Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
PKG Brand Design
Award WinnerRecipient of a Best Design Award for outstanding work.Nationally Ranked Packaging Design Agency
PKG delivers best-in-class package designs attracting shoppers to buy your products! PKG Brand Design is an award-winning packaging design agency for national and global consumer package goods, and especially for food and beverage brands. The key to our success is our proven Consumer First® approach where...
Top Services:
- Package Design
- Branding
- Logo Design
- Design Services
- Market Research
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 25 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsPKG Brand Design Services
Data sourced from the agency's DesignRush profileBumble Bee Old Wisconsin Perdue Saputo Columbia Fruit Buddig Kirkland Saniderm Harkins Yakult
PKG Brand Design Reviews & Testimonials
Product Marketing Review from Andrew Kuhns
We needed packaging design experts who could provide primary display panel concepts that would work for over 2K skus. They took are most common and a few unique PDP layouts and developed a design system that aligned with our brand standards with a modern approach. We are now implementing their design across all of our products. Great partners!
Package Design Review from Undisclosed
Thank you all for the work and insights! We are very happy with the final design and are very excited to get these packages in stores.
Package Design Review from Paula (Petrungaro) Steenstra
We needed an update to our full [lineup] for Hillshire Farm, [a] national brand that participates in several categories. PKG provided a great range of designs that were on target. The final design had great success in the marketplacereally moving the needle on our brand[']s modernity and helping maintain its leadership in the category. But what really sets PKG apart from the rest are the people. A true partnership... I always considered them an extension of our team. (Verified via email)
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsOur Creative Kicks Ass and Makes Names
At Jacob Tyler, we deliver creative experiences and marketing strategies that amplify your brands reach, breed customer loyalty and boost your bottom line. Founded in 2000 in San Diego, California, Jacob Tyler is a branding agency and digital marketing agency that helps clients with all of their creative and...
Top Services:
- Branding
- Package Design
- Video Production
- Design Services
- Digital Marketing
- Show more
- Location
- Del Mar, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsJacob Tyler Services
Data sourced from the agency's DesignRush profileYMCA Nuvasive Sony AT&T Princeton Identity Carnosyn BIOS Lighting Encore Capital Hilton Four Seasons
Jacob Tyler Reviews & Testimonials
Creative Services Review from Kristie Reed
I have worked with Jacob Tyler for the past four years starting with a company rebrand and then moving into website development, video development, PowerPoint decks, print brochures and email campaigns. They have done a phenomenal job of understanding our business and really helped us move the needle under our corporate owner, Novartis. I highly recommend this team.
Michaela Neatherton's Review Sourced from Google
I've worked with Les and Jacob Tyler since early 2022. Together, we spent more than a year working on the strategic development of our website; they approached our project with patience, understanding, flexibility, creativity, and collaboration. The entire Jacob Tyler team has been, and continues to be, an excellent creative partner, trusted advisor, and extension of Dempsey's marketing team. I cannot recommend working with them enough.
Cristin Smith's Review Sourced from Google
We recently worked with Jacob Tyler Agency on a direct mail campaign, and the experience exceeded every expectation. Their personalized approach, attention to detail, and commitment to understanding our brand’s voice and mission truly set them apart from other creative agencies.The design work was stunning, modern, and perfectly aligned with our holistic health aesthetic. Their team took the time to learn our goals, audience, and messaging, and delivered a mailer that was not only visually beautiful but strategically effective. We’ve already noticed increased engagement and positive feedback from our community.What really stood out was their collaborative process, fast communication, and ability to translate complex ideas into clean, compelling creative. From concept development to print-ready execution, everything felt seamless, professional, and high-quality.If you’re looking for a top-tier branding agency, creative design studio, or marketing partner that delivers high-impact design, strong strategy, and exceptional service, Jacob Tyler is the team you want. Highly recommend for any business seeking elevated brand identity, graphic design, or marketing support.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsThe share and profit boosters
Midas Consulting drives growth with collaborative methodologies that align teams, anticipate competitors, and boost market share sustainably. From market entry, go-to-market and wargames to distributor search and benchmarking, Midas Consulting provides strategic services to help you win.With expertise in...
Top Services:
- Market Research
- Business Consulting
- Location
- Reading, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsMidas Consulting Services
Data sourced from the agency's DesignRush profileCoca Cola PepsiCo Rheem BASF Caterpillar Atlas Copco 3M Epiroc Roche Sanofi
We build whole brands for modern consumers.
Barkley, an AdTech company and a nominee for the 2022 AdWeek Agency of the Year, is a full-service, independent creative idea business that aids in the development of entire brands and their greatest potential. With the firm conviction that all brands, including ours, can be a force for good in the world, we...
Top Services:
- Branding
- Digital Marketing
- Advertising
- Social Media Marketing
- Public Relations
- Show more
- Location
- Kansas City, Missouri
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $152/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 3 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsBarkley Services
Data sourced from the agency's DesignRush profileDairy Queen Cargill At Home Spirit Airlines Payless Russell Athletic Dairy Farmers of America Blue Cross Blue Shield Wingstop AMC Theaters
Barkley Reviews & Testimonials
Mike Heitmann's Review Sourced from Google
Leading ad agency in Kansas City. They produce tremendous work and they are a great ambassador of KC.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsArtful branding and design out of Denver, Colorado. Be the brand they remember.
Vicarel Studios is an artful branding and design studio based in Denver, Colorado. We provide bespoke creative services spanning brand identity and packaging design, illustration, murals, lettering, typeface design, and creative retainer partnerships. Strategy first, executed with craft...
Top Services:
- Branding
- Package Design
- Graphic Design
- Logo Design
- Print Design
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsVicarel Studios Services
Data sourced from the agency's DesignRush profileYeti Artist Series Telson Tequila Great Divide
Vicarel Studios Reviews & Testimonials
David Chung's Review Sourced from Google
Working with Adam and his team has been a pleasure. They communicate clearly, have a structured process, excellently manage expectations and outcomes, and provide an exceptional value. Vicarel Studios is a stellar example of how all businesses should be run. I highly recommend using them for your graphic design, branding/logos, brand refresh needs.
Susie Grade's Review Sourced from Google
Working with Adam Vicarel and his team at Vicarel Studios was an absolute pleasure from start to finish. They brought incredible creativity to the project, were highly professional in every interaction, and made the entire process seamless and enjoyable. Adam and his team listened closely, offered thoughtful ideas, and delivered work that far exceeded expectations. I can’t recommend Vicarel Studios enough—if you’re looking for a talented, professional, and genuinely great team to collaborate with, look no further!
Bayli Lewis's Review Sourced from Google
Working with Vicarel Studio is always such a good time. We came to them for branding and walked away with work that felt next level. The vibe? Professional but never stiff. Creative but still totally strategic. They just got us — and brought our vision to life in a way that felt fresh, elevated, and super aligned. If you’re looking for a team that delivers killer artwork and knows how to make the process feel easy (and fun), Vicarel Studio is the one. 10/10 would do it all over again.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsCREATIVE BRANDING THAT DEFINES INDUSTRIES
Proportion is an award-winning, multidisciplinary creative studio dedicated to developing branded spaces worth sharing. Specializing in creating cohesive brands that carry from naming and identity through visual communication and interior design, Proportion transforms brands beyond the expected...
Top Services:
- Branding
- Package Design
- Creative Services
- Logo Design
- Graphic Design
- Show more
- Location
- Malden, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsProportion Design Services
Data sourced from the agency's DesignRush profileHilton Hotels Pyramid Hotel Group Moonlight Meadery Burton Snowboards Ski The East Godfrey Hotel COJE Management Group The Briar Group Mount Sunapee USTA
Make smarter campaign decisions with real-time insights.
Make smarter campaign decisions with real-time insights...
Top Services:
- Market Research
- Digital Strategy
- Media Buying
- Digital Marketing
- Video Marketing
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsCampaign Insights Services
Data sourced from the agency's DesignRush profileObjective Victory Enterprises LHM
Food and Beverage Branding that Mean More®
Meyocks is a leading agency dedicated to food and beverage branding, empowering brands to make a meaningful difference in the lives of their customers. With a strategic focus on food, agriculture, health, and mentor brands, we offer unparalleled expertise, proven methods, and a dedicated team committed to...
Top Services:
- Content Marketing
- Digital Marketing
- Logo Design
- Branding
- Web Development
- Show more
- Location
- Des Moines, Iowa
- Number of Employees
- 50 - 99
- Portfolios Count
- 3 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsMeyocks Services
Data sourced from the agency's DesignRush profileFarm Credit Services of America AgDirect Farm Credit East Huvepharma Iowa State University Drago Grinnell Mutual Hy-Vee Delta Dental
Wordpress Websites for Local Businesses
We provide custom web design, SEO, copywriting, social media and marketing for local and online businesses...
Top Services:
- WordPress Website Design
- SEO
- Web Development
- Web Design
- Branding
- Show more
- Location
- Frederick, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsFrederick SEO & Web Design Services
Data sourced from the agency's DesignRush profileCommunity Cultures Nourish Now From The Vine To Wine Law Offices of Stephen H. Ring Wescott Painting Booth Industries Butler Tree Services SlideBone Inventorium USA
Frederick SEO & Web Design Reviews & Testimonials
Payton Albers's Review Sourced from Google
Nick has helped us so much with our website at Nourish Now! He is super responsive, professional, and kind. He has significantly improved the quality of our website, making it more clear, organized, and visually pleasing. He executes our visions and contributes his own great ideas as well. We are lucky to have him!
Anne Richter Arnold's Review Sourced from Google
Nick did an amazing job on my website - exactly what I envisioned. Also has come up with great marketing ideas and helped with Instagram posts. Highly recommended!
Ms.Z's Review Sourced from Google
Nick was so helpful, professional and prompt. I needed help getting my Shopify website modified and organized. He did everything I asked. Nicks rates were also very reasonable.Would highly recommend Fredrick SEO & web design.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsWe Make Moments That Matter
Moment is a full-service experiential marketing agency that designs and delivers immersive brand experiences that connect people to products, stories, and culture. We manage every stage strategy, creative, design, fabrication, logistics, and on-site execution ensuring seamless delivery and measurable impact...
Top Services:
- Creative Services
- Design Services
- Event Marketing
- Market Research
- Branding
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $50,000 & Up
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsMoment Services
Data sourced from the agency's DesignRush profileLevi's Adidas Crocs Dr. Martins Netflix Bravo Urban Outfitters Trulieve Raising Canes Eastbay
Moment Reviews & Testimonials
Dan Dickey's Review Sourced from Google
World class experience working with these folks. From start to finish they are consultative, expeditious and detail oriented with everything they do. Their organization makes everything smooth and easy.
Ryan Dickey's Review Sourced from Google
Working with Luke and his team makes the work fun. Moment has been game changing for my business as whole. Highly recommend Luke and his team to anyone
Kristina Lettner's Review Sourced from Google
Moment is hands down one of the best experiential marketing agencies out there. Their team delivers high-impact brand activations, event production, custom fabrication, and retail experiences that truly bring brands to life. From strategy and creative development to full-scale execution, they know how to design immersive experiences that drive engagement, storytelling, and measurable results.If you’re looking for a Denver-based experiential marketing partner that specializes in live events, pop-ups, mobile tours, and innovative brand experiences, Moment consistently delivers exceptional work. Professional, creative, and incredibly detail-oriented. Highly recommend for any brand looking to create unforgettable customer experiences.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsLIFESTYLE BRANDS, BY DESIGN
Fisher Design is a a full service package design resource that specializes in innovation support, brand strategy, graphic design, and mechanical artwork production...
Top Services:
- Logo Design
- Branding
- Graphic Design
- Package Design
- Product Design
- Show more
- Location
- Cincinnati, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsFisher Design Services
Data sourced from the agency's DesignRush profileWinchester Spangler Huffy Under Armour Cresent Elanco Dell Keurig Dr Pepper Blaster National Wild Turkey Federation
We Help Brands Understand People & Solve Marketing Challenges.
The Sound is a global consumer exploration, brand strategy and product innovation agency, applying leading-edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges...
Top Services:
- Public Relations
- Branding
- Package Design
- Market Research
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsThe Sound Services
Data sourced from the agency's DesignRush profileGoogle Facebook Uber Kraft Foods Pepsi Nestle Coca-Cola L'Oreal Gymshark Lululemon
Creative Services Company For Humans
Righteous Creative is a lean, creative-technology agency that combines brand strategy, product engineering, marketing, and AI automation into a unified execution model for modern businesses. Operating from Atlanta and St. Louis, the company positions itself as an agile, overhead-free partner built for the...
Top Services:
- Web Design
- Web Development
- Product Design
- AI Development
- Market Research
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsRighteous Services
Data sourced from the agency's DesignRush profileMitsubishi Electric Agvance Chipotle Lyft Old Spice Adobe Momocon Mercedes AMG Reebok U.S. Air Force
Connecting and Transforming Brands Worldwide
Full service Marketing Agency with +25 years of experience specializing in Market Research and Public Opinion...
Top Services:
- Social Media Marketing
- Advertising
- Digital Marketing
- Content Marketing
- Market Research
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsSigma Análisis Services
Data sourced from the agency's DesignRush profileBayer Nestle Avon Pepsi Cola Pfizer Mc Cann Ogilvy Colgate Kimberly Clark TetraPak
We help build brands that competitors can't chase and culture can't ignore.
We build brands that own culture, not chase it. Founder-led brand studio for sports and entertainment, with lifestyle clients including Nike, Disney, Roku, Live Nation, Red Bull, and Netflix...
Top Services:
- Branding
- Advertising
- Design Services
- Graphic Design
- Video Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $275/hr
- Minimal Budget
- $50,000 & Up
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsFree Radicals Services
Data sourced from the agency's DesignRush profileHBO Max Nike Walt Disney Imagineering Live Nation Netflix Red Bull Vans Activision Blizzard Airstream ESPN
Elevate your brand.
Welcome to The Omni Shot Your Trusted Partner in Web Development and Marketing! We specialize in cutting-edge Website Design, Ecommerce Solutions, SEO, and Search Marketing that drive results for your business. Discover why our clients love working with us by browsing our Customer Testimonials. Curious about...
Top Services:
- Web Design
- SEO
- Logo Design
- Web Development
- WordPress Website Design
- Show more
- Location
- Leander, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsThe Omni Shot Services
Data sourced from the agency's DesignRush profileBlack Diamond Garages Liberty Hill Cabinets Trend Sharks Burger Pro Detail Culture Scapes GP Distributors First Class Relocation BTXB Vaccine Systems
The Omni Shot Reviews & Testimonials
Trevor Lloyd's Review Sourced from Google
Alex at Omni Shot is top-notch! Professional, responsive, and made the whole experience smooth and stress-free. The quality of work was excellent, and you can tell he genuinely cares about doing things right. Highly recommend Omni Shot and Alex if you want someone reliable who delivers every time!
Jon’s Rental's Review Sourced from Google
The Omni Shot SEO has been fantastic. Aleks truly cares about his clients and he works hard. He's helped our business tremendously with SEO and we recommend him without hesitation.
rhett pena's Review Sourced from Google
Omni Shot has been great for our company! They have been able to free up a lot of my time to focus on tasks that are more critical to my business. I would highly recommend Omni Shot to anyone.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsBuilding Brands That Grow
Fuentes Marketing & Design is a Miami-based creative agency helping small businesses build stronger brands and a better online presence. We create custom websites, branding, logos, local SEO strategies, Google Business Profile optimizations, and digital marketing solutions tailored to each business. Our focus...
Top Services:
- Web Design
- Web Development
- Digital Marketing
- SEO
- Market Research
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsFuentes Marketing & Design Services
Data sourced from the agency's DesignRush profileHeat Movers Gaby's Bounce & Splash Slay Minded
Fuentes Marketing & Design Reviews & Testimonials
Brianna Espinosa's Review Sourced from Google
Fuentes Marketing & Design does amazing work! They really take the time to understand your business and bring your ideas to life. Their website design is modern, professional, and tailored to what your business actually needs. Communication is great, and they pay attention to even the smallest details. If you’re looking for a reliable web design, branding, or digital marketing company in Miami, I highly recommend Fuentes Marketing & Design!
Brittany's Review Sourced from Google
I’m so happy with the work this marketing company did for my business! They created my logo and designed my business website, and they truly brought my vision for my soft play and bounce house company to life.They were professional, creative, responsive, and really took the time to understand my brand and what I wanted. Having a professional logo and website has made my business look so much more established and polished.I highly recommend them to any small business owner looking to build their brand and take their business to the next level. Thank you for helping bring Kids World Soft Play to life!
Michael M's Review Sourced from Google
If I could give Fuentes Marketing & Design 100 stars, I would. There are companies that provide a service, companies that do great work, and then there are people who leave a genuine impact on you long after the work is finished. Fuentes Marketing & Design is in a category of its own, and a huge reason for that is Anthony. It is rare in life, and even rarer in business, to meet someone who makes you feel like your dream matters to them almost as much as it matters to you. That is Anthony. He doesn’t just listen to what you want, he listens to what you’re trying to build, what it means to you, and where you hope it can go. Then he pours his heart, creativity, and talent into helping you get there. There is something incredibly special about working with someone who genuinely cares. You never feel like another customer, another invoice, or another project on a list. Anthony makes you feel like he is personally invested in seeing you succeed, and that means more than I can put into words. Talent can be hired, design skills can be learned, and marketing strategies can be copied, but character, passion, kindness, and the ability to genuinely care about another person’s vision cannot be manufactured. Anthony has all of those things. What Fuentes Marketing & Design created for us was incredible, but what I will remember most is the person behind it. Anthony is one of those people you feel genuinely fortunate to have crossed paths with. He reminds you that the best businesses are still built by good people who care deeply about what they do and about the people they do it for. The creativity, attention to detail, communication, professionalism, and effort from this company are second to none. Nothing feels generic. Nothing feels rushed. Every detail feels intentional. Anthony doesn’t simply execute an idea, he thinks alongside you, challenges you, improves the vision, catches things you would have missed, and somehow finds a way to make the final result better than what you originally imagined. If you’re reading reviews trying to decide whether to work with Fuentes Marketing & Design, stop looking. Call Anthony. Trust him with your vision. There are plenty of companies that can make something look good, but there are very few people who will care about making it mean something. Anthony is one of those people. Five stars doesn’t even come close.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
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Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
- Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
- Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
- Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
- Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
- Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
- Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
| Market research company | Marketing research agency |
|
|
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
- Online survey: $10,000-$30,000+ for 400 completed answers in a single market
- Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
- Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
- Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
- In-depth interviews: $10,000-$20,000 for 10 respondents
- Focus groups: $7,000-$200,000+ per group
- International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
- Respondent incentives, especially for senior decision-makers
- Panel access or proprietary databases
- Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
- Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
- International or multi-language sampling, which can range between $150,000 and over $500,000
- Advanced analytics or modeling
- Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Based on The State of Market Research, these are the top industries that the market research professionals work in:
- Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets
- SaaS and enterprise software companies (19%), validating product-market fit and pricing
- Professional services and consulting firms (10%), refining positioning and service differentiation
- Wholesale, trade, and logistics (9%), analyzing operational and geographic demand
- Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts
- B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation
- Fintech and financial services (4%), evaluating risk, adoption, and customer trust