Find media buying agencies that plan, purchase, and optimize ad placements to maximize your reach and return on ad spend. Choose from our vetted list of providers specializing in paid social, programmatic advertising, and cross-channel campaign management.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
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CMDS is a B2B marketing agency in Colts Neck, NJ, helping companies turn complex offerings into clear reasons to buy. Since 2002, our in-house team has built brands, websites and campaigns that attract qualified buyers and support growth...
Top Services:
- Web Design
- Web Development
- Branding
- Creative Services
- Digital Services
- Show more
- Location
- Colts Neck, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Stinghouse is a veteran-owned creative communications agency headquartered in Coral Gables, Florida, specializing in strategy and storytelling for nonprofits, educational institutions and civic organizations. Founded in 2012, the agency combines research-driven planning, design, multimedia and campaign...
Top Services:
- Media Buying
- Digital Marketing
- Social Media Marketing
- SEO
- Branding
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Helping brands produce, activate and deliver digital experiences. Marketing Automation, digitizing and CRM...
Top Services:
- Digital Marketing
- Social Media Marketing
- Media Buying
- Content Marketing
- Show more
- Location
- Cairo, Egypt
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We've never been seduced by a short cut or known a summary we could trust. We study your world until we believe it. There's a reason our branding stays relevant. It isn't luck and its more than talent...
Top Services:
- Branding
- Graphic Design
- Content Marketing
- Logo Design
- Creative Services
- Show more
- Location
- Longmont, Colorado
- Number of Employees
- Under 49
- Portfolios Count
- 2 Projects Listed
The Axis Agency is a minority-owned, full-service multicultural marketing firm based in West Hollywood, California. The agency specializes in engaging the evolving "new American consumer" through culturally centered, omni-channel brand campaigns. With data-driven insights and community amplification, Axis...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Branding
- Market Research
- Show more
- Location
- Burbank, California
- Number of Employees
- 50 - 99
- Portfolios Count
- 4 Projects Listed
Genesis is a strategic brand consultancy that helps organizations turn their unique points of difference into market advantage. We work with leaders and innovators to optimize brand, strategy, communications and investor relations. We solve strategic problems creatively and creative problems strategically...
Top Services:
- Branding
- Digital Marketing
- Web Design
- Email Marketing
- Media Buying
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
TVA Media Group is a full-service direct-response media agency and production studio founded in 1987 and based in Studio City, California. The agency delivers end-to-end marketing solutionsspanning infomercials, documercials, TV and digital commercials, MEDIABlitZ!® campaigns, media buying, and earned media...
Top Services:
- Video Production
- Media Buying
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $25,000 - $50,000
9 Yards is a media and marketing one-stop-shop that has brought together a diversified pool of unconventional talents and industry experts to serve its clients in the full spectrum of the industry...
Top Services:
- Branding
- Print Design
- Digital Marketing
- Public Relations
- Video Production
- Show more
- Location
- Abu Dhabi, United Arab Emirates
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
Corduroy Media is a San Francisco Bay Area video production company and creative agency based in Oakland. The firm specializes in storytelling through video, photo, animation/VFX, and creative content, supported by strategy, campaign execution, and performance marketing...
Top Services:
- Branding
- Video Production
- Creative Services
- Advertising
- Media Buying
- Show more
- Location
- Oakland, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
We are a team of spirited and talented individuals who collectively bring over 50 years of experience in advertising, marketing, and media buying. We distinguish between good and great, and it shows in everything we do. We have an unwavering focus on driving real results for our clients. Through powerful...
Top Services:
- Social Media Marketing
- PPC
- Advertising
- SEO
- Digital Marketing
- Show more
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Silverfox is a global Marketing & Communications Consultancy offering digital and traditional marketing, corporate training, and new media consulting...
Top Services:
- Video Production
- Advertising
- Digital Marketing
- Branding
- Social Media Marketing
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Noisy Trumpet was established in 2017 as a boutique digital marketing and PR agency with a clear goal: to achieve outstanding results for its clients...
Top Services:
- Digital Marketing
- Advertising
- Social Media Marketing
- SEO
- Content Marketing
- Show more
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Portfolios Count
- 10 Projects Listed
We have been in the business of growing our clients’ brands since 1998. As a full-service communications agency, Fraser Communications creates award-winning, integrated advertising and public relations campaigns for our clients...
Top Services:
- Digital Marketing
- Social Media Marketing
- Advertising
- Content Marketing
- Media Buying
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Advertising & Marketing agency specializing in traditional media advertising & online marketing strategy...
Top Services:
- Digital Marketing
- Video Marketing
- Social Media Marketing
- Media Buying
- Branding
- Show more
- Location
- Raleigh , North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 15 Projects Listed
Mindstream Media is a full-service media agency. They give national brands the results that matter most to them with end-to-end advertising strategies. Mindstream Media delivers effective campaigns across all types of media, including PPC, SEO, & more...
Top Services:
- Media Buying
- PPC
- Location
- Dallas, Texas
- Number of Employees
- 100 - 249
- Minimal Budget
- $25,000 - $50,000
Club de Presse Blitz offers an extensive database of PR professionals, media influencers, bloggers and journalists. Their services exponentially improve the reach of PR campaigns performed across Québec...
Top Services:
- Branding
- Public Relations
- Advertising
- Media Buying
- Show more
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Positive Agency is where bold creativity meets the vibrant pulse of Latin America. We dont just follow trends we design them, tailoring every idea to resonate with the culture, rhythm, and diversity of our region. For us, creativity isnt a department, its our DNA...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Media Buying
- Advertising
- Show more
- Location
- Clearwater, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
ATKASA, a leading Digital Marketing Agency based in South Africa, combines progressive, data-driven thinking with in-depth knowledge garnered from our many years’ experience within the digital marketing space. Which translates to outstanding, meaningful and measurable results for our clients...
Top Services:
- PPC
- Social Media Marketing
- Digital Marketing
- SEO
- eCommerce
- Show more
- Location
- Roodepoort, South Africa
- Number of Employees
- Under 49
- Average Hourly Rate
- $350/hr
- Minimal Budget
- $10,000 - $25,000
We solve our clients’ business problems by working in partnership with them and carefully creating solutions that connect...
Top Services:
- Branding
- Creative Services
- Digital Services
- Web Development
- Video Production
- Show more
- Location
- Spring Hill, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $195/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
The Visual House is an integrated communication agency, an expert in making videos like Documentaries, Corporate films, Explainer videos etc along with providing Event management services and Printing and Designing of all IEC, BCC and SBCC Material for all India regions...
Top Services:
- Video Production
- Advertising
- Branding
- Creative Services
- Graphic Design
- Show more
- Location
- Delhi, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
TEC Direct Media is a media agency in Chicago. We plan and buy media for artists, brands and agencies so they can generate awareness, acquire new customers and drive sales...
Top Services:
- Media Buying
- Advertising
- Digital Marketing
- Video Marketing
- Social Media Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 12 Projects Listed
Established in 1984, Nartak Media Group has been at the forefront of delivering exceptional media buying services to a diverse array of clients spanning various industries, sizes, and advertising requirements...
Top Services:
- Media Buying
- Advertising
- Location
- Pittsburgh, Pennsylvania
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
We help 7 & 8-figure eCommerce brands acquire more customers and retain them with performance marketing that drives profitable growth...
Top Services:
- eCommerce
- Social Media Marketing
- Email Marketing
- PPC
- Digital Marketing
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Where traditional media buying firms stop at the transaction, we go further, using our deep knowledge of how different advertising platforms perform to guide campaign creative development...
Top Services:
- PPC
- Content Marketing
- SEO
- Media Buying
- Show more
- Location
- Portsmouth, New Hampshire
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Media Matters Worldwide emerges as a dynamic force in the realm of media buying, planning and analytics, distinguished by its data-driven methodology, client-focused ethos, and prioritization of people. We allocate resources to leverage cutting-edge technology, enabling the crafting of intelligent strategies...
Top Services:
- Media Buying
- Advertising
- PPC
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- San Francisco, California
- Number of Employees
- 50 - 99
McKenna Townsend is a full-service marketing communications agency with a strong public relations heritage, founded over 20 years ago by Matt McKenna and Sarah Townsend...
Top Services:
- Public Relations
- Digital Marketing
- Advertising
- Social Media Marketing
- Branding
- Show more
- Location
- Ringwood, United Kingdom
- Number of Employees
- Under 49
- Portfolios Count
- 8 Projects Listed
Part creative agency. Part media agency. 100% backed by data...
Top Services:
- Design Services
- Video Production
- Branding
- Creative Services
- Digital Marketing
- Show more
- Location
- Rochester, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
Monkey Plus is a digital marketing agency in Ecuador, based in Quito, that helps businesses attract demand, convert leads, automate sales processes and build customer loyalty. It combines digital marketing, web development, influencer marketing and process automation, supported by SEO, SEM, AEO/GEO,...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Content Marketing
- eCommerce Development
- Show more
- Location
- Quito, Ecuador
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
Use Creative Leverage to find elegant marketing solutions. We see Crobar as the power tool that helps clients raise their brand above the competition...
Top Services:
- Advertising
- SEO
- Digital Marketing
- Social Media Marketing
- Branding
- Show more
- Location
- Greensboro, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- Under $1,000
Montreal 360 marketing agency and HubSpot Platinum Partner. Web design (Webflow, HubSpot, Shopify), SEO and GEO, video production, paid media and HubSpot CRM, measured on leads and revenue, not impressions...
Top Services:
- Digital Marketing
- Video Marketing
- Web Design
- Web Development
- SEO
- Show more
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Enrich Marketing partners with small and mid-sized businesses to build data-driven digital campaigns, media strategies, and creative content that boost visibility, performance, and ROI...
Top Services:
- Web Design
- Digital Marketing
- SEO
- Social Media Marketing
- PPC
- Show more
- Location
- Buffalo, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Portfolios Count
- 9 Projects Listed
The digital agency focused on results...
Top Services:
- Web Design
- Web Development
- UI/UX Design
- WordPress Website Design
- SEO
- Show more
- Location
- Amesbury, Massachusetts
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
Phase 3 Marketing and Communications is an integrated marketing services company providing solutions from ideation to execution. Our mission is to simplify life for marketers by delivering the most-needed marketing services in-house, under one roof...
Top Services:
- Branding
- Public Relations
- Media Buying
- Web Design
- Digital Marketing
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $185/hr
Full service online marketing agency, founded in 2013 and established in Bucharest, Romania. We are Premier Google partners and IAB community members.The values that our partners found at our company are: integrity, creativity, communication, continuously development and results oriented actions.Our...
Top Services:
- Digital Marketing
- Media Buying
- Advertising
- PPC
- Direct Marketing
- Show more
- Location
- Bucharest, Romania
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
NYBA is the AI platform for ticket sales in live entertainment: campaigns on Meta, TikTok and Google, measured on real ticket sales. 75M+ tickets sold...
Top Services:
- Digital Marketing
- Advertising
- PPC
- Social Media Marketing
- Event Marketing
- Show more
- Location
- Frankfurt, Germany
- Number of Employees
- 50 - 99
- Minimal Budget
- $50,000 & Up
Makro Agency is a Montreal Based company focused on helping ecommerce brands build launch and grow!...
Top Services:
- Web Design
- UI/UX Design
- eCommerce Development
- Web Development
- Media Buying
- Show more
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
One Day Agency is an full-funnel indepedent marketing agency...
Top Services:
- Digital Marketing
- eCommerce
- PPC
- Advertising
- Media Buying
- Show more
- Location
- Manchester, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Heron is an award-winning entertainment marketing and lifestyle communications agency. Our comprehensive results-driven campaigns are ROI-proven and help garner attention that leads to real bottom line results.Our robust local, national and international campaigns include not only Public Relations and...
Top Services:
- SEO
- Media Buying
- Digital Marketing
- Advertising
- Content Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Digital Marketing and Advertising Agency in Oklahoma, We are a One-Stop Shop, Full Service Marketing Company for all your advertising needs. Our philosophies embrace today's consumer and the buying patterns that take place. Today's consumers have a wealth of information at their fingertips and we make sure...
Top Services:
- Advertising
- PPC
- Digital Marketing
- Social Media Marketing
- SEO
- Show more
- Location
- Oklahoma City, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
CineSalon is a Washington, DC video production agency that creates videos and video strategies for mid-size brands, building and accelerating their marketing funnels...
Top Services:
- Social Media Marketing
- Video Marketing
- Video Production
- Media Buying
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $10,000 - $25,000
MOST 2414 is a digital marketing agency that works at the intersection of strategy, marketing, e-commerce and creativity...
Top Services:
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Graphic Design
- Show more
- Location
- Bangkok, Thailand
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
LGG Media manages paid media across Google, Meta and Microsoft Advertising for businesses spending $100K+ a month. Every engagement starts with attribution, before a single campaign launches. We manage more than $100M in annual ad spend for clients in Canada and the US. No annual contracts...
Top Services:
- PPC
- Digital Marketing
- Media Buying
- Social Media Marketing
- Advertising
- Show more
- Location
- Ottawa, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 4 Projects Listed
Situated in the heart of Los Angeles, our comprehensive strategic communications and crisis PR agency is dedicated to empowering businesses, executives, and non-profit organizations to magnify their influence, fortify their brand identities, and make significant strides toward their objectives...
Top Services:
- Digital Marketing
- Media Buying
- Public Relations
- Branding
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
Reversed out is a Digital Marketing, App Development and Web Development Company in Cincinnati...
Top Services:
- Web Design
- Digital Marketing
- Social Media Marketing
- Content Marketing
- Web Development
- Show more
- Location
- Covington, Kentucky
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Pixellion is a leading digital marketing agency based in Yangon, Myanmar. We bring the whole team of specialists who always love to innovate things to another level by the access of world-class resources...
Top Services:
- Digital Marketing
- Social Media Marketing
- PPC
- SEO
- Video Production
- Show more
- Location
- Yangon, Burma
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
From full-scale digital marketing and advertising strategy, right through to our precise execution and reporting...that's right, we've got you covered...
Top Services:
- Logo Design
- Creative Services
- Branding
- Digital Marketing
- Digital Services
- Show more
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
We help businesses around the world to grow and achieve their business goals with efficient Social Advertising and revenue-driven Google Ads strategies...
Top Services:
- Media Buying
- PPC
- Social Media Marketing
- Advertising
- Digital Marketing
- Show more
- Location
- Geesthacht, Germany
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- Under $1,000
EDS, a trailblazing Social Media Marketing & Lead Generation Company based in Dubai, UAE, is excited to announce its groundbreaking transition to providing comprehensive 360-degree strategies and solutions to its esteemed clientele...
Top Services:
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Web Design
- Digital Services
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $5/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
KKBC is a B2B marketing agency, with the singular mission to maximize the value of multinational B2B companies' marketing investments.Our multicultural team of communication experts is experienced at partnering with multinational clients to solve unique international marketing challenges...
Top Services:
- Digital Services
- Media Buying
- PPC
- Digital Strategy
- SEO
- Show more
- Location
- Shibuya City, Japan
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $75/hr
Vault Mark is a Bangkok-based growth strategy and digital performance partner founded in 2016. We help owners and marketing leaders identify where growth is getting stuck, decide what should happen first, and connect strategy, execution and measurement around that priority. Our capabilities include Search...
Top Services:
- Advertising
- Media Buying
- SEO
- Digital Marketing
- eCommerce
- Show more
- Location
- Bangkok, Thailand
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
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7 Frequently Asked Questions About Media Buying Agencies
Which platforms do media buying companies manage?
Media buying firms manage major advertising platforms where your audience spends time, both online and offline. They handle campaigns across multiple channels to reach people at different stages of the buying journey and to improve overall results.
- Paid search and social
Agencies run ads on platforms like Google, Bing, Facebook, Instagram, LinkedIn, and TikTok. These channels drive targeted traffic, leads, and sales based on user intent and behavior. - Programmatic and display
They use demand-side platforms to buy ad space automatically across websites and apps. This includes banner, video, and native ads, all optimized in real time. - CTV and OTT (Streaming ads)
A media buying firm places ads on streaming services and smart TVs to help brands reach audiences who no longer watch traditional cable. - Traditional media
They still buy ad space on TV, radio, print, and billboards when it makes sense for reach and brand awareness. - Audio and Digital Out-of-Home (DOOH)
Ads on Spotify, podcasts, and digital billboards in public spaces like malls, highways, and transit stations.
What is the difference between media planning and media buying agencies?
Media planning agencies decide where, when, and how to advertise. Media buying firms execute that plan by purchasing ad space and managing placements.
Planning sets the strategy; buying delivers the ads.
| Aspect | Media planning | Media buying |
| Main role | Builds the strategy | Executes the strategy |
| Focus | Audience, channels, timing, budget | Negotiation, placement, delivery |
| Goal | Choose the best mix of platforms | Get the best price and placements |
| Tasks | Research audience, select channels, allocate budget | Purchase ads, manage bids, optimize placements |
| Output | Media plan | Live campaign and ad placements |
How do media buyers choose the right channels for a campaign?
Media buyers choose channels by matching audience behavior, campaign goals, and budget to the platforms most likely to deliver results. They rely on data to see where people spend time and shift spend toward what performs best.
| Business size | How agencies choose advertising channels | Typical channels |
| Small business | Focus on low-cost, high-return channels with quick feedback. Prioritize direct response and easy tracking. | Google Ads (search), Facebook/Instagram, TikTok |
| Mid-size business | Balance growth and efficiency. Test multiple channels and scale what works. Combine awareness and conversions. | Paid social, Google Ads, YouTube, programmatic display |
| Large business | Maximize reach and brand impact while maintaining performance. Use a full-funnel strategy across many channels. | TV, CTV/OTT, programmatic, paid social, search, OOH |
Core logic stays the same at every level: reach the right audience, support the campaign goal, and invest where return is strongest.
How much do media buying companies' services cost?
Media buying firms usually charge a percentage of your ad spend, typically between 3% and 10%, or a flat monthly fee depending on campaign size. Smaller budgets pay higher percentages, while large budgets get lower rates.
Typical pricing models:
- Percentage of ad spend: 5% to 10% for most campaigns
- Flat monthly fee: $2,000 to $15,000+, depending on scope
- Project-based (strategy/planning): $1,500 to $50,000+
- Setup fees: 2% to 3% of initial spend (one-time)
How pricing scales:
| Ad spend | Typical fee |
| $10,000-$100,000 | 8%-10% |
| $100,000-$1M | 5%-8% |
| $1M-$10M | 3.5%-5% |
| $10M+ | 3%-4% |
Costs depend on your ad budget, the number of channels, campaign complexity, targeting depth, creative needs, and the amount of ongoing management and reporting required.
You are not just paying for ad placement. You're paying for strategy, execution, optimization, and performance improvement.
Is there a minimum spend?
There is no strict minimum spend, but in practice, you need at least $1,000 to $3,000 per month to generate enough data for optimization and results. Very small budgets, like $5 per day, rarely perform because they don’t generate enough clicks or conversions.
For better performance, campaigns should aim for at least 30 conversions per month, which often requires higher spend depending on your cost per click.
More advanced channels like programmatic or CTV usually require $5,000 to $10,000+ to run effectively, and many agencies set similar minimums to ensure campaigns are worth managing.
How long does it take to see results from media buying?
You can see initial results in 2 to 4 weeks, but most campaigns need 2 to 3 months to stabilize and deliver consistent ROI.
Early signals like impressions, clicks, and some leads often appear within days to a few weeks, especially on paid social and search. However, platforms need time to learn and optimize, so stronger and more reliable results usually take 8 to 12 weeks.
For more complex campaigns, such as B2B or high-ticket offers, meaningful revenue impact can take 3 to 6 months due to longer sales cycles and ongoing optimization.
What industries benefit from media buying services?
Media buying services deliver the most value to industries that depend on steady customer acquisition, strong competition, and precise targeting.
Those industries include:
- eCommerce and retail: Drive online sales with targeted ads and retargeting
- Real estate and construction: Promote listings and reach qualified buyers
- Healthcare and wellness: Attract new patients with compliant, targeted campaigns
- Technology and SaaS: Reach decision-makers in competitive markets
- Hospitality and tourism: Capture demand with seasonal and location-based ads
- Financial services and insurance: Generate leads and build trust through education
- Automotive and local services: Drive inquiries and bookings through search and local ads