Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
Discover the Best Market Research Services in the USA
531 Companies - Rankings updated: April 01, 2026
All featured market research companies are reviewed for proven research capability and authentic client feedback to help businesses find reliable partners. Some listings may be sponsored.
United States ×
Independent, Full-Service Creative & Media Agency
At Cutwater, we hone and sharpen a brand into something more distinctive so it has a better chance of cutting through, being heard, and standing apart. Because we believe that distinctive brands are the ones more people care about. And because we know distinctive brands are the ones that drive growth and [... view Cutwater profile ]- Location
- San Francisco, California
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
From Pre-Sale to ScaleYour Journey to Peak Performance Starts Here.
Rainfactory is a top-of-the line digital agency specializing in taking growth stage startups and crowdfunding campaigns to the next level. From customer acquisition for Ecommerce, Amazon, SAAS and lead generation – Rainfactory's services are designed to drive effective go-to market strategies that result in [... view Rainfactory profile ]- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
No: 1 Name in Healthcare, Biotech & Software Marketing
Clarity Quest Marketing offers a comprehensive suite of marketing services to power the success of companies in healthcare, biotechnology, medical device and technology industries. With our specialized expertise spanning from strategic planning and content creation to public relations campaigns and market [... view Clarity Quest Marketing profile ]- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
Your Programmatic Media Partner
Team Media specializes in aiding various media companies in executing programmatic media campaigns through a contractor or freelance model. Our approach offers unparalleled flexibility with no campaign minimums or contracts, providing access to over 5 demand-side platforms without any licensing fees. By [... view Team Media profile ]- Location
- Plymouth, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
Making Creativity a Science: Helping Innovators Build Trusted Brands.
The Borenstein Group is the Go-To strategic digital marketing agency based in Washington, DC, specializing in branding, web design, digital strategy, public relations, and content marketing. With over 30 years of experience, the agency serves clients in technology, professional services, government [... view The Borenstein Group, Inc. profile ]- Location
- McLean, Virginia
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
At Dotmirror LTD, we're not just an SEO agency; we're your digital growth partners.
DotMirror is a top SEO company, offering a variety of web development and SEO services. Our expertise includes Keyword Research, SEO Backlinking, SEO Audits, Full SEO Solutions, Monthly SEO plans, and Local SEO services. Our skilled SEO experts and developers are dedicated to delivering exceptional results. [... view Dot Mirror profile ]- Location
- Bronxville, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Websites So Good, Your Competitors Will Cry.
Yeshaya.dev is a NYC-based boutique agency specializing in custom coded, hand-made websites. Founder Yeshaya Shapiro has over 5 years experience in web development and is a perfectionist in his craft. We also do SEO work, re-designs, marketing, and luxury-focused development. [... view Yeshaya.dev profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Proven SEO strategies that drive rankings, traffic, and measurable business growth.
Ultra SEO Solutions is a results-driven SEO agency with over 16+ years of experience helping businesses rank higher, attract quality traffic, and scale online. From startups to enterprise-level brands, we deliver tailored campaigns that focus on real results, not empty promises. [... view Ultra SEO Solutions profile ]- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
Orient, Orchestrate, Optimize
Ozone Media Group is a Nashville-based creative agency that excels in storytelling, video production, and creative strategy. Some of our notable clients include Hasbro, Walmart, CMAs, and Dan Post Boots. We primarily engage with people who are having a problem marketing themselves online through authentic [... view Ozone profile ]- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Where Ideas Drive Impact
CCF is a creative agency specializing in branding and advertising, helping businesses craft compelling narratives that resonate with their audience. Through innovative strategy and design, the agency delivers impactful campaigns that elevate brand identity and drive growth. [... view Clarity Coverdale Fury profile ]- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Mangos, a division of AB&C, is a Philadelphia-based creative agency helping brands participate, boldly, in the world. [... view Mangos profile ]
- Location
- Philadelphia, Pennsylvania
- Number of Employees
- Under 49
- PACO Collective is a full-service, cross-cultural, marketing agency specializing in providing a range of services targeting the emerging cross-cultural consumers. We help brands embrace the changing dynamics of American life and we are invested in creating meaningful connections with consumers through our [... view PACO Collective profile ]
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
Build. Brand. Grow.
Since 2005, Quantum Identity Group has helped hundreds of organizations — large and small — develop effective strategies for business success. [... view Quantum Identity Group profile ]- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
Our business is generating your business quality online leads since 2013.
IML Company takes pride in providing top-notch services at affordable prices. We specialize in web design, custom development, search engine marketing, search engine optimization, and content creation. Contact us for a free quote today. [... view IML Company profile ]- Location
- Mandeville, Louisiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Creativity Meets Strategy. Brands Built to Last.
Savy provides strategy, design, branding, marketing, advertising, development, and technology services to innovative brands around the world. [... view Savy Agency profile ]- Location
- Bend, Oregon
- Number of Employees
- Under 49
Captivating Brands. Elevating Potential.
Culture Pilot opened its doors in 2003 with the idea that culture is deeply intertwined with successful brands. Today, we continue threading these relationships to launch and strengthen brands within the premium market segment from the frontlines of tech and AI. [... view Culture Pilot profile ]- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
Complexity Is No Match For Creativity.
Your business can't afford to wait for results. You need a marketing partner with the chops and moxie to chase them down. We're ready when you are. We illuminate the solution your competition never saw coming. As your partner, we have robust and adaptable paths to success with well-grounded, ready-to-grow [... view Creative Media Development, Inc. profile ]- Location
- Portland, Oregon
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Bridging the gap in trends and technology
Pioneering digital marketing solutions with a focus on SEO/AEO to boost visibility and drive growth. [... view Digital Frontier Company LLC profile ]- Location
- Collierville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
Your Security Partner.
If you think about SOC2, ISO27001, ISO 42001, GDPR, HIPAA, HITRUST Services, Securis360 For you! We weave a web of protection so strong, even the most cunning spider wouldn't dare to tangle. [... see all Securis360 reviews ]- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
We Fuel Customer Strategy And Drive Engagement For Leading Brands
Material fuels customer strategy and drives engagement for leading brands. We are redefining human centricity for businesses to speed engagement and drive growth for the worlds most recognizable brands and innovative companies. [... view Material profile ]- Location
- New York City, New York
- Number of Employees
- 250 - 499
Creative Innovation Meets Global Strategy
Pier2 Marketing is a full-service marketing and branding firm headquartered in San Francisco, with offices in Houston, Seattle, New York, Amsterdam, Mexico City, and Lviv. The agency delivers 360° marketingfrom strategy and market research to creative design, digital execution, and international campaign [... view Pier2 Marketing profile ]- Location
- San Francisco, California
- Number of Employees
- 50 - 99
Dare to Go Big.
Where do you want your brand to take you? vitalink is a small band of marketers who dare to go big...and help you soar. We make sure your brand and messaging are just right, then combine new tools with the tried and true to deliver results. We work with universities, government agencies, non-profits, member [... view Vitalink profile ]- Location
- Raleigh , North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
Empowering Growth Through Digital Excellence.
Marketing Maven is a dynamic digital marketing agency with a team of integrated specialists who develop customized campaigns. The agency meets diverse client needs through tailored strategies and innovative marketing solutions. Marketing Maven thrives on adapting to the evolving digital landscape, fostering [... view Marketing Maven profile ]- Location
- Camarillo, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Marketing Amplified
At Amplimark, clients come first. We work hard to understand your business, your goals, and your challenges. [... view Amplimark profile ]- Location
- Des Moines, Iowa
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
YOUR TRUSTED PARTNER FOR DIGITAL MARKETING
WSI is a full service Marketing company in Phoenix, AZ. We are experts in Web Design and Development, SEO, PPC, Social Media, Market Automation & Data Analytics services. Call us now to get your free website audit report and get ahead of your competition. [... view WSI-Optimized Web Solutions profile ]- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Deliving Excellent Marketing
Founded in 2017, Proecho Solutions is a marketing agency and technology company based in Asheville, NC. We work with small-to-medium-sized businesses by offering customized marketing solutions to help achieve the results they want. Our clients enjoy predictable revenue, save time & money, have access to [... view Proecho Solutions profile ]- Location
- Asheville, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Top Quality Connections
Murray Hill National provides customized recruiting and research solutions, connecting clients with top-quality participants worldwide. Its innovative approach and comprehensive panel ensure efficient project execution and client satisfaction. With pioneering services like video support and podcast [... view Murray Hill National profile ]- Location
- Dallas, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $30/hr
- Minimal Budget
- $50,000 & Up
Driven by strong creative, rooted in technology.
24 East Media is a cutting-edge marketing agency dedicated to empowering brands and entrepreneurs worldwide to thrive in the digital realm through the strategic cultivation of credibility and influence. With a mission to help clients soar to new heights, the agency employs a comprehensive approach t [... view 24 East Media profile ]- Location
- Jersey City, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
We help build strong brands.
We are a team of creative visual designers, innovative thinkers and problem solvers at B Creative Group. Operating at the intersection of creative expression and business strategy BCG is a place where market research and consumer insights guide creativity to deliver results. [... view B Creative Group profile ]- Location
- Baltimore, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
The alternative to the agency status quo.
NP Digital is a San Diego based global digital marketing agency founded in 2017 by Neil Patel and Mike Kamo. The agency delivers full-funnel performance marketing and creative services panning SEO, paid search and social, content marketing, digital PR, analytics, and technology with a remote-first model [... view NP Digital profile ]- Location
- Las Vegas, Nevada
- Number of Employees
- 500 - 999
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $50,000 & Up
Passionately Strengthening Brands To Stand Out
At Minor Change Studio, we specialize in brand transformation. There are no shortcutsour dedication lies in crafting unique brand identities. From strategic planning to meticulous development, we are fully committed to elevating brands to their fullest potential. [... view Minor Change profile ]- Location
- Vacaville, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Creative Marketing Empowering Everyday Business
Transform your brand's story-telling power with our unique fusion of cutting-edge design and marketing acumen. We exceed cost expectations without sacrificing quality, empowering businesses of all sizes. From nimble startups to corporate giants, we craft bespoke solutions that resonate with your audience. [... view Flywheel IMC profile ]- Location
- Memphis, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
Integrated Marketing Communications. Data-Driven Solutions.
Effective Marketing leads the way in innovative B2B and B2C paid media strategies, delivering measurable results through data-driven program development, management, and analysis. With a focus on accountability and innovation, the agency creates integrated marketing communications that drive business impact [... view Effective Marketing profile ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $25,000 - $50,000
Digital Strategies That Deliver
KSI Digital Marketing specializes in crafting bespoke digital strategies to enhance the client's online visibility. Focused on understanding clients' unique objectives, the agency delivers personalized solutions that yield measurable outcomes. From elevating social media engagement to optimizing website [... view KSI Digital Marketing profile ]- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Designing Wellness Brands With Purpose.
Pivot Design is an independent, woman-owned branding agency known for its fearless approach to challenging conventional norms. With a dedicated team of over 75 employees, it strikes the perfect balance between size and cohesion, enabling seamless collaboration on complex projects. Focused on the wellness [... view Pivot Design profile ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Marketing gets a bad rapand deservedly so.
Were marketing experts with the knowledge and skills to make an impact for every company, brand, and organization who partners with us. [... view Root & Leaf profile ]- Location
- Seattle, Washington
- Number of Employees
- Under 49
Marketing. Results. Guaranteed.
ROI-focused sales, marketing and communications strategists with a reputation for dogged determination and a straight-shooting approach. [... view RedRover Sales & Marketing Strategy profile ]- Location
- Memphis, Tennessee
- Number of Employees
- 50 - 99
Branding for Climate Tech Companies
Rakas is a branding and marketing agency that helps climate tech companies expedite the adoption of their solutions, facilitating rapid revenue growth. With strategic insights and data-backed approaches, Rakas empowers businesses to navigate marketing challenges and capitalize on emerging opportunities [... view Rakas profile ]- Location
- Oklahoma City, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $50,000 & Up
Unveiling Market Dynamics
TechSci Research is a leading market research firm that provides comprehensive insights and analysis for consumer-centric companies. Through meticulous research methodologies and advanced analytics, the firm helps businesses explore possibilities, identify opportunities, and make informed decisions to drive [... view TechSci Research profile ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Relevant & Actionable Market Insights
Lux Insights is a market research firm offering insights that empower organizations to navigate complex business challenges. Through robust primary research methodologies, Lux crafts tailored solutions deeply rooted in understanding client-specific needs and industry dynamics. The firm provides relevant and [... view Lux Insights profile ]- Location
- Bellevue, Washington
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Driving B2B Success With Expert Research
Isurus Market Research & Consulting delivers research-based insights that empower companies to excel in complex business-to-business (B2B) markets. With decades of experience and a deep understanding of sectors like technology, healthcare, financial services, education, and manufacturing, the firm helps [... view Isurus Market Research And Consulting profile ]- Location
- Lawrence, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $25,000 - $50,000
Redefining Marketing for Boomers
Age of Majority is a marketing consultancy and market research firm specializing in uncovering needs to make products and services more desirable. Leveraging extensive experience and proprietary tools like Revolution55, the firm identifies high-level opportunities and validates specific solutions for mature [... view Age Of Majority profile ]- Location
- Gloucester, Massachusetts
- Number of Employees
- Under 49
Actionable Healthcare Insights
KOLgroups is a market research firm that caters to the healthcare sector, offering physician recruitment, in-depth interviews, and quantitative surveys. The firm provides high-quality, relevant feedback from trusted respondents, ensuring reliable data and insights for successful product development. With a [... view KOLgroups profile ]- Location
- Cambridge, Massachusetts
- Number of Employees
- Under 49
Accelerating Growth Through Innovation
Stonehill is a market research firm specializing in strategy, design thinking, and forecasting to help clients understand market environments and analyze customer needs. Its comprehensive approach integrates strategic planning, operational optimization, and technology-driven insights to create long-term [... view Stonehill profile ]- Location
- Tampa, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Insightful Data. Informed Decisions.
Xcellent Insights is a market research firm committed to providing businesses with accurate, timely, and actionable market intelligence. Using advanced tools and methodologies, Xcellent Insights helps clients understand consumer preferences and market trends, enabling them to make informed decisions and [... view Xcellent Insights profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
Transforming Your Market Research Strategies
Researchscape International is a market research agency dedicated to helping content marketers, publicists, and business leaders gain credible data to inform their decisions. The agency's consultants craft targeted questionnaires, gather data, and provide detailed reports. Researchscape International helps [... view Researchscape International profile ]- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Strategic Research for Informed Decisions
Certus Insights blends traditional rigor with cutting-edge approaches to deliver actionable market research solutions. Leveraging quantitative and qualitative methods, the agency provides comprehensive insights through surveys, focus groups, and media analytics. Its mission is to empower organizations with [... view Certus Insights profile ]- Location
- Arlington, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Insightful Strategies & Research for Business Success
Tersus Strategy is a global leader in management consulting and market research, dedicated to providing comprehensive market intelligence and consulting services across various industries. Its tailored solutions empower businesses, governmental organizations, and non-profits to navigate complex business [... view Tersus Strategy profile ]- Location
- Milwaukee, Wisconsin
- Number of Employees
- 100 - 249
- Minimal Budget
- $1,000 - $10,000
Unparalleled Insights, Exceptional Results
Q-Insights pioneers in market research, tackling projects others deem impossible. With over 40 years of experience and a focus on low-incidence recruiting, the firm excels in qualitative and multicultural research, delivering innovative solutions tailored to client needs. Q-Insights' state-of-the-art [... view Q-Insights profile ]- Location
- Los Angeles, California
- Number of Employees
- 100 - 249
Accuracy. Value. Success.
Thinkpiece is a pioneering qualitative market research firm that transcends traditional methodologies. Comprising professionals from diverse backgrounds such as software engineering, healthcare, finance, and advertising, Thinkpiece delivers profound insights that shape robust business strategies. Its unique [... view Thinkpiece profile ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $1,000 - $10,000
Market Research Companies by State
- Alabama
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Missouri
- Nevada
- New Jersey
- New York
- North Carolina
- Ohio
- Oregon
- Pennsylvania
- South Carolina
- Tennessee
- Texas
- Utah
- Virginia
- Washington
- Washington DC
- Wisconsin
- Wyoming
Market Research Specializations in the US
Hiring Guide: How to Choose The Best Market Research Agency in the US
How do I choose the best company in the USA for my business?
To choose the best market research company for your business, consider these steps:
- Clarify objective
Identify the business decision the research needs to support. Also, specify your target markets, required sample size, success metrics, timeline, and budget. - Search for experienced firms
Focus on firms with proven expertise in your industry, market, and research methodology by looking at their case studies, list of services, and platforms. - Check its background
Examine the firm’s client reviews, testimonies, awards, recognitions, and certifications to confirm its credibility and reliability. - Request for a proposal
Send a detailed project brief to your top candidates, so they can provide a proposal that matches your requirements and business goals. - Meet the team
Schedule an introductory interview with the market research firm to learn more about its approach, methodology, and team culture. - Make your selection
Select a firm that can execute your project, align with your values, and strategically interpret the market data into insightful recommendations.
Need help finding the right partner? Visit our Marketplace and submit your project requirements. We’ll match you with top firms for free!
What should I prepare before contacting US B2B market research companies for the first time?
Before reaching out to a market research agency, prepare a concise brief that outlines your business objective and how the research will inform decision-making.
Agencies design better studies when the decision context is defined upfront.
Key inputs to prepare include:
- Target audience and buyer roles
- Markets or geographies in scope
- Internal assumptions or hypotheses
- Budget range and timing constraints
- Planned use of findings (strategy, investment, product, marketing)
McKinsey notes that poorly scoped research projects are significantly more likely to exceed budgets or deliver unusable insights.
Preparation helps agencies recommend the right methodology rather than defaulting to standard templates.
What questions should I ask before hiring a firm?
Ask these questions before hiring one of these companies for your project:
Relevant Background
- Can you share case studies similar to our project’s scope and complexity?
- What experience do you have in our industry and target markets?
- What research methodologies, techniques, and platforms do you specialize in?
Services and Processes
- What is your market research process—from strategy and design to data collection and analysis?
- How do you ensure data quality and accuracy?
- What is your approach to data cleaning, organization, and analysis?
- Can you conduct global or multinational research? If so, what’s your approach?
Related to Your Project
- What data type, research methodology, and sample size do you recommend for my project, and why?
- What kind of reporting and deliverables should we expect?
- Who owns the data and research outputs, and will we receive the raw data?
- How do you ensure the process is secure and compliant with relevant industry and regional regulations?
How long does a typical B2B market research project take?
A B2B market research project can take anywhere between 4 weeks and over 6 months, depending on project scope and objectives, methodology, techniques, target audience, and sample size.
Here’s an estimated B2B market research project timeline:
| Phase | Timeline | Task |
| Planning and design | 1-2 weeks |
|
| Preparation and recruitment | 2-4 weeks |
Note: This can overlap with planning and design. |
| Fieldwork | 2-5 weeks |
|
| Data analysis and reporting | 2 weeks |
|
How do I know whether a market research firm delivers real value?
You can tell a market research firm delivers real value if it provides accurate, consistent, and clear findings that effectively support business decision-making.
In fact, the state of Market Research found that 86% of businesses experience a return on investment of more than 4x from market research initiatives.
Moreover, organizations that conduct market research are:
- 15%-16% more likely to enter a new or adjacent market
- 13% more likely to increase customer retention
- 10% more likely to boost sales
- 4% more likely to launch a new product or service
Here are some of the most common key performance indicators for market research projects:
- Brand-focused KPIs
- Brand recall
- Brand perception
- Net promoter score (NPS)
- Customer-focused KPIs
- Customer retention rate
- Customer satisfaction score (CSAT)
- Cost per acquisition
- Product-focused KPIs
- Willingness to pay
- Post-purchase satisfaction
- Market-focused KPIs
- Market demand
- Total addressable market
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding market research companies in the United States. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
- Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
- Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
- Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
- Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
- Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
- Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
| Market research company | Marketing research agency |
|
|
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
- Online survey: $10,000-$30,000+ for 400 completed answers in a single market
- Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
- Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
- Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
- In-depth interviews: $10,000-$20,000 for 10 respondents
- Focus groups: $7,000-$200,000+ per group
- International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
- Respondent incentives, especially for senior decision-makers
- Panel access or proprietary databases
- Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
- Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
- International or multi-language sampling, which can range between $150,000 and over $500,000
- Advanced analytics or modeling
- Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Based on The State of Market Research, these are the top industries that the market research professionals work in:
- Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets
- SaaS and enterprise software companies (19%), validating product-market fit and pricing
- Professional services and consulting firms (10%), refining positioning and service differentiation
- Wholesale, trade, and logistics (9%), analyzing operational and geographic demand
- Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts
- B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation
- Fintech and financial services (4%), evaluating risk, adoption, and customer trust
About The Author and Expert Reviewer
Bojana Trajcheva is a seasoned content editor and innovation researcher with extensive experience in the tech and marketing industries. Formerly Editor-in-Chief at Studentsko Eho, she developed a strong foundation in content creation and editorial leadership. Bojana further honed her skills in senior innovation research roles and now brings this combined expertise to her work as an editor at DesignRush.
Lana Bečiragić is a seasoned marketing and operations leader with over a decade of experience spanning nonprofit and corporate sectors. Her diverse background includes impactful roles at the Red Cross, Philip Morris, and the Erasmus Student Network. As the Director of Operations at DesignRush, she excels in strengthening agency relationships, spearheading data-driven outreach, and optimizing operational workflows. In her tenure leading the Agency Directory, she achieved 200% of projected growth within six months, setting a new standard for team performance.
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