Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.
VerifiedVerified by the DesignRush team for authenticity and credibility.
Top-Rated PPC & Digital Marketing Agency Focused on Driving Results
Disruptive Advertising is a PPC firm that audits ad accounts to eliminate wasted spend before managing campaigns across Google, paid social, and Amazon. A Google Premier Partner and Inc. 5000 company, they offer a 90-day money-back guarantee on managed accounts...
Top Services:
PPC
Social Media Marketing
Digital Marketing
Email Marketing
eCommerce
Show more
Location
Pleasant Grove, Utah
Number of Employees
100 - 249
Minimal Budget
$10,000 - $25,000
Portfolios Count
7 Projects Listed
Disruptive Advertising Services
PPC
Social Media Marketing
Digital Marketing
Email Marketing
eCommerce
Advertising
SEO
Business Consulting
Creative Services
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Adobe
Scotts MiracleGro
Litter-Robot
Guitar Center
Fandango
PennyMac
Diesel Power Gear
Death Wish Coffee
TruDog
Conoco Phillips
Data sourced from the agency's DesignRush profile
Disruptive Advertising Reviews & Testimonials
Anonymous
Marketing Manager, Sound Approach at Sound Approach
4.8★
eCommerce Review from Anonymous
Right after launching our campaigns with Disruptive, we saw results almost instantly. Our monthly revenue jumped from about $50,000 to over $70,000. Every key Google Ads metric improved, and by November, we were already nearing $550,000 in revenue, well on track to hit our $700,000 annual goal.
Anonymous
GuideCX, Head of Marketing at Guide CX
4.8★
PPC Review from Anonymous
We’ve been working with Disruptive on a long-term PPC strategy, and they’re constantly optimizing campaigns and landing pages based on performance. They use Google Analytics to ensure accurate tracking, Unbounce for landing page testing, and run ads through Google and LinkedIn, with knowledgeable experts for each channel.
Jackie Arends
Marketing Manager at USA Clean
4.8★
Digital Marketing Review from Jackie Arends
Disruptive Advertising is in charge of our online advertising, which includes PPC, social media marketing on Facebook, email marketing, and, more recently, Amazon marketing. They create content for the campaigns and manage them, create email templates, and automate [...] email marketing campaigns. Regarding our PPC efforts, we focus on Google Ads and Facebook Ads, and we recently started our Bing advertising efforts as well. Our ROAS is currently at about 4X5X. (Verified via email)
Reviews verified by DesignRush and sourced from the agency's profile
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Experience award-winning strategies with Brenton Way. Our full-service growth marketing agency combines cutting-edge technology and a top-tier marketing team to help grow your business. Discover the perfect harmony of innovation and expertise, tailored specifically for beauty marketing...
Top Services:
SEO
PPC
Digital Marketing
Content Marketing
Media Buying
Show more
Location
Los Angeles, California
Number of Employees
50 - 99
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
5 Projects Listed
Brenton Way Services
SEO
PPC
Digital Marketing
Content Marketing
Media Buying
Branding
Web Design
Social Media Marketing
eCommerce
Email Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Tmobile
Tepe
Peace Out Skincare
Mattel
FOREO
KGC
Snacklins
Data sourced from the agency's DesignRush profile
Brenton Way Reviews & Testimonials
Dimitris Andriotis
Chief Executive Officer at BOX NOW
5.0★
SEO Review from Dimitris Andriotis
Brenton Way's efforts increased our organic search sessions by 132% and improved our click-through rate and page load time. The team was professional, flexible, and efficient and always delivered on time and under budget. We communicated via email and virtual meetings.
carl hewitt
Vice President Finance at Arzon Limited
5.0★
SEO Review from carl hewitt
With the Brenton Way's team's optimization efforts, our website's performance improved immediately, and the number of leads increased. We collaborated effectively through emails and made a dashboard for easier progress monitoring. Brenton Way's listening skills made them stand out.
Michael Saly 🇺🇦
Co-Founder at Aspire Media
5.0★
SEO Review from Michael Saly 🇺🇦
Thanks to Brenton Way's work, we were able to increase our revenue as a result of our collaboration with them. Their team led a collaborative process, communicating with the us regularly. They were patient, organized, and knowledgeable. They also delivered a functional strategy to improve the our rankings which is really helping us now.
Reviews verified by DesignRush and sourced from the agency's profile
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AI-Driven SEO & Web Solutions That Grow Businesses
SITE IT NOW is a leading AI-driven SEO and web development agency specializing in custom websites, mobile apps, digital marketing, and secure hosting. We help businesses rank higher, get discovered in AI search, generate more leads, and accelerate growth...
Top Services:
Web Design
Web Development
Mobile App Development
SEO
eCommerce Development
Show more
Location
Chicago, Illinois
Number of Employees
50 - 99
Average Hourly Rate
$25/hr
Minimal Budget
Under $1,000
Portfolios Count
6 Projects Listed
SITE IT NOW Services
Web Design
Web Development
Mobile App Development
SEO
eCommerce Development
WordPress Website Design
Software Development
Digital Marketing
AEO
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
AviaChi
South West Collision
Arizona Tax Advisors
Just For You Entertainments, LLC
Bullitt Automotive
Data sourced from the agency's DesignRush profile
SITE IT NOW Reviews & Testimonials
Barbara Schmal
Owner/Instructor at Real Estate Training School
5.0★
Web Design Review from Barbara Schmal
I decided to go with Site It Now because they are in Chicago IL and I am in Florida. I wanted a website developer in the US. I checked out their website and was impressed with the information I found. I am very pleased with my website and especially pleased with how they communicate with their customers. A real phone call, text, email all day every day until the project was completed.
Eddie Lebron
Owner at Just 4 U Foto Booths
5.0★
Web Design Review from Eddie Lebron
SITE IT NOW has been nothing but the best to us. We made the decision to go with them because of the primary reviews they had but they have surpassed our expectation with the amount of Awesome customer services they have provided our company. Richard has been so attentive to us. He is so responsible in keeping us updated throughout the whole process. We feel we gained not only good service with them but a friendship. We definitely recommend site it now. They go above and beyond your expectations
Eric Skaff
owner at Arizona Tax Advisors
5.0★
WordPress Website Design Review from Eric Skaff
very responsive and easy to work with!
Reviews verified by DesignRush and sourced from the agency's profile
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42connect is a full-service digital marketing company with offices in Cleveland and Denver. Backed by over two decades of experience, we deliver customized strategies across SEO, AI SEO, PPC, and Website Design & Development to drive real, measurable growth for your business...
Top Services:
Digital Marketing
SEO
AEO
PPC
Web Design
Show more
Location
Cleveland, Ohio
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
42connect Services
Digital Marketing
SEO
AEO
PPC
Web Design
Web Development
Graphic Design
Content Marketing
eCommerce
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Ayers Well Drilling
Irontrax
The House of Rohl
Nestle
Moen
Dealer Tire
Icon Protection Brands
Vitamix
PASCO
Geartec
Data sourced from the agency's DesignRush profile
42connect Reviews & Testimonials
Rose Jones
Chief People Officer at Meyers, Roman, Friedberg & Lewis
5.0★
Web Design Review from Rose Jones
We could not be more pleased with our experience with 42Connect! From beginning to end they exceeded our expectations. From the time they invested to understand our industry-specific needs, to collaborating on design, and ultimately turning our vision into a professional and polished website, their entire team was outstanding. Our questions were answered quickly and they were, and continue to be, willing to make adjustments and provide guidance, suggestions, and training as needed. We felt like our project was a priority at every phase of the journey. The pricing was fair and transparent, and exceeded what we expected from our investment. We recommend 42Connect regularly to anyone and everyone interested in working with knowledgeable, creative, reliable experts who are invested in the success of their customers!
Rose Jones
Chief People Officer at Meyers, Roman, Friedberg & Lewis
5.0★
Web Design Review from Rose Jones
From concept to launch, the team at 42Connect were great. The design process was seamless and the team was helpful and responsive to our ideas and changes. Once developed and launched, tweaks and edits were a simple email, and we were even provided with a training session on maintenance. If I were reading this, I'd assume it was a paid endorsement, but I honestly cannot think of one pain point during the entire process. I highly recommend 42Connect each and every time I have an opportunity!
Mark G. Gardner
Founder at Instructor Mobile, LLC
5.0★
SEO Review from Mark G. Gardner
The 42Connect team was organized, responsive, knowledgeable and their expertise was apparent right from the start. They provide excellent customer service, excellent communication, quality work and are simply great to work with. They put a very detailed plan together that made sense and aligned with our company goals. We would recommend them to any company looking to update or design a website and looking to improve their search engine results.
Reviews verified by DesignRush and sourced from the agency's profile
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We help businesses attract more of your ideal clients, patients, and customers.
W3 Group Marketing is a digital marketing agency that helps growth-oriented businesses attract more of your ideal clients, patients or customers. We do this through a variety of marketing strategies, integrated in a way that helps them more powerfully get you a greater return on your marketing investment...
Top Services:
Video Marketing
SEO
Email Marketing
Social Media Marketing
Digital Marketing
Show more
Location
Atlanta, Georgia
Number of Employees
Under 49
Average Hourly Rate
$135/hr
Minimal Budget
$1,000 - $10,000
W3 Group Marketing Services
Video Marketing
SEO
Email Marketing
Social Media Marketing
Digital Marketing
Content Marketing
eCommerce
Web Design
AEO
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Easy Legal Mexico
Think Engineering
Merida Health Travel
McCauley Electrical Services
Data sourced from the agency's DesignRush profile
W3 Group Marketing Reviews & Testimonials
Robert Millar
Founder and CEO at Innovacious.com
5.0★
Digital Marketing Review from Robert Millar
We engaged W3 Group Marketing to do a "Competitive Advantage Engine" which is an initial analysis of our company, our marketing, competitive intelligence and coming up with prioritized recommendations to help us attract more clients and grow our business. We then hired them to help us with building out and optimizing directory listings, helping our SEO and help us generate leads for our business. They generated hundreds of leads in a short time, and over-delivered practically every step of the way. We even won an award in the process! Highly recommended, especially for strategy and implementation that gets results.
Jim Stroud
VP, Marketing at Google Ad Words Training
5.0★
Small Business Review from Jim Stroud
I engaged W3 Group for a training project and was more than satisfied. The training was personable, professional and no time was wasted. I would recommend their services without hesitation.
Reviews verified by DesignRush and sourced from the agency's profile
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Guidance and Oversight for Critical Technology Decisions
37SOLUTIONS provides strategic technology leadership and digital services for small businesses and personal brands. We bring enterprise-grade thinking to businesses that don't need a full-time CTO and pair it with hands-on execution across hosting, development, and marketing.Fractional CTO & Technology...
Top Services:
Cloud Consulting
IT Services
Business Consulting
Managed Services
Web Design
Show more
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
37SOLUTIONS Services
Cloud Consulting
IT Services
Business Consulting
Managed Services
Web Design
Web Development
Digital Marketing
SEO
PPC
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Concierge Web Hosting
CPU Report
West Allen Capital
Ventana USA
Healthcare Scribes
Bradley's Books
BKG Design
Prospectors
The Prospecting Group
Road Review
Data sourced from the agency's DesignRush profile
37SOLUTIONS Reviews & Testimonials
Matthew Steve
Managing Partner West Allen Capital at West Allen Capital
5.0★
Web Design Review from Matthew Steve
Greg and his team did an excellent job helping me create a website for a new company that I just started. The quality is great and it's for a very reasonable price. I would highly recommend 37 Solutions.
Reviews verified by DesignRush and sourced from the agency's profile
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We Take Winning Seriously. This Goes for You and for Us.
Custom software, marketing, development, and IT consulting. From top line to bottom line, we move the obstacles to propel your business forward...
Top Services:
Web Design
Web Development
WordPress Website Design
eCommerce Development
Content Marketing
Show more
Location
Jacksonville Beach, Florida
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
Under $1,000
Oyova Services
Web Design
Web Development
WordPress Website Design
eCommerce Development
Content Marketing
eCommerce
Digital Marketing
Social Media Marketing
SEO
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Tom Coughlin Jay Fund
Aude Smith Architecture
BNTC
UltimaCase
Data sourced from the agency's DesignRush profile
Oyova Reviews & Testimonials
Kirill Kudymov
Product Manager at Schneider Electric Sustainability Business
5.0★
Web Development Review from Kirill Kudymov
Oyova designed and developed a web platform that allows users to access and post information relating to MS. Without wireframes, their team developed much of the design on their own, taking into account that the interface needed to be very user-friendly for our audience.
Brittany Grunzinger
Review from Google
5.0★
Brittany Grunzinger's Review Sourced from Google
Oyova has continuously proven to be a fantastic partner to our team! They are knowledgable, easy to work with, and come to the table ready to collaborate. When seeking a business relationship, the hope is always that it’s seamless, and that’s exactly the experience we’ve had with them. Whether we have a simple question or a complex need, they remain a team that we can rely on. My primary point-of-contact is Beth, and she’s been wonderful! She’s not only great at keeping things on track, she’s also kind and approachable. In fact, I’ve collaborated with multiple members at Oyova and everyone has made it easy to build a long-term, trusting relationship with them. If you have the chance, work with them. You’ll be glad you did!
S. christian
Review from Google
5.0★
S. christian's Review Sourced from Google
We partnered with Oyova for outsourced development work, and the experience was outstanding. From the very beginning, their team demonstrated a deep understanding of our project needs and delivered high-quality work on time and within budget.
A special shoutout to our account manager, Beth Rener, who always went above and beyond to ensure a seamless process. She was incredibly responsive, proactive, and always one step ahead in managing the projects. Whether it was addressing questions, providing updates, or making sure everything stayed on track, her attention to detail and commitment to our success truly stood out.
Highly recommend Oyova and Beth!
Reviews verified by DesignRush and sourced from the agency's profile
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Effective Google Ads, SEO/AI and Websites for Growing Small Businesses.
Third Marble is a certified Google Premier Partner, making us one of the Top 3% of all Google Partners. Google Ads Management, SEO/AI and Websites. Our processes allow us to offer extremely competitive prices to small businesses that don't want to spend a fortune on advertising. No contracts...
Top Services:
PPC
SEO
AEO
Web Design
Show more
Location
Richmond, Virginia
Number of Employees
50 - 99
Average Hourly Rate
$75/hr
Minimal Budget
Under $1,000
Third Marble Marketing Services
PPC
SEO
AEO
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Health Care Industry
Dental Industry
Wellness & Fitness Industry
Data sourced from the agency's DesignRush profile
Third Marble Marketing Reviews & Testimonials
Vicki Yeroian
Review from Google
5.0★
Vicki Yeroian's Review Sourced from Google
My nonprofit attended several of the trainings that Third Marble conducts on digital presence, SEO management, and our Google Profiles. Every year, we track how well we're able to generate traffic to our website. Hands down, after learning from Third Marble Marketing how to manage some of the processes on the back end, we absolutely saw traffic growth from 2023 to 2024 -- not only did we suspect it, but we have Google Analytics data to back that growth feel up. Thank you so much for your help, Third Marble!!
S B
Review from Google
5.0★
S B's Review Sourced from Google
I’ve been working with Tim Goad and the team at Third Marble Marketing for the past three months, and I can confidently say they’ve been a godsend. I had used Google Ads before, but without fully understanding how to work the algorithm, it felt like I was just pouring money down the drain. Since teaming up with Tim and his team, everything has changed.
Not only have I saved money on advertising, but I’ve also learned how to make my money work for me. For the first time, I’m seeing real ROI—something I’ve been hoping for over the years but hadn’t quite achieved until now.
Before, I relied on methods like Every Door Direct Mail (EDDM) through the USPS, blindly targeting people by ZIP code and hoping for the best. With Third Marble’s strategic approach to Google Ads, I’m now able to reach people actively searching for exactly what my business offers. These are customers genuinely interested in what we provide, and the results show it.
While it hasn’t been an overnight success, compared to the money I used to spend for little to no return, it feels like real growth.
I’ve tried working with other marketing companies, both domestic and international, and none of them have come close to what Third Marble has delivered. They’ve far exceeded my expectations in service, results, and care.
To Tim, Kate, Tyler, Liz, and everyone else on the team—thank you. I’m beyond grateful. Writing this review is a joy because it’s rare to find a company that truly makes a difference. If you’re struggling with online marketing or considering using Third Marble Marketing, let my experience speak for itself. This team delivers, and I’m so proud to be working with them.
Lindsay McCarthy
Review from Google
5.0★
Lindsay McCarthy's Review Sourced from Google
Love working with the Third Marble Team & especially our account rep - Liz! They have helped us take our Google Ads to the next level and increase conversions month over month. Liz is very insightful and responsive to questions. We look forward to continuing our partnership with them!
-Lindsay McCarthy
Children's Manor & Magnet Montessori Schools
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Igniting Business offers web design, search engine optimization (SEO) services, and marketing that are all developed with the needs of small companies in mind. From our location in Lee's Summit, Missouri, our well regarded firm provides services to customers all across the country...
Top Services:
Web Design
SEO
AEO
Digital Marketing
PPC
Show more
Location
Peculiar, Missouri
Number of Employees
Under 49
Average Hourly Rate
$145/hr
Minimal Budget
Under $1,000
Portfolios Count
2 Projects Listed
Igniting Business Services
Web Design
SEO
AEO
Digital Marketing
PPC
Content Marketing
Reputation Management
Email Marketing
Web Development
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Koehn Building Systems
NextGen Wealth
Critter Guard
P1 Construction, LLC
Collision Resources
Data sourced from the agency's DesignRush profile
Igniting Business Reviews & Testimonials
Kelly Masters
Review from Google
5.0★
Kelly Masters's Review Sourced from Google
I've been working with Ben at Igniting Business for a few years now and my experience has always been very positive! Ben is extremely responsive to our business needs. And he's been so helpful when we are needing advice on different issues we are faced with. I would highly recommend working with Igniting Business!
numerique NQ
Review from Google
5.0★
numerique NQ's Review Sourced from Google
I was about to send my cheque even if since the first glance I had a bad feeling. I was getting reviews mostly by ''reddit''. I try again and Igniting business was very helpful and trusty. Thank you for your good word. I save 280 $ :)
Crown Veterinary Services
Review from Google
5.0★
Crown Veterinary Services's Review Sourced from Google
We can’t recommend Igniting Business enough! We were getting nowhere trying to get our business verified on Google and were at our wits end. We work with Ben on another project so I asked for any recommendations they may have. He gave me awesome recommendations and we were verified in less than an hour. It is impossible to quantify how much time, money, and stress we saved. If you need expert guidance with website or SEO, Igniting Business is the way to go.. period!
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Los Angeles SEO Inc is a Los Angeles-based SEO company with 13+ years of experience helping businesses grow through Local, National, Technical, Ecommerce, and AI Search Optimization strategies that increase visibility, qualified traffic, leads, and revenue...
Top Services:
SEO
AEO
PPC
Digital Marketing
Web Design
Show more
Location
Los Angeles, California
Number of Employees
50 - 99
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
4 Projects Listed
Los Angeles SEO Inc Services
SEO
AEO
PPC
Digital Marketing
Web Design
Content Marketing
CRO
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Southern California Health Institute
Colonial Agency
ATA College
Shaker Law Group
Video Camera Repair
Data sourced from the agency's DesignRush profile
Los Angeles SEO Inc Reviews & Testimonials
Video Cam Repair
Review from Google
5.0★
Video Cam Repair's Review Sourced from Google
These guys are true professionals, its been about a year that im directly working with mrs Sasan and he has completely kept me satisfied, he made my website from scratch exactly the way i wanted and currently doing my seo , the prices they offer are not east to bit
armen jenjoyan
Review from Google
5.0★
armen jenjoyan's Review Sourced from Google
Los Angeles SEO helped me a lot with my business thank you so much MR Sassan I highly recomend
rose mikayelyan
Review from Google
5.0★
rose mikayelyan's Review Sourced from Google
I highly recommend Los Angeles SEO for all your business and marketing needs. I researched several companies and I am excited that I chose them. My ranking results are out the roof. The team is professional, driven, and motivated individuals and I am grateful for them helping my business grow to its full potential.
Thank you again!
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DCP Web Designers is a London web design agency specialising in WordPress websites, WooCommerce, SEO and digital marketing. With 20+ years of experience and 700+ websites completed, we help businesses build a stronger online presence and generate more enquiries...
Top Services:
Web Design
WordPress Website Design
Web Development
eCommerce Development
SEO
Show more
Location
London, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$70/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
12 Projects Listed
DCP Web Designers Services
Web Design
WordPress Website Design
Web Development
eCommerce Development
SEO
Digital Marketing
PPC
CRO
Graphic Design
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Proceed Innovative helps local service businesses get found and chosen on Google, Maps, and AI search. A Google Partner agency delivering SEO, PPC, and web design that turns visibility into leads and revenue...
Top Services:
Digital Marketing
SEO
AEO
PPC
Web Design
Show more
Location
Schaumburg, Illinois
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
4 Projects Listed
Proceed Innovative Services
Digital Marketing
SEO
AEO
PPC
Web Design
Web Development
WordPress Website Design
Reputation Management
Social Media Marketing
Public Relations
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Assisting Hands Home Care
Trendler Inc.
Midwest Moving & Storage
Kiefer
NAPCO
Data sourced from the agency's DesignRush profile
Proceed Innovative Reviews & Testimonials
Alex Flaxman
Review from Google
5.0★
Alex Flaxman's Review Sourced from Google
Working with Proceed Innovative has been a great experience. Their team is professional, responsive, and truly understands SEO and digital marketing for local businesses. They provided clear communication, strategic guidance, and helped improve our online visibility. We especially appreciated their attention to detail and willingness to explain the process step by step. Highly recommend them to businesses looking to grow their online presence.
Omar Kassim
Review from Google
5.0★
Omar Kassim's Review Sourced from Google
I cannot say enough great things about Karol, Morgan and the team at Proceed Innovative.
If you are looking for a professional, high-level digital marketing agency that truly listens to their clients, this is the group you want in your corner. From day one, Karol, Morgan and the entire team have demonstrated exceptional professionalism, strong communication, and a genuine commitment to understanding our goals.
What stands out most is their customer care. They don’t take a one-size-fits-all approach — they take the time to listen, adjust, and build strategies that actually align with your business needs. They are flexible, responsive, and proactive in their recommendations.
As a business owner, having a marketing partner you can trust is critical. I am extremely pleased with our partnership and highly recommend Proceed Innovative to anyone serious about strengthening their digital presence.
Solid team. Solid results. Highly recommend.
Rob Rafalski
Review from Google
5.0★
Rob Rafalski's Review Sourced from Google
We’ve had a great experience working with the Proceed Innovative team. They are incredibly responsive, proactive, and quick to address any questions or requests we have. Most importantly, we’ve been very pleased with the results. Our SEO performance and overall online presence have improved noticeably, and we’re seeing the impact in visibility and engagement. Highly recommend.
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Intentional Marketing is an expert in assisting firms to realize their marketing objectives. Our experienced team has the knowledge, resources, and experience to develop a complete approach that will maximize your reach and influence. Our offerings include of content marketing, digital marketing, SEO, and...
Top Services:
Digital Strategy
Digital Marketing
Content Marketing
Public Relations
Reputation Management
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Location
Scottsdale, Arizona
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
Intentional Marketing Services
Digital Strategy
Digital Marketing
Content Marketing
Public Relations
Reputation Management
Branding
UI/UX Design
CRO
Email Marketing
Event Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Digital marketing agency in Kennesaw, GA, serving clients in the USA. We offer web design, SEO, GEO, AEO, local SEO, PPC advertising, content marketing, and related services. Our competitive advantage is over 45 years sales and marketing experience (25+ years digital). No foreign outsourcing...
Top Services:
Digital Marketing
Web Design
SEO
AEO
CRO
Show more
Location
Kennesaw, Georgia
Number of Employees
Under 49
Average Hourly Rate
$225/hr
Minimal Budget
$1,000 - $10,000
E-Platform Marketing Services
Digital Marketing
Web Design
SEO
AEO
CRO
Content Marketing
PPC
WordPress Website Design
Branding
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Floor & Decor
Nueterra Holdings
CKS Packaging
RF System Labs
Huper Optik
Formetco
Arcadia Equipment
Findlay Roofing
Wiretech LTD
Cobb County School District
Data sourced from the agency's DesignRush profile
E-Platform Marketing Reviews & Testimonials
DeKisha Anderson
Review from Google
5.0★
DeKisha Anderson's Review Sourced from Google
Great Customer Service - just had a great one on one with Mr. J. Hobson of E-Platform Marketing. Website needed much attention and updates and he has been most helpful and patient. Product knowledge made it so doable and very easy to work with in getting things up to par. Very willing to get real results to keep things running smoothly. Patience is key in this industry and thank you for it! I highly recommend.
Sheree R.
Review from Google
5.0★
Sheree R.'s Review Sourced from Google
My husband and I have used EPlatform Marketing for many years. He's the best in the business and would highly recommend his services to anyone.
Alex Gunter
Review from Google
5.0★
Alex Gunter's Review Sourced from Google
E-Platform marketing is the best company out there when it comes to website design, SEO, & website management. We have been a customer for many years & our contact, Jim, is always so helpful. The response times are fast, the attention to detail is shown, & they are genuinely good people to work with. We will be a customer for many years so I wanted Google to see how pleased we are with their service!
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We focused on providing clients with exceptional results. We believe in building long-term relationships through listening to our client's needs and understanding their business. Implementing the right digital solutions to grow our client's businesses...
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SEO
Web Design
Web Development
WordPress Website Design
eCommerce Development
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Location
Toronto, Canada
Number of Employees
Under 49
Average Hourly Rate
$110/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
8 Projects Listed
WebHill Services
SEO
Web Design
Web Development
WordPress Website Design
eCommerce Development
Digital Marketing
eCommerce
PPC
Digital Strategy
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Orange Model Management Inc.
Ashario
Maple Cell Phone & Laptop Repair
Studio 971
Small World Nursery
Wellzone Diagnostics & Specialty Clinic Co.
Supplytic
ND Products
Mackay Heating & Cooling
Northridge Windows & Doors
Data sourced from the agency's DesignRush profile
WebHill Reviews & Testimonials
3younis
Review from Google
5.0★
3younis's Review Sourced from Google
WebHill’s HVAC SEO services helped us improve our online visibility and attract more qualified service calls. Their team understood the HVAC industry, optimized our website properly, and kept us updated throughout the process. We’ve seen better rankings, more traffic, and steady lead growth.
Shannon Williams
Review from Google
5.0★
Shannon Williams's Review Sourced from Google
We have been working with webhill for a short time but they have been absolutely amazing to work with. They are responsive, helpful and speak in laymans terms. I highly recommend them!
A. K.
Review from Google
5.0★
A. K.'s Review Sourced from Google
I started an e-commerce project with WebHill, and the entire experience was very positive. The project was completed successfully and met my expectations. Hamayun was professional, dedicated, and highly responsive throughout the process.
In many cases, he went above and beyond by providing creative design ideas and valuable suggestions that improved the final result. The website has now been launched successfully, and I am planning to continue working with WebHill for marketing services as well.
Great job, Hamayun, and best of luck going forward!
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South Coast Inbound is a digital marketing agency with physical locations in Providence, RI, Warren, RI, and Swansea, MA. We help local businesses generate more leads and customers through Local SEO, SEO, website design, Google Ads and AI Search Optimization...
Top Services:
SEO
Digital Marketing
Social Media Marketing
PPC
Web Design
Show more
Location
Swansea, Massachusetts
Number of Employees
Under 49
Minimal Budget
Under $1,000
Portfolios Count
3 Projects Listed
South Coast Inbound Services
SEO
Digital Marketing
Social Media Marketing
PPC
Web Design
Email Marketing
Advertising
AEO
WordPress Website Design
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
Proposals