walker Review from Google
      5.0

      David Walker's Review Sourced from Google

      Designstein Studios is great! They took our product The K9T Training Ball from a idea to production! We have been working with them for two years and they are patient, professional and responsive! Thank you Jesse!

    • N L
      N L Review from Google
      5.0

      N L's Review Sourced from Google

      Great experience, Jesse knows his stuff and has lots of experience and contacts. He give you good information and feedback without trying to oversell you his services.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Simplifying Amazon, Amplifying Your Brand

    Commerce Ink was built from inside the Amazon ecosystem. After managing large portfolios, we saw brands struggle with fragmented strategy, content, and operations. We created a full-service model where everything works together under one roof. As operators, we focus on helping brands turn Amazon from a...

    Top Services:

    • Graphic Design
    • Branding
    • Digital Strategy
    • UI/UX Design
    • eCommerce Development
    • Show more
    Location
    Irvine, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

    Commerce Ink Services

    • Graphic Design
    • Branding
    • Digital Strategy
    • UI/UX Design
    • eCommerce Development
    • PPC
    • SEO
    • eCommerce
    • Business Consulting
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • WD-40
    • Traeger Grills
    • Superpet
    • Insteon
    • Sellers Publishing
    Data sourced from the agency's DesignRush profile
  • Helping Manufacturers & B2B Companies Build Scalable Marketing Systems | Focused on Growth

    CR Marketing Agency helps businesses build smarter marketing strategies that deliver real, measurable results. We offer a full range of services including market research, social media management, search engine marketing (SEM), search engine optimization (SEO), email marketing, branding, print advertising...

    Top Services:

    • Market Research
    • Social Media Marketing
    • SEO
    • Email Marketing
    • Graphic Design
    • Show more
    Location
    West Bend, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000

    CR Marketing Agency Services

    • Market Research
    • Social Media Marketing
    • SEO
    • Email Marketing
    • Graphic Design
    • Advertising
    • Digital Marketing
    • PPC
    • Logo Design
    • Package Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • BD Tents
    • Set Sail
    • L&R Cleaning Services
    Data sourced from the agency's DesignRush profile
  • Level Up Your Marketing

    GameChangerSF specializes in mobile app marketing, creative services, and data science. With eight years of experience and a track record of profitable apps marketed, we are the winning choice for your promotional initiatives...

    Top Services:

    • Mobile App Development
    • Digital Marketing
    • Media Buying
    • Market Research
    • Show more
    Location
    San Mateo, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    5 Projects Listed

    GameChangerSF Services

    • Mobile App Development
    • Digital Marketing
    • Media Buying
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Adult Swim
    • OWN
    • Samsung
    • Mattel
    • Bandai Namco
    Data sourced from the agency's DesignRush profile

    GameChangerSF Reviews & Testimonials

    • Gilda Soromenho
      Gilda Soromenho Review from Google
      2.0

      Gilda Soromenho's Review Sourced from Google

      I had contact with this business, in a job online, that is why I gave that score

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Boutique Influencer Marketing Firm

    From micro-influencers to market strategy, 9R Collective keeps brands ahead in a shifting social landscape...

    Top Services:

    • Public Relations
    • Digital Strategy
    • Social Media Marketing
    • Market Research
    • Business Consulting
    • Show more
    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000

    9R Collective Services

    • Public Relations
    • Digital Strategy
    • Social Media Marketing
    • Market Research
    • Business Consulting
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • TRIPS
    • BY2
    • Licastel
    • GG Group
    Data sourced from the agency's DesignRush profile
  • Creative UX Design, Tailored for Growth.

    Experience design studio with all development-adept designers – designing with coding restrictions in mind for an accurate final product...

    Top Services:

    • UI/UX Design
    • Product Design
    • Web Design
    • WordPress Website Design
    • Web Development
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000

    Corl West LLC Services

    • UI/UX Design
    • Product Design
    • Web Design
    • WordPress Website Design
    • Web Development
    • eCommerce Development
    • Design Services
    • Graphic Design
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • McMillan Running
    • Ignition Creative
    • Bundle Birth
    • Cydcor, LLC
    • GameKnight Games
    • Monster Lighting
    • Parsus Solutions
    Data sourced from the agency's DesignRush profile
  • Strategy + Storytelling + Design For Mission-driven Impact.

    GLG Studio is a Black-owned creative strategy and communications studio based in Los Angeles and Oakland. We help mission-driven organizations and public-sector partners translate complex work into clear, culturally fluent campaigns that build trust and drive action. We blend stakeholder-informed strategy...

    Top Services:

    • Branding
    • Advertising
    • Market Research
    • Public Relations
    • Content Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000

    GLG Studio Services

    • Branding
    • Advertising
    • Market Research
    • Public Relations
    • Content Marketing
    • SEO
    • Graphic Design
    • Video Production
    • Email Marketing
    • eCommerce Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Fastly
    • Just Cities
    • University of Utah
    • Orlando Magic
    • Kids R Kids
    • Utah Valley University
    • United We Rise
    • Chan-Zuckerberg Initiative
    Data sourced from the agency's DesignRush profile
  • The #1 Social Media, Branding, and Digital Team

    We are a team of young creatives that are focused on causing disruption in the marketing world by telling brand stories the way the consumer sees it. Our job is to understand your unique brand image and create content that portrays that image for your consumers throughout social media...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Email Marketing
    • PPC
    • Show more
    Location
    Clifton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed

    XCLSV Media Services

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Email Marketing
    • PPC
    • Branding
    • Graphic Design
    • Video Production
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Plant Cell Technology
    • The Odds Factory
    • Street2Ivy
    • MediaPlateNJ
    • Work.Retire.Die
    • Burgerstrasse
    • Corona Coworkers
    • Society Sop
    Data sourced from the agency's DesignRush profile

Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research companyMarketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust

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