Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
United States ×
Copacino Fujikado Advertising is a full-service, fiercely independent agency that believes every brand deserves breakthrough work...
Top Services:
- Advertising
- Media Buying
- Market Research
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $275/hr
- Minimal Budget
- $50,000 & Up
Outsourced B2B cold calling for US companies that need booked meetings, not another tool. We build the call list, write the script, run the dialer and put qualified meetings on your calendar. The 30 day pilot is $2,997 and guarantees 2,000 dials and 100 live connects, meaning a real person picked up. If we...
Top Services:
- Call Centers
- BPO
- Direct Marketing
- Market Research
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
In todays competitive world, a winning brand is a game-changer. ColorJar gives brands the edge they need to achieve top performance and become a champion in their category...
Top Services:
- Branding
- Logo Design
- Graphic Design
- Creative Services
- Web Design
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Inflowen is an SEO and Web Design Agency based in Sheridan, Wyoming. Inflowen offers all aspects of SEO and web design services across Yorkshire...
Top Services:
- Web Design
- SEO
- AEO
- eCommerce
- eCommerce Development
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
A branding studio focussed on craft & culturally relevant connection of places and products in hospitality and home...
Top Services:
- Branding
- Design Services
- Graphic Design
- Logo Design
- Creative Services
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $2500/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
InCon, LLC is a dynamic marketing and media agency committed to helping small and medium-sized businesses navigate the complexities of the marketing world. The agency specializes in branding, creative design, market research, and digital marketing solutions. InCon works closely with clients to ensure their...
Top Services:
- Branding
- Social Media Marketing
- Market Research
- Web Development
- Digital Services
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
GLG Studio is a Black-owned creative strategy and communications studio based in Los Angeles and Oakland. We help mission-driven organizations and public-sector partners translate complex work into clear, culturally fluent campaigns that build trust and drive action. We blend stakeholder-informed strategy...
Top Services:
- Branding
- Advertising
- Market Research
- Public Relations
- Content Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Intugo is an Employer of Record and Infrastructure provider that enables companies to establish an extension of their existing operations with dedicated talent from Mexico and recruited to their specific requirements...
Top Services:
- BPO
- Business Consulting
- Market Research
- Call Centers
- HR Outsourcing
- Show more
- Location
- Tucson, Arizona
- Number of Employees
- 1000 & Up
We are a team of young creatives that are focused on causing disruption in the marketing world by telling brand stories the way the consumer sees it. Our job is to understand your unique brand image and create content that portrays that image for your consumers throughout social media...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Email Marketing
- PPC
- Show more
- Location
- Clifton, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Turn Traffic into High-Converting SalesBoost your brand's growth with a simple, proven formula: More Awareness + More Engagement = More Sales.Accelerated Traffic & Revenue: Get tailored digital marketing campaigns designed specifically to attract and convert qualified buyers...
Top Services:
- Social Media Marketing
- Digital Services
- Branding
- Reputation Management
- Digital Strategy
- Show more
- Location
- Milwaukee, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Tomedes is a leading translation company specializing in translation services, interpretation, and localization solutions for businesses and private clients worldwide. As a one-stop shop for language and translation solutions, we offer a wide range of language solutions in over 120+ languages and 950+...
Top Services:
- Translation Services
- Business Consulting
- Transcription Services
- Digital Services
- Branding
- Show more
- Location
- Oregon City, Oregon
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $1/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We at Lonstern want to make marketing and design not only useful for our client but long-lasting as well. By doing extensive research and AI data analysis, we want to find the best solution possible. Since 90% of our team work remotely, we thrive in the digital landscape and bring professional talent from all...
Top Services:
- Digital Services
- Branding
- Web Design
- Graphic Design
- CRO
- Show more
- Location
- Hoboken, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Oxlao Inc provides ERP and business management software designed to help manufacturers, distributors, and growing businesses streamline operations and improve productivity. Our platform combines inventory management, production planning, order management, HR tools, and business reporting into a single...
Top Services:
- Logo Design
- Branding
- Design Services
- Product Design
- Web Design
- Show more
- Location
- Albany, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
PrintDeed is a specialized digital growth partner serving commercial printers, trade printers, print shops and packaging companies across the USA, Canada & Australia. We help printing businesses streamline the operations, improve customers experience and drives sustainable growth. Every solution is tailored...
Top Services:
- Digital Strategy
- Web Development
- eCommerce Development
- AEO
- Digital Services
- Show more
- Location
- Beachwood, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We know why you’re here: you want to get noticed, drive traffic, get hired, make sales. Our job is to help you raise your visibility in ways that are consistent with who you are and that put your story in front of the right people...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Market Research
- Public Relations
- Show more
- Location
- Richmond, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
We are a top-tier custom software and technology company, and we create bespoke end-to-end software solutions...
Top Services:
- UI/UX Design
- Mobile App Development
- Software Development
- Market Research
- Branding
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $50,000 & Up
Lullabot is a company that specializes in strategy, design, and Drupal development, and is renowned for creating award-winning websites for major publishers. Being one of the pioneers in Drupal agencies, Lullabot has earned a reputation for its authentic approach, Drupal innovation leadership, and a portfolio...
Top Services:
- UI/UX Design
- Web Development
- Digital Services
- Market Research
- Digital Strategy
- Show more
- Location
- Providence, Rhode Island
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
At BrandEra, we bring over 40 years of combined experience in advertising, graphic design and public relations to deliver exceptional marketing solutions tailored to your needs. With a passion for surpassing expectations, we dive into the trenches and make a difference in your day-to-day operations...
Top Services:
- Branding
- Digital Services
- Creative Services
- Market Research
- Digital Strategy
- Show more
- Location
- Fort Worth, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Innovation Protocol is a brand strategy and design consultancy that develops insights-driven brand systems and activations to help clients articulate their identity and significance. They offer a wide range of services, including brand research, system development, and creative design, while collaborating...
Top Services:
- Digital Strategy
- Graphic Design
- Branding
- Market Research
- Web Design
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $50,000 & Up
Forcoda is a full-cycle digital product agency that helps startups and enterprises turn ideas into working MVPs and scalable apps. They cover everything from user research and design to development and post-launch support...
Top Services:
- Software Development
- UI/UX Design
- Mobile App Development
- Market Research
- Web Development
- Show more
- Location
- Buffalo, New York
- Number of Employees
- Under 49
Empowering contractors with unparalleled growth through targeted strategies. Specializing in driving exclusive, high-conversion leads through innovative SEO tactics. Let's elevate your business together...
Top Services:
- SEO
- CRO
- Direct Marketing
- Market Research
- Digital Services
- Show more
- Location
- Sunny Isles Beach, Florida
- Number of Employees
- Under 49
Suncoast Pixel is a boutique web design and SEO studio working with businesses across Florida's Gulf Coast. We specialize in custom WordPress builds, technical SEO, and Google Business Profile optimization for local service brands that want a real partner, not a vendor.The studio operates without...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- eCommerce Development
- AEO
- Show more
- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
A digital marketing agency for small businesses, running the six departments most people buy from four different suppliers. Small team, Walnut Creek, and you talk to the person doing the work. Start with a written plan for $300...
Top Services:
- Digital Marketing
- SEO
- Creative Services
- Digital Strategy
- WordPress Website Design
- Show more
- Location
- Walnut Creek, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Offering AgTech, Business, and IT Services. Baker Tilly Canada Cooperative is a member of the global network of Baker Tilly International Limited, the members of which are separate and independent legal entities. Baker Tilly Canada refers to the association of member firms of Baker Tilly Canada Cooperative...
Top Services:
- HR Outsourcing
- Accounting
- Business Consulting
- Market Research
- Cybersecurity
- Show more
- Location
- Honolulu, Hawaii
- Number of Employees
- 1000 & Up
GetNuva connects businesses in the USA with exceptional virtual assistants worldwide. Boost your productivity, drive growth, and embrace diversity with our cost-effective solutions. Lets transform your business together...
Top Services:
- HR Outsourcing
- Content Marketing
- Graphic Design
- Market Research
- BPO
- Show more
- Location
- West Hartford, Connecticut
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Crowe LLP is a global accounting firm offering audit, tax, advisory, and consulting services. With deep industry expertise, we empower businesses to make informed decisions for lasting value. Recognized as a top workplace, we leverage our partnership with Crowe Global to provide comprehensive solutions...
Top Services:
- Accounting
- HR Outsourcing
- Business Consulting
- Market Research
- BPO
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 1000 & Up
audacity is a brand strategy + activation agency that builds powerful brands by sparking emotions because we ensure the human element is central to everything we create. Our integrated brand strategy and activation solutions help our health and science clients become market leaders...
Top Services:
- Advertising
- Social Media Marketing
- Digital Marketing
- Branding
- Market Research
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Your customers are looking for you. Can they find you?...
Top Services:
- SEO
- PPC
- Email Marketing
- Digital Marketing
- Market Research
- Show more
- Location
- Fort Mill, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
Coupled with our leadership and expertise, Burkhart provides hyper-local marketing to some of North America's finest enterprise and franchise brands...
Top Services:
- Digital Marketing
- Branding
- Public Relations
- Market Research
- Creative Services
- Show more
- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
The Gray Dot Company Inc., also known as Gray Dot Co, is a woman-owned SEO, PPC, and AI consulting firm helping brands navigate a fast-changing search landscape. Senior-led, flexible engagements from technical SEO and site migrations to AI audits and digital market intelligence...
Top Services:
- SEO
- Content Marketing
- Digital Marketing
- PPC
- Market Research
- Show more
- Location
- Dover, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
Henning Product Development is an established design, innovation and contract manufacturing company specializing in helping businesses, universities and start-ups navigate the physical product development environment. With over 35 years experience in developing award-winning and commercially successful...
Top Services:
- Creative Services
- Product Design
- Package Design
- Logo Design
- Market Research
- Show more
- Location
- Pasadena, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
Longbotham Strategic Marketing offers services such as websites, trade shows, social media, videos, email marketing, and more, we can make life easier by supporting your in-house team or providing full-service strategy, creative, and implementation...
Top Services:
- SEO
- Web Design
- Public Relations
- Media Buying
- Market Research
- Show more
- Location
- Scranton, Pennsylvania
- Number of Employees
- Under 49
In what has proven to be the best decision of my life, I took the summer of 2012 off to ride my bike across the country to raise money and awareness for affordable housing...
Top Services:
- Web Design
- Mobile App Development
- Branding
- UI/UX Design
- Market Research
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
PRISM Marketing Communications is a comprehensive creative agency that provides a wide range of strategic services, including advertising, digital marketing, branding and public relations...
Top Services:
- Creative Services
- Media Buying
- PPC
- Branding
- Market Research
- Show more
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Our company provides a full spectrum of healthcare digital marketing tools for your business. Make sure you put your company in the right hands with Digital Healthcare Marketing Solutions...
Top Services:
- SEO
- Digital Marketing
- Reputation Management
- Web Design
- Market Research
- Show more
- Location
- New Windsor, New York
- Number of Employees
- Under 49
Aspen HR: Expert PEO Solutions for Dynamic Business Growth. Offering specialized HR services, payroll management, and comprehensive benefits in a white-glove approach, catering to diverse industries including technology and finance. Renowned for personalized client service and a robust national presence...
Top Services:
- Business Consulting
- HR Outsourcing
- Accounting
- BPO
- Market Research
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Scotch Game was established to offer restaurant leaders swift access to proven growth expertise, tailored to their needs in an on-demand format. Leveraging extensive experience in driving revenue and middle-of-the-P&L growth, Scotch Game is poised to deliver the impactful results sought by restaurant leaders...
Top Services:
- Branding
- Product Design
- Advertising
- Business Consulting
- Market Research
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Cartology is a service agency that helps brands to win on Amazon by launching onto the marketplace or turning around underperforming sales, subpar ad results and poor conversion rates...
Top Services:
- Branding
- PPC
- SEO
- Advertising
- Market Research
- Show more
- Location
- Cincinnati, Ohio
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We help companies nail their messaging and positioning, put scalable marketing strategies in place, produce high-quality content for even the most niche or technical industries, see campaigns through to measurable success...
Top Services:
- SEO
- Digital Marketing
- Email Marketing
- Content Marketing
- Market Research
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Boathouse is a performance marketing agency dedicated to improving marketing impact through data, creativity, and cutting-edge technology. Guided by a team-focused ethos, Boathouse combines strategic rigor with innovative solutions to deliver results that drive client success. Committed to diversity and...
Top Services:
- Advertising
- Content Marketing
- Social Media Marketing
- Media Buying
- Market Research
- Show more
- Location
- Waltham, Massachusetts
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $50,000 & Up
Southport Marketing is a Camarillo-based experiential marketing agency that creates memorable, high-impact brand activations, live events, sponsorships, and consumer experiences that connect audiences with brands nationwide. Their full-service approach blends strategic creativity with seamless execution to...
Top Services:
- Advertising
- Event Marketing
- Branding
- Business Consulting
- Market Research
- Show more
- Location
- Camarillo, California
- Number of Employees
- Under 49
dotLinkers is an international IT recruitment and staffing agency headquartered in Kraków, Poland, specializing in building R&D centers, tech hubs, and high-performing engineering teams for global companies. The firm focuses on IT recruitment, tech staffing, and flexible recruitment process outsourcing (RPO)...
Top Services:
- Staff Augmentation
- IT Services
- IT Compliance Solution
- Business Consulting
- Market Research
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Righteous Creative is a lean, creative-technology agency that combines brand strategy, product engineering, marketing, and AI automation into a unified execution model for modern businesses. Operating from Atlanta and St. Louis, the company positions itself as an agile, overhead-free partner built for the...
Top Services:
- Web Design
- Web Development
- Product Design
- AI Development
- Market Research
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Full service Marketing Agency with +25 years of experience specializing in Market Research and Public Opinion...
Top Services:
- Social Media Marketing
- Advertising
- Digital Marketing
- Content Marketing
- Market Research
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
shark&minnow is a business & marketing consultancy that makes the complex simple. Core offerings include: research & insights, strategic planning, design & marketing communications...
Top Services:
- Branding
- Public Relations
- Digital Marketing
- UI/UX Design
- Market Research
- Show more
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
BDO is a trusted adviser to clients seeking project management, audit, tax, and business consulting services. As one of the worlds leading audit and accounting organisations, we have clients of all types and sizes from large corporate organisations to private businesses, entrepreneurs and individuals across...
Top Services:
- Business Consulting
- Accounting
- BPO
- HR Outsourcing
- Market Research
- Show more
- Location
- Honolulu, Hawaii
- Number of Employees
- Under 49
Webdesigns.net is a full service internet program development company. We stay agile with our On-Demand, team based approach. This enables us to bring together the right resources for our clients needs. The system allows us to work with projects from small business web sites to full enterprise applications...
Top Services:
- Digital Strategy
- Web Design
- eCommerce Development
- Business Consulting
- Market Research
- Show more
- Location
- Vienna, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $220/hr
- Minimal Budget
- $1,000 - $10,000
Wellmarkit serves as a dedicated marketing and web design team exclusively tailored for Health & Wellness business owners aspiring to establish a compelling online presence and become the foremost practice in their respective areas. Our focus lies in providing strategic solutions to elevate the visibility and...
Top Services:
- WordPress Website Design
- Digital Marketing
- SEO
- Business Consulting
- Market Research
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
We generate leads using our proven 1-Step and 2-Step lead generation methods, providing a consistent flow of new business every month. We customize each campaign to meet the unique needs and marketing budget of your business...
Top Services:
- Email Marketing
- CRO
- Direct Marketing
- CRM Consulting
- Market Research
- Show more
- Location
- Wilmington, Delaware
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
We offer full branding, marketing campaigns & product launch services...
Top Services:
- Branding
- UI/UX Design
- Graphic Design
- Web Design
- Market Research
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Market Research Companies by City
Market Research Companies by State
Market Research Specializations in the US
Why companies trust DesignRush
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Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
- Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
- Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
- Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
- Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
- Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
- Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
| Market research company | Marketing research agency |
|
|
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
- Online survey: $10,000-$30,000+ for 400 completed answers in a single market
- Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
- Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
- Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
- In-depth interviews: $10,000-$20,000 for 10 respondents
- Focus groups: $7,000-$200,000+ per group
- International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
- Respondent incentives, especially for senior decision-makers
- Panel access or proprietary databases
- Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
- Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
- International or multi-language sampling, which can range between $150,000 and over $500,000
- Advanced analytics or modeling
- Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Based on The State of Market Research, these are the top industries that the market research professionals work in:
- Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets
- SaaS and enterprise software companies (19%), validating product-market fit and pricing
- Professional services and consulting firms (10%), refining positioning and service differentiation
- Wholesale, trade, and logistics (9%), analyzing operational and geographic demand
- Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts
- B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation
- Fintech and financial services (4%), evaluating risk, adoption, and customer trust