Free Radicals is a Los Angeles brand studio for clients that refuse to play it safe. We work inside the cultures our clients want to dominate not adjacent to them.
Founded by Chad White, Trent Good, and Damien Fahrenfort, the studio brings two decades of brand-building experience across sports, entertainment, lifestyle, and gaming. We've competed on the World Surf League, helped Netflix and Hulu shape the streaming era, built activations for Red Bull and Nike, and shaped brand systems for Disney, HBO Max, Activision Blizzard, Live Nation, Vans, ESPN, and Illumination.
Our work spans three areas: Intel (research, business intelligence, consumer insights, cultural fluency), Psyops (brand strategy, foundation, architecture, identity, and campaign systems), and Propaganda (visual design, copywriting, video, content production, partnerships, and campaign execution).
What separates us from a traditional agency: there isn't one.
No layers, no juniors, no agency tax. Clients get the full firepower of the founders from start to finish, augmented by a hand-picked execution team built for the specific brief. Engagements typically cost 30 - 40% less than equivalent agency work without compromising quality.
