Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

United States × Software & IT Services ×
  • Outcome-Focused Software Solutions

    OneEKO Technologies is a software development agency building custom solutions for small businesses. We specialize in web applications, mobile apps, and AI integration, helping local businesses like restaurants, gyms, law firms, and retail stores compete with modern technology. Our flagship product KaiScout...

    Top Services:

    • Software Development
    • Digital Services
    • eCommerce Development
    • UI/UX Design
    • SEO
    • Show more
    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • We Are The Comma In Your Story

    After Comma is a boutique PR agency that turns ideas into stories and stories into results. We craft strategic PR that works across media and social platforms, create content that captures attention, and support brands at every stage of growth. Our approach combines creativity, precise strategy, and deep...

    Top Services:

    • Public Relations
    • Branding
    • Advertising
    • Media Buying
    • Digital Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • Accelerate Your Revenue.

    Revnew's outbound lead generation services help businesses shorten sales cycles and increase ROI. Get qualified leads, data, and expert support...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Event Marketing
    • Call Centers
    • Show more
    Location
    Claymont, Delaware
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Reach your Marketing Milestones with Technology Contact Database

    We provide specialized Consultancy and Solutions for Businesses attempting to gain greater popularity in their niches...

    Top Services:

    • Market Research
    • Call Centers
    • Email Marketing
    • Digital Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    500 - 999
  • GTM Systems that scale

    Zaphyre is an Execution Service Partner helping B2B companies scale through content marketing, outbound sales, lead generation, and virtual staffing. We embed execution teams that turn strategy into measurable growth...

    Top Services:

    • BPO
    • Email Marketing
    • Digital Marketing
    • Market Research
    • Content Marketing
    • Show more
    Location
    Fairfax, Virginia
    Number of Employees
    100 - 249
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Be Found. Be Cited. Be Recommended.

    Asteri, a Digital Authority Agency for B2B, niche and premium brands that want to be chosen, not just seen, across Google, AI answers, and decision-makers...

    Top Services:

    • SEO
    • AEO
    • Digital Strategy
    • Content Marketing
    • Market Research
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Providing Industry Leading Contact Center Solutions

    Today, more than ever, the marketing world is an ever-changing sea of ambiguities, meaningless KPI’s and irrelevant clicks, impressions and likes. Alliance prefers a more predictable, systematic and productive method made possible by our ability to fully integrate and provide a turnkey approach to direct...

    Top Services:

    • Market Research
    • BPO
    • Phone Answering Services
    • Call Centers
    • Digital Marketing
    • Show more
    Location
    Hurst, Texas
    Number of Employees
    Under 49
  • Brand Consulting Partners

    Umbel Partners, a premier branding agency, specializes in defining, designing, and activating brands to drive meaningful progress. Its strategic approach, blending experience and creativity, empowers brands to make a lasting impact on society while enhancing perception and creating memorable experiences...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Design Services
    • Print Design
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Largest Global Asian-American Executive Search & HR Consulting Firm in the World

    HRCap, Inc. was founded in 2000 with the vision to connect talented candidates to successful organizations to unlock potentials and create greater value. We operate globally with focus in North America, Europe and APAC areas. With our rich history, seasoned capacities, and press-worthy accomplishments, we are...

    Top Services:

    • Business Consulting
    • HR Outsourcing
    • Market Research
    Location
    Ridgefield Park, New Jersey
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
  • We help established businesses find the best path to growth.

    FuseDemand helps B2B marketing and sales teams audit, optimize, and scale their demand generation engines. By finding and fixing revenue leaks first, we turn demand into a more efficient growth engine...

    Top Services:

    • Digital Marketing
    • CRO
    • Business Consulting
    • Email Marketing
    • PPC
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    1 Project Listed
  • Build smarter systems. Get found online. Scale operations with confidence

    MTI Tech helps businesses improve their digital presence and daily operations through web development, SEO, answer engine optimization, CRM automation, digital marketing, IT consulting, and back-office support...

    Top Services:

    • Web Development
    • Software Development
    • Mobile App Development
    • Graphic Design
    • AEO
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Become What You're Meant To

    Branding agency for marketing clarity. We align what an organization implies with what it intends through strategy, positioning, design, and messaging so marketing amplifies what is already obvious...

    Top Services:

    • Branding
    • Design Services
    • Business Consulting
    • Graphic Design
    • Creative Services
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • User Insights For Business Innovation.

    We are a small consultancy specializing in user research and service design. With over a decade of experience across industries, we transform insights into actionable strategies that drive exceptional user experiences and business success...

    Top Services:

    • UI/UX Design
    • Digital Strategy
    • Market Research
    • Business Consulting
    • Show more
    Location
    Fairfax, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Shaping Identities Across Categories and Audiences

    Ærial Identity embodies the essence of an organization's core values communicated through every touchpoint, interaction, and exchange. Our services encompass brand strategy, positioning, brand voice development, visual identity creation, web design, and go-to-market activation strategies...

    Top Services:

    • Branding
    • Creative Services
    • Market Research
    • Graphic Design
    • Web Design
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • BBH Global

    Award Winner Recipient of a Best Design Award for outstanding work.

    When The World Zigs, Zag

    BBH is a creative agency built on the belief that difference drives success. Founded in London in 1982, we specialize in bold, transformative brand strategies that make businesses more valuable...

    Top Services:

    • Advertising
    • Branding
    • Digital Strategy
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    500 - 999
    Portfolios Count
    4 Projects Listed
  • Stay ahead with reliable research.

    MarketResearch.com is a comprehensive online platform that offers an extensive range of market intelligence products and services...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    Rockville, Maryland
    Number of Employees
    100 - 249
  • Grow your pipeline. We know how. We book appointments.

    VSA is a B2B call center that helps clients generate leads and produce new business; our experienced team takes on what internal sales teams don’t want to do, can’t do well, or don’t have time to do...

    Top Services:

    • Call Centers
    • Market Research
    Location
    Haddon Township, New Jersey
    Number of Employees
    50 - 99
  • Building value since 1987

    ResearchFirst, Inc. offers expert services to telecommunications clients. Our integrated marketing solutions cover everything from consumer needs to emerging industry trends. We provide customized research, consulting, seminars, and training to ensure successful outcomes for our clients. With a track record...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    Woods Cross, Utah
    Number of Employees
    Under 49
  • A Boutique Big 4 Alternative in Strategy & Technology Consulting

    Delivering enterprise-grade strategies with boutique agilityheadquartered in California, serving clients nationwide...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    Livermore, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Clarity That Compounds

    Haus Advisors helps custom software and technical agencies escape referral-only growth. We work with founders to clarify positioning, sharpen their sales narrative, and build predictable pipeline systems rooted in relevance not tactics. The result is shorter sales cycles, better-fit clients, and growth that...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Predict Markets Before They Move

    Alphascope is an AI-powered prediction market intelligence platform that helps traders analyze events, forecast outcomes, and identify market opportunities. The platform combines live odds, AI-generated predictions, news impact analysis, and cross-platform market tracking in a single research workspace...

    Top Services:

    • AI Development
    • Market Research
    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Competitive Intelligence

    Aqute Intelligence is the only competitive intelligence for B2B SaaS, using primary sources to deliver competitor pricing, feature lists and sales pitch intelligence...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Empowering Global Businesses With Premier Language Solutions

    TransPerfect, founded in 1992, is the world's largest provider of language services and related technologies. With headquarters in New York and offices in 104 cities worldwide, TransPerfect offers a wide range of services including translation, localization, multicultural marketing, legal support, e-learning...

    Top Services:

    • Translation Services
    • Transcription Services
    Location
    New York City, New York
    Number of Employees
    1000 & Up
  • "Your Trusted Service Partner, Across the Nation."

    ASK 2 PRO delivers expert virtual assistant services nationwide, helping businesses streamline tasks, boost efficiency, and expand their network. From admin to communication, we handle the details so you can focus on growth and success...

    Top Services:

    • Web Development
    • Digital Marketing
    • AI Development
    • HR Outsourcing
    • Customer Support
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $7/hr
  • Creative UX Design, Tailored for Growth.

    Experience design studio with all development-adept designers – designing with coding restrictions in mind for an accurate final product...

    Top Services:

    • UI/UX Design
    • Product Design
    • Web Design
    • WordPress Website Design
    • Web Development
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Powering Business Intelligence with AI-Driven Data Support

    Data-Entry-India.com is a global Data & AI operations partner. Serving 3,850+ clients across 50+ countries, we specialize in enterprise data operations, AI training data services, digital commerce data support, data research and intelligence services, and document and content-related support...

    Top Services:

    • Big Data Analytics
    • BPO
    • AI Development
    • Managed Services
    • Business Consulting
    • Show more
    Location
    Laguna Beach, California
    Number of Employees
    500 - 999
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000
  • Discovering New Opportunities.

    Bixa provides valuable customer research and audience insights to support your company's crucial business decisions. Contact us to know more!...

    Top Services:

    • Digital Marketing
    • UI/UX Design
    • Market Research
    Location
    Alexandria, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Google Ads For B2B Manufacturers

    Corey Koehler Media helps small manufacturers and B2B businesses turn underperforming marketing into qualified leads and real pipeline growth. Specializing in Google Ads, marketing strategy, and AI-assisted systems built for long sales cycles and technical buyers. No big agency overhead. No junior staff...

    Top Services:

    • Digital Marketing
    • PPC
    • Market Research
    Location
    Minnesota City, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Revenue Execution Partner

    SalesFramer is a revenue execution agency that helps B2B companies turn market interest into qualified sales conversations through outbound execution, inbound lead qualification, and account-based revenue strategies. The agency focuses on bridging the gap between demand generation and closed revenue by...

    Top Services:

    • CRM Consulting
    • Market Research
    • IT Services
    Location
    Niagara Falls, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • Elevate Your Visibility, Amplify Your Success!

    We offer high-performing and cost-effective digital marketing services for small businesses. Our clients are able to grow through a scaled-down suite of the same analytics-based marketing services their bigger competitors rely on for success...

    Top Services:

    • Digital Marketing
    • SEO
    • Content Marketing
    • Email Marketing
    • Market Research
    • Show more
    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Award-winning insights solutions company ...

    With digital-first products and specialized online research services, Borderless Access stands out as a company with proven market and business transformations cutting across industries and domains that connect brands with the voice of customers to create a positive business impact...

    Top Services:

    • Market Research
    Location
    Seattle, Washington
    Number of Employees
    250 - 499
  • We Build The Revenue Operations Engine Behind Your Growth.

    Aspect Marketing is a Gold HubSpot Partner that turns messy data into predictable revenue for B2B companies. We combine RevOps strategy, AI automation, and full-funnel HubSpot implementation to drive clearer funnels, smarter attribution, and more revenue...

    Top Services:

    • CRM Consulting
    • AI Development
    • Digital Marketing
    • Business Consulting
    • Market Research
    • Show more
    Location
    Appleton, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    1 Project Listed
  • We Help Our Clients Scale their B2B Marketing

    True to our name The B2B Marketing Company, our exclusive focus is on B2B marketing. Our extensive portfolio includes collaborations with industry-leading B2B brands such as Adobe, Microsoft, Penske, John Deere, and many others. What sets us apart from conventional agencies is our distinctive approach we...

    Top Services:

    • Content Marketing
    • Advertising
    • Digital Marketing
    • Media Buying
    • Branding
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • We Do Everything Ecommerce® AND WE MEAN EVERYTHING

    We are a full-service eCommerce agency, certified partner with Magento, Shopify, and BigCommerce. We do pretty much everything around eCommerce: solution architecture, web development, design, UX/UI, data migration, custom development (apps/modules), 3rd party integrations (ERP, CRM, PIM...)...

    Top Services:

    • Web Design
    • eCommerce Development
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Chandler, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Paid Ads For B2B Businesses, SaaS and Tech

    Has your B2B SaaS reached product-market-fit and you're looking to scale, raise or exit? Syroscape has a proven track record of scaling software companies. Using paid media, we execute high converting GTM campaigns that reduce CAC and make your business more profitable. All of this, while integrating...

    Top Services:

    • Digital Marketing
    • PPC
    • CRO
    • Market Research
    • Advertising
    • Show more
    Location
    Dover, Delaware
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Manifesting Business Serenity.

    Global collaboration and expansion does not need to be complicated. At Elite Precision Consulting, we help organizations enter and penetrate global markets with both ease, strategy and peace of mind. With nearly 2 decades of international business management experience, we place value on creating synergistic...

    Top Services:

    • Business Consulting
    • BPO
    • Reputation Management
    • Customer Support
    • Market Research
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    250 - 499
    Average Hourly Rate
    $125/hr
  • Data Driven Marketing Solutions

    IBI Data team combines extensive foodservice industry expertise to create a unique marketing services and database company. We have successfully executed over 14,000 go-to-market programs and promotions for some of the top foodservice, retail, bakery, vending and c-store manufacturers to successfully drive...

    Top Services:

    • eCommerce Development
    • Digital Marketing
    • Market Research
    Location
    Brownsdale, Minnesota
    Number of Employees
    100 - 249
  • Unlocking Your Business Potential with Precision Data.

    Collaborate with Database Providers to access accurate and focused data, essential for connecting with potential prospects. Our suite of solutions covers data profiling, verification, and management, ensuring the delivery of clean and comprehensive information crucial for your success in ABM marketing and...

    Top Services:

    • Email Marketing
    • Digital Marketing
    • Market Research
    • Direct Marketing
    • Show more
    Location
    Fremont, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Build A Scalable Outbound System That Runs Itself

    Prospects Hive is a growth-focused outbound marketing agency that helps startups to enterprises scale sales pipelines using AI automation, marketing, and GTM strategies. We create fully automated systems for lead generation, prospect nurturing, and automated outreach...

    Top Services:

    • Email Marketing
    • CRM Consulting
    • Market Research
    • Digital Marketing
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Discover the extraordinary in your brand.

    Brandigo is a global brand research and strategy firm. Our work makes in-house marketing and revenue teams more successful by using primary research with target audiences to more deeply understand what they value most (and least) and what messaging will dramatically increase engagement...

    Top Services:

    • Branding
    • Business Consulting
    • Market Research
    • Logo Design
    • Show more
    Location
    Newburyport, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $50,000 & Up
  • A Team Built Around Care And Clarity.

    SimpliCreative combines brand strategy foundations with technical expertise in WordPress and MarTech integrations to build trust, capture high-intent demand, and track what's actually driving revenue. Established in 2003 in San Diego, California...

    Top Services:

    • Digital Marketing
    • Web Design
    • Web Development
    • WordPress Website Design
    • UI/UX Design
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Success Without the Stress

    A digital and traditional advertising/PR firm with specialty in crisis communications, built on the core values of integrity and gratitude: providing value to clients’ businesses and sincerely appreciating our opportunity to work for great clients...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Market Research
    • Show more
    Location
    Amarillo, Texas
    Number of Employees
    Under 49
  • Growth Meets Innovation Here.

    TCG redefines consulting by blending growth with innovation under the leadership of visionary women. Specializing in marketing, market research, startups, branding, leadership, PR, and talent acquisition, they tailor solutions across industries. Their marketing prowess extends to strategy, social media...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Public Relations
    • Market Research
    • Show more
    Location
    Alameda, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Reliable Acorn provides internet marketing services from Charlotte, NC.

    Your customers are looking for you. Can they find you?...

    Top Services:

    • SEO
    • PPC
    • Email Marketing
    • Digital Marketing
    • Market Research
    • Show more
    Location
    Fort Mill, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing Strategy, Content, and Execution for B2B and Technology Companies

    We help companies nail their messaging and positioning, put scalable marketing strategies in place, produce high-quality content for even the most niche or technical industries, see campaigns through to measurable success...

    Top Services:

    • SEO
    • Digital Marketing
    • Email Marketing
    • Content Marketing
    • Market Research
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Message out, results in.

    We generate leads using our proven 1-Step and 2-Step lead generation methods, providing a consistent flow of new business every month. We customize each campaign to meet the unique needs and marketing budget of your business...

    Top Services:

    • Email Marketing
    • CRO
    • Direct Marketing
    • CRM Consulting
    • Market Research
    • Show more
    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Results-based, digitally-focused.

    BLD Marketing is a one-stop shop for success in the building materials industry. Our digital capabilities, strategic marketing services and specialized implementation resources provide our clients with an unbeatable foundation to grow their business faster than ever before! With BLD's guidance, you can...

    Top Services:

    • SEO
    • Content Marketing
    • Media Buying
    • Digital Marketing
    • Public Relations
    • Show more
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $25,000 - $50,000
  • Generative Design And Creative Communications

    New Fiction is a design-driven brand and product studio that merges timeless visual design with emerging technologies such as generative AI and procedural systems. The company positions itself at the intersection of identity, storytelling, and digital product creation, building scalable brands and experiences...

    Top Services:

    • Branding
    • Creative Services
    • Web Development
    • AI Development
    • Market Research
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Intentional Experiences

    We provide expert UX consulting with 18+ years proven success. Our multi-disciplinary team delivers product strategy, user research, UX design, training and experience testing. We have offices in Toronto, Ottawa, Canada, New York USA and Cambridge, London, UK...

    Top Services:

    • UI/UX Design
    • Digital Services
    • Product Design
    • Staff Augmentation
    • Market Research
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Synoptek, Your Global AWS Consultants

    Synoptek is a leading global systems integrator, AWS consultant firm, and managed IT services provider with over two decades of experience. We partner with clients of all sizes, from mid-market to Fortune 100, offering comprehensive IT outsourcing, management, and consulting services. Our goal is to provide...

    Top Services:

    • Cybersecurity
    • DevOps Consulting
    • Cloud Consulting
    • IT Services
    • Big Data Analytics
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    500 - 999

Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research company Marketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust

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