The best market research firms don't always surface on a Google search. DesignRush curates and vets top agencies so you can shortlist with confidence. Browse our directory to find your match.
List of the Best Market Research Firms
19 Companies-Rankings updated: September 05, 2026
DesignRush evaluates each agency using expert assessment and client feedback to inform your choices. Some featured agencies have paid placements.
VerifiedVerified by the DesignRush team for authenticity and credibility.
Beautiful Websites. Measurable Results.
Trajectory builds beautiful, fast, results-driven websites. A lean team of deeply experienced specialists handles every project, from strategy through launch and beyond. 20 years. 200+ projects. Never missed a deadline...
Top Services:
Web Design
Web Development
SEO
Content Marketing
Digital Marketing
Show more
Location
Atlanta, Georgia
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Portfolios Count
23 Projects Listed
Trajectory Web Design Services
Web Design
Web Development
SEO
Content Marketing
Digital Marketing
PPC
CRO
Market Research
Digital Strategy
UI/UX Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
City of Atlanta
Ronald McDonald House Charities
BTWN Exhibits
Helicopter Express
Accord Ventilation
Agency672
Lannan Foundation
North Georgia Concrete
Biochromex
MLW Surfaces
Data sourced from the agency's DesignRush profile
Trajectory Web Design Reviews & Testimonials
Don DeStefano
VP Business Development at CMP Advanced Mechanical Solutions
5.0★
Web Development Review from Don DeStefano
Working with Josh and the Trajectory team on the new CMP Advanced Mechanical Solutions website was an incredible experience!
From the start, Josh took the time to truly understand our vision and brought it to life in a way that exceeded our expectations. His expertise, patience, and dedication made the entire process seamless. He provided outstanding support throughout the project and continues to do so even after its completion. His commitment to ensuring everything runs smoothly is truly appreciated.
If you're looking for a talented and reliable web developer, Josh is the one to contact. Highly recommend!
Guðrún Liv Arden
Business Development Marketing Manager at Five Star Awnings
5.0★
Web Design Review from Guðrún Liv Arden
Josh and the team at Trajectory made this process so smooth and led me through each step with clarity and confidence. The project timeline was incredibly organized, and no deadline was ever missed.
Trajectory ensures that our site will always be maintained, and we can call anytime for assistance. They also gave us great information on how to make any changes independently, if we so desire.
Whether you know exactly what you want or would like a bit of guidance through the process, Trajectory is the way to go. Josh was always incredibly helpful, professional, and a pleasure to work with. I give 5 stars all around, a fantastic value for the product we received! Couldn't be happier!
Jack Yeh
Partner at BTWN EXHIBITS
5.0★
Web Design Review from Jack Yeh
We've been collaborating with Josh and his team at Trajectory Web Design since 2017 for our website development and rebranding needs. Josh has consistently demonstrated professionalism and is exceptionally quick to respond to our queries. Our partnership remains strong as we continue to engage with them for ongoing site maintenance and enhancements.
Reviews verified by DesignRush and sourced from the agency's profile
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Understand your customers. Design & build better technology.
We're a digital experience agency with a fierce commitment to keeping people at the center of our work...
Top Services:
UI/UX Design
Product Design
Digital Services
Digital Strategy
Business Consulting
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Location
Chicago, Illinois
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
Highland Services
UI/UX Design
Product Design
Digital Services
Digital Strategy
Business Consulting
Web Design
Market Research
AI Development
Software Development
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Thrivent Financial
Morton Arboretum
Make-A-Wish Foundation
Goodwill Industries
McGraw-Hill
RefugeeOne
Creative Group
Dow Chemical
Savvas
Harvard University
Data sourced from the agency's DesignRush profile
Highland Reviews & Testimonials
Audrey Thomas
Product Manager at Supplier.io
5.0★
UI/UX Design Review from Audrey Thomas
Highland is a great partner. The sought to deeply understand our product, customers, and pain points and built a number of forward looking opportunities for us in addition to the tight scope of our project. Proactive, thoughtful, responsive, and flexible. We are a small team and found lots of value in working with Highland to get our UX refresh project up and running.
✨ Liz Pisney ✨
Vice President, Member Experience at ISACA
4.8★
UI/UX Design Review from ✨ Liz Pisney ✨
We recently partnered with Highland on research and prototypes for a new information architecture on a volunteer resources site for our Chapter leaders.
Having over 3000 volunteers around the globe can introduce a lot of nuance and complexity to research and design processes. The team at Highland handled it all skillfully - focusing on how to deliver the most clarity and usability to our audience.
10 out of 10, I would recommend working with the Highland team!
Lee Wiensch, CAE, CFRE
Executive Director at Thoracic Surgery Foundation
5.0★
Webflow Review from Lee Wiensch, CAE, CFRE
We had a great experience working with the team at Highland to develop a new website for the Thoracic Surgery Foundation, a charitable organization aimed at advancing heart and lung health for all. Highland worked with us to re-imagine a dated website with limited functionality, and developed a a gorgeous new site that beautifully reflects the vitality of the organization. We anticipate that our award applicants, donors, surgeons and grateful patients will be able to easily navigate the new site and have a much-improved user experience.
Jeff Blanchard and his team were exceptionally good listeners, and worked hard to create solutions for our complicated awards program. They provided good training to our team throughout the process so that we have been able to keep things updated and easily make changes now that the site has launched. I am grateful for their patience and very quick turnaround as we juggled a new strategic plan and new branding, all at the time of the website creation.
I have been continually impressed with the expertise and the innovation that Highland brings to a project like ours. It was a pleasure to launch this site -- on time and on budget -- with their excellent work and support.
Reviews verified by DesignRush and sourced from the agency's profile
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Your Vision, Our Foundation. You Build It. We Sell It.
At Nomadigo, we offer commercial video production and events services across diverse sectors with 300+ projects. We offer flexible pricing, making us startup-friendly. Our full-service approach covers everything from concept to post-production...
Top Services:
Video Production
Event Marketing
Video Marketing
Digital Strategy
Branding
Show more
Location
Herzliya, Israel
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Portfolios Count
30 Projects Listed
Nomadigo Services
Video Production
Event Marketing
Video Marketing
Digital Strategy
Branding
Creative Services
Business Consulting
Market Research
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Cognitiv
Qure
Province of Nord Brbant
Can-Am
Nexa3D
People & Copmuters
Switzerland Global Enterprise
Bringg
Techniplas
GT Law
Data sourced from the agency's DesignRush profile
Nomadigo Reviews & Testimonials
Ayelet Halamish
CEO at Flintstone s.r.o
5.0★
Video Production Review from Ayelet Halamish
This is where their expertise really shined. They knew how to guide interviews to get authentic, compelling sound bites not stiff, scripted responses. The final edits felt personal, credible, and persuasive.
Beyond the creative execution, the entire process was seamless. The team was strategic, detail-oriented, and fast, delivering content that exceeded expectations while staying on schedule. If you're looking for a video partner that thinks like a marketer and produces like a top-tier creative agency, Nomadigo is the team you want on your side.
Privata
Review from Google
5.0★
Privata's Review Sourced from Google
When I launched my luxury brand, I needed more than just a production company; I needed a creative partner who could translate elegance and form into pure visual poetry. Nomadigo delivered beyond expectation.
From the sheen of silk, satin and velour every shot was a perfect shot. They understood that my designs weren’t just meant to be seen—they were meant to be felt.
Beyond the visuals, their direction was impeccable. They didn’t just film; they sculpted each moment—guiding the models with precision to ensure that every movement, every pose, amplified the grace and structure of each piece. The result? A campaign that radiates the essence of luxury, where every frame tells a story of confidence, powerful women, and timeless beauty.
For a brand that lives and breathes aesthetics and luxury, Nomadigo isn’t just a production team—they are artists in their own right. If you need to showcase luxury in its purest form, this is the only team to trust.
Michael S
Review from Google
5.0★
Michael S's Review Sourced from Google
Next-Level Adventure Filmmaking—Nomadigo Delivers
In the world of extreme adventure, capturing the thrill, speed, and raw adrenaline of off-road tours isn’t easy. Most production crews would struggle to keep up—Nomadigo thrived.
I’ve never seen a team so dialed into the technical and physical demands of high-speed adventure filmmaking. They rigged motorcycles and chase vehicles to capture jaw-dropping footage from angles I didn’t even think were possible. Watching them strap cameras to cars flying across rugged terrain, I kept thinking, there’s no way that gear survives this—but it did. That’s what professionals do.
The final edits? Insane. Slow-motion dust clouds, water spraying up through the air, perfectly-timed speed ramps, and a music score that gets your heart racing before you even step into a vehicle. It was exactly what we wanted—even before we knew it was possible.
If you want extreme adventure captured with precision, Nomadigo is the only team I’d trust.
Reviews verified by DesignRush and sourced from the agency's profile
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eCommerce Republic is a premier eCommerce transformation partner, delivering scalable commerce platforms and high-impact digital retail experiences. We specialize in helping brands thrive online through precision engineering, design excellence, and performance marketing...
Top Services:
eCommerce Development
Digital Services
Graphic Design
Branding
Web Design
Show more
Location
New Hyde Park, New York
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
41 Projects Listed
eCommerce Republic Services
eCommerce Development
Digital Services
Graphic Design
Branding
Web Design
Web Development
WordPress Website Design
Social Media Marketing
Software Development
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
At Ryppl Branding, we help brands uncover their why - the deeper purpose that drives everything they do. In a world of constant change, it's this clarity that sets brands apart, creating relevance, differentiation, and emotional connection...
Top Services:
Branding
Market Research
Creative Services
Logo Design
Graphic Design
Show more
Location
Melbourne, Australia
Number of Employees
Under 49
Average Hourly Rate
$250/hr
Minimal Budget
$10,000 - $25,000
Ryppl Branding Services
Branding
Market Research
Creative Services
Logo Design
Graphic Design
Print Design
Package Design
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
IDP Education
Back Roads Touring Co
RPM Group
Victorian State Government
Vision Australia
IGA
Contiki
Philips
Caterpillar
University of Melbourne
Data sourced from the agency's DesignRush profile
Ryppl Branding Reviews & Testimonials
Michelle Callanan
Global Marketing Director at IDP Education
5.0★
Branding Review from Michelle Callanan
Axel Dench and Ryppl Branding has been instrumental in delivering our Global Brand Refresh recently. The thorough strategic direction was informed by Axel's research which showcased a deep understanding of us and our customers. This was no small feat due to our size and complex structure, and was down to Axel working extremely hard to understand the nuances of our business. The new brand architecture and structure has future-proofed us for our changing market. We are so proud of our refreshed brand identity, it works for our varied and global audiences which we couldn't have achieved without the strategic leadership from Ryppl.
Jeremy Newstead
General Manager at Helia EHS
5.0★
Brand Strategy Review from Jeremy Newstead
Axel and the Ryppl team undertook a deep dive of our brand and internal values to create a new strategic and visual identity. From creating our brand images, logo, and brand voice, we have a new punchy look which we are proud of and can connect to. The journey was a collaborative one, but Axel and the team provided expert advice throughout to keep us on track and land in the right space. We are thrilled with where we have landed and the brand we have now created.
George Shuttlewood
Chief Marketing Officer at Back-Roads Touring
5.0★
Brand Strategy Review from George Shuttlewood
At Back-Roads, we had a fairly unique challenge; we’d grown significantly, had incredible customer feedback scores, our awareness and key brand metrics were on the up and we had no shortage of impactful messaging to communicate.
But... we lacked a unifying idea and proposition from which to drive the next phase of our growth.
And that’s where Axel and Ryppl branding came in. Working collaboratively with the marketing team, our Exec team and other key stakeholders, Axel quickly got to grips with the category and our brand, then expertly guided us through a thorough a brand proposition process, to unearth and articulate our core essence and created a brand framework to build our brand around.
The end result?
A clear and inspiring brand proposition and framework that’s now been fully embedded across our business and is fully aligned with our key customer demographic; future-proofing our brand and giving us standout amongst our competitors.
We could not be more pleased with the end result.
Reviews verified by DesignRush and sourced from the agency's profile
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GOPA Com.: Shaping the Narrative, Connecting Europe.
We are more than just a communication agency we are a strategic partner empowering and shaping narratives for and with our clients. We combine strategic communication, marketing expertise, and deep understanding to create impactful campaigns...
Top Services:
Public Relations
Branding
Digital Strategy
Graphic Design
Video Production
Show more
Location
Brussels, Belgium
Number of Employees
100 - 249
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
GOPA Com. Services
Public Relations
Branding
Digital Strategy
Graphic Design
Video Production
Logo Design
Social Media Marketing
Media Buying
Business Consulting
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
European Commission
DG COMM
DG EMPL
DG EAC
EFSA
European Parlement
Council of Europe
DG SANTE
DG AGRI - REA
ECMWF
Data sourced from the agency's DesignRush profile
GOPA Com. Reviews & Testimonials
İrem Ergüder
Review from Google
5.0★
İrem Ergüder's Review Sourced from Google
Working at GOPA Com has been an incredibly enriching experience! The team is truly dedicated to their work and strives for excellence in everything they do. The positive work environment and opportunities for growth make me proud to be a part of this organization.
Reviews verified by DesignRush and sourced from the agency's profile
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Because every lead deserves a chance to become your next client.
Dynamic Lead Generation & Growth Marketing Agency specializing in crafting tailored strategies for industries like real estate, recruiting. and healthcare. With a focus on ROI-driven results, innovative advertising and 360° market insights, we empower businesses to attract, engage and convert the right...
Top Services:
Digital Marketing
Market Research
Location
Santiago de Querétaro, Mexico
Number of Employees
Under 49
Average Hourly Rate
$80/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
2 Projects Listed
Presence Consultancy Services
Digital Marketing
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Usman Group is a boutique agency specializing in digital strategy, market research, and web design. We empower organizations with strategic guidance, leveraging the power of design thinking to craft tangible goals...
Top Services:
Web Design
Market Research
Digital Strategy
Digital Marketing
Show more
Location
Denver, Colorado
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
5 Projects Listed
Usman Group Services
Web Design
Market Research
Digital Strategy
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
National Safety Council
Priceline.com
Robert W. Baird & Company
Davita
Chicago Sun-Times
University of Chicago
Data sourced from the agency's DesignRush profile
Usman Group Reviews & Testimonials
Rachael Miles
Review from Google
5.0★
Rachael Miles's Review Sourced from Google
In my experience with Usman Group, Naveed and his team have displayed impeccable professionalism through their preliminary research/preparation, timely and impressive deliverables, open lines of communication, and ability to adapt to changing priorities. Highly recommend!
Monty Sihweil
Review from Google
5.0★
Monty Sihweil's Review Sourced from Google
The Usman Group is a tremendous strategic partner. Naveed is an expert in digital marketing, and passionate about helping his clients be more successful. He and his team have taken the time to understand the goals of our business, and tailor solutions that dovetail with what we want to accomplish. I highly recommend The Usman Group!
Andrea Feldman
Review from Google
5.0★
Andrea Feldman's Review Sourced from Google
I managed my company's rebrand project and we used the Usman Group for the website redesign. The group made this part of the project amazingly easy. We spoke upfront about our requirements and needs and they took the reigns and ran with it. They provided helpful suggestions and recommendations and always met our deadlines. It would have been tough not having them on board to take on this part of the rebrand project and would absolutely recommend using them.
Reviews verified by DesignRush and sourced from the agency's profile
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SCG has been providing comprehensive advertising and public relations solutions since 1958. Over the years, we have collaborated with an extensive array of businesses, representing diverse industries and sizes...
Top Services:
Social Media Marketing
Logo Design
Advertising
Content Marketing
PPC
Show more
Location
Parsippany-Troy Hills, New Jersey
Number of Employees
50 - 99
Average Hourly Rate
$100/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
5 Projects Listed
SCG Services
Social Media Marketing
Logo Design
Advertising
Content Marketing
PPC
eCommerce
Branding
Public Relations
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Walmart
Dave & Buster's
Farleigh Dickinson University
Wawa
FedEx Freight
Berkshire Hathaway
Hard Rock Cafe
Meridian Air Charter
GPS
Brown University
Data sourced from the agency's DesignRush profile
SCG Reviews & Testimonials
Liam Shamhart
Review from Google
5.0★
Liam Shamhart's Review Sourced from Google
Professional and always quick to respond to communications. Creative, quick thinking, and always considering the human element.
Leon Temiz
Review from Google
1.0★
Leon Temiz's Review Sourced from Google
Success Communications Group - Advertising is a SCAM! We used this company for our Google Advertising and after months long of disappointing results we questioned them as to why we weren't getting the expected results. Once we asked them for ad-spend breakdowns from Google, they would only send us THEIR reports. NOTHING FROM GOOGLE! We requested reports specifically from Google to review. This company is beyond shady and should never be trusted!
Talal Albagdadi
Review from Google
5.0★
Talal Albagdadi's Review Sourced from Google
Their staff and professionalism is unparalleled. I truly appreciate the human element they bring to every situation. This is what sets them apart from other agencies in Morris County. You feel like you are working with people vs. an agency of non-entities. They truly care and are willing to change their approach when needed. SCG is also very good at their namesake... communications.
Reviews verified by DesignRush and sourced from the agency's profile
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Theres Nothing More Powerful Than a United Group of Souls Ignited in a Common Cause.
Matter Consulting is the home of Steven Morris’ brand, culture, and business advisory work. Steven has been a trusted advisor to more than 3,000 business leaders at more than 250 global, national, and regional brands since 1994...
Top Services:
Branding
Reputation Management
Business Consulting
Market Research
Digital Strategy
Show more
Location
San Diego, California
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Matter Consulting Services
Branding
Reputation Management
Business Consulting
Market Research
Digital Strategy
HR Outsourcing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Re-public is a strategic design agency that excels in branding, visual identity, and digital design, offering cross-platform design solutions since 1999 from Copenhagen to Mexico City. As creative partners, they focus on building strong brands through insights and understanding, providing honest and...
Top Services:
Graphic Design
Logo Design
Web Design
Branding
UI/UX Design
Show more
Location
Copenhagen, Denmark
Number of Employees
Under 49
Average Hourly Rate
$199/hr
Minimal Budget
$10,000 - $25,000
Re-public Services
Graphic Design
Logo Design
Web Design
Branding
UI/UX Design
Package Design
Market Research
Design Services
Creative Services
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Creativity Unleashed | AI-powered Digital Transformation Partner
We can bring your idea to life, whether it is design or development you can trust us with your product. We specialize in designing and building app, websites, and SaaS applications. We can take care of everything from scratch all you need is an idea to get started with us...
Top Services:
UI/UX Design
Web Development
Software Development
Mobile App Development
WordPress Website Design
Show more
Location
London, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
2 Projects Listed
Prolaxies Services
UI/UX Design
Web Development
Software Development
Mobile App Development
WordPress Website Design
Product Design
AI Development
Cloud Consulting
Market Research
CRM Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Groundbreaking Creative Solutions To Propel You Forward
The Stavridis Group is a pioneering name in the Web Design and Digital Marketing industry in Canberra, ACT, Australia. With a legacy spanning 30 successful years, we stand as a testament to innovation and expertise...
Top Services:
SEO
Digital Marketing
Social Media Marketing
Advertising
Web Development
Show more
Location
Canberra, Australia
Number of Employees
Under 49
Average Hourly Rate
$220/hr
Minimal Budget
$10,000 - $25,000
Stavridis Group Services
SEO
Digital Marketing
Social Media Marketing
Advertising
Web Development
Branding
Web Design
WordPress Website Design
Logo Design
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
IT Industry
Marketing Industry
Retail Industry
Data sourced from the agency's DesignRush profile
Stavridis Group Reviews & Testimonials
The Dental Sergery in Belconnen
Review from Google
5.0★
The Dental Sergery in Belconnen's Review Sourced from Google
Stavridis group will genuinely care and work for your success.
Family owned business - they creat strategic, consistent plan for your business. They love what they do and it soon becomes evident.
Miss Lori
Review from Google
5.0★
Miss Lori's Review Sourced from Google
Stavridis Group has assisted our company to design our official website. They are so professional and responsive! I will highly recommend this company to my friends.
Chris Hillman
Review from Google
5.0★
Chris Hillman's Review Sourced from Google
Chris and George work together to get publicity for my software. The rankings they have achieved are very high. I am well pleased with their service and the results so far.
Reviews verified by DesignRush and sourced from the agency's profile
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We provide expert UX consulting with 18+ years proven success. Our multi-disciplinary team delivers product strategy, user research, UX design, training and experience testing. We have offices in Toronto, Ottawa, Canada, New York USA and Cambridge, London, UK...
Top Services:
UI/UX Design
Digital Services
Product Design
Staff Augmentation
Market Research
Show more
Location
Toronto, Canada
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Akendi Inc. Services
UI/UX Design
Digital Services
Product Design
Staff Augmentation
Market Research
Web Design
Web Development
AI Development
Business Consulting
Software Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
RGC strives to make a positive impact on your target audience through creative design solutions. Our commitment is to help you build influence and drive impressive results—all in one package!...
Top Services:
Content Marketing
Social Media Marketing
Video Production
Graphic Design
Digital Marketing
Show more
Location
Woodbridge, Virginia
Number of Employees
Under 49
Average Hourly Rate
$199/hr
Minimal Budget
$10,000 - $25,000
Rigaud Global Company Services
Content Marketing
Social Media Marketing
Video Production
Graphic Design
Digital Marketing
UI/UX Design
Market Research
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
PSYKHE is a forward-thinking UX design agency based in Singapore. With a strategic focus on the APAC market, PSYKHE's multi-disciplinary team specializes in reimagining user experiences across various sectors and developing innovative products for the future. Through a comprehensive three-step approach...
Top Services:
Digital Services
Product Design
Digital Strategy
Branding
Creative Services
Show more
Location
Singapore, Singapore
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
PSYKHE Services
Digital Services
Product Design
Digital Strategy
Branding
Creative Services
Design Services
Business Consulting
Market Research
eCommerce Development
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We are an impact-driven communication consulting agency working with EU-organisations, NGOs, NPOs and startups who are focused on creating positive change in the world...
Top Services:
Digital Services
Digital Strategy
Branding
Graphic Design
Creative Services
Show more
Location
Tallinn, Estonia
Number of Employees
Under 49
Average Hourly Rate
$80/hr
Minimal Budget
$10,000 - $25,000
Dante Media Services
Digital Services
Digital Strategy
Branding
Graphic Design
Creative Services
Design Services
UI/UX Design
Digital Marketing
Social Media Marketing
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
What are the red flags when evaluating market research companies?
The most disqualifying red flag is a market research firm that proposes a methodology before diagnosing your problem. This is a common indication that the firm is reverse-engineering your question to fit their existing fieldwork infrastructure, rather than designing a study to answer what you actually need to know.
You should also consider the panel opacity; namely, any market research company that can't specify whether they're using a river sample, a proprietary panel, or a blended approach, and what their median panel tenure and re-contact intervals look like, might be concealing a data quality problem.
Other red flags to watch out for are:
Case studies with no stated confidence intervals or margin of error.
A research director who goes silent after kickoff and hands you to a junior analyst.
Proposals that treat sample size as a fixed number rather than a function of your required subgroup precision.
If the agency doesn't ask how granular your cross-tabulations need to be before they quote an n-size.
How much does it cost to hire a market research company?
A custom market research project from a professional firm can cost from $25,000 to $65,000, with specialist market research commanding the higher end of that range.
In terms of variables, there are five factors that affect final pricing:
Methodology: Qualitative research (focus groups, in-depth interviews) costs more than quantitative (surveys) because it involves harder-to-reach participants and higher incentives per respondent.
Sample size: More respondents means higher fieldwork and incentive costs, wherein the minimum viable sample varies significantly by methodology.
Incidence rate: This is the percentage of the general population who qualify for your study. Low incidence multiplies sample costs because the firm has to screen far more people to fill each completed interview slot.
Survey length: More questions mean longer field periods, more respondent drop-off, and more data to clean, code, and tabulate.
Quality and credibility of analysis: Basic cross-tabulation is fairly cheap, whereas advanced analytics entail higher fees.
What do market research agencies charge that most clients don't expect?
The costs most clients don't see coming are fieldwork overruns, unbundled data processing fees, and multi-market add-ons. Here are a few more details about each cost:
Fieldwork overruns: When your target audience is harder to find than the agency assumed, you pay more per respondent to hit your sample size. For example, a study targeting general consumers might screen 1 in 3 people. A study targeting, say, finance decision-makers at mid-market companies who've evaluated a new vendor recently might screen 1 in 12 people; that gap multiplies your fieldwork cost fast.
Data processing fees: Cleaning and organizing your data after fieldwork closes isn't included by default, and each step gets billed separately. The service entails making the sample representative of your target population, categorizing written responses by hand, and merging qualitative and quantitative findings into one coherent output.
Multi-market add-ons: If your study runs across multiple countries, everything it takes to make the research work locally (translating the survey, verifying the translation is culturally accurate, and confirming findings hold up in each market) is almost never included in the base quote.
The safest way to obtain an accurate proposal is to ask the agency for a full cost-at-risk breakdown, i.e., a list of every line item that could increase based on fieldwork conditions or scope changes.
How do I know if I'm hiring the right market research firm for my budget?
The right market research agency is the one that's honest about what your budget can and can't buy.
The real risk is underspending just enough to get a study that looks credible but can't answer your actual question:
Pricing research with a sample too small to break down results by customer segment
Segmentation work that identifies clusters in the data, but can't tell you how to reach or sell to any of them
Concept testing run on a general audience that doesn't resemble your actual buyer
A credible market research company will tell you upfront if your budget constrains the methodology.
What does a bad engagement with a market research agency look like, and how do I avoid it?
Bad engagements follow the same pattern almost every time: a vague brief, a proposal that doesn't challenge it, and a final deliverable that presents data without telling you what to do with it. Underdelivered outcome looks different depending on what you hired them for:
Segmentation studies. The research identifies customer groups statistically, but those groups don't map to any audience you can actually reach or any go-to-market move you can actually make.
Concept testing. The study tells you which concept scored highest, but doesn't inform why the others scored lower, or what's driving the preference, rendering you unable to improve anything or make a confident call.
Pricing research. The agency asks respondents directly what they'd pay. Respondents don't answer that question honestly. The result looks like data but reflects no real purchase behavior.
In practice, these aren't unusual outcomes. More so, they tend to happen when a market research company takes a brief at face value instead of pressure-testing whether the methodology actually answers the main question.
Before you proceed with collaboration, ask the agency three things:
When does it make sense NOT to hire a market research company?
Hiring a market research firm only makes sense when you have a genuine information gap: a decision that's significant, hard to reverse, and cannot be answered with data you already have. Outside of that, you're paying for research you don't need.
Skip the service if your timeline is too short. A properly designed study with a screener, fieldwork, data cleaning, and analysis takes weeks. Rushing that process cuts quality controls, and data with hidden flaws will ultimately give you false confidence. That's worse than no data at all. If you need an answer within two weeks, you're better off with:
8-12 in-depth interviews with target customers
Your own CRM or behavioral analytics
Existing syndicated reports from sources like Forrester, IDC, or Euromonitor
Skip the service if the answer already exists. If your transaction data already shows how different customer segments respond to price changes, commissioning a new pricing study is a redundant spend.
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