Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.
Windmill Strategy is a B2B industrial web design & digital marketing agency helping technical, industrial, life science and manufacturing companies achieve increased visibility & engagement, stronger positioning & branding, higher quality leads, and greater marketing ROI to accelerate growth...
Top Services:
Web Design
Digital Marketing
Digital Strategy
Location
Minneapolis, Minnesota
Number of Employees
Under 49
Average Hourly Rate
$190/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
30 Projects Listed
Windmill Strategy Services
Web Design
Digital Marketing
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
#1 Rated Digital Agency since 1998. Elite SEO, AI Strategy & Unmatched Full Funnel Digital Execution
Fuel Online is a pay-per-click firm with 26 years of experience managing Google Ads, Microsoft Ads, Shopping, display, and paid social campaigns using AI-driven bid optimization and senior-only strategists. It has generated 4.25 million marketing leads for clients across multiple verticals...
Top Services:
SEO
Social Media Marketing
PPC
eCommerce Development
Digital Marketing
Show more
Location
Boston, Massachusetts
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
2 Projects Listed
Fuel Online Services
SEO
Social Media Marketing
PPC
eCommerce Development
Digital Marketing
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
VERACODE
Recruiter.com
Fresh N Lean
Trustmark
Verizon
NVIDIA
Aspect Software
AppDynamics
Steel Commander
Keller & Keller
Data sourced from the agency's DesignRush profile
Fuel Online Reviews & Testimonials
Derek Shaw
CEO at Derek Shaw Labs
5.0★
SEO Review from Derek Shaw
Their expertise definitely shows in their work! Highly recommended for anyone looking for an innovative creative/branding agency to upgrade their business. Their communication and transparency is awesome as well.
Joeri Leeuwerik
Sales manager at Brandist NYC
5.0★
SEO Review from Joeri Leeuwerik
We hired them for Enterprise SEO and so far they have blown us away. The attention to detail, reports and analytics, and actual real serp movement across atleast 30-40% of our keywords within 6 months is astounding. These guys really know their stuff, can't recommend them enough.
Madeline Perez
Organization Manager at Atomic Digital Marketing
5.0★
SEO Review from Madeline Perez
Top notch seo services. We've begun to receive a large number of organic inquiries from people doing Google searches and visiting our website. Since starting with them website traffic via organic has increased approx 250%. Furthermore, we believe that their efforts have steered a large number of new clients toward us. Very impressed.
Reviews verified by DesignRush and sourced from the agency's profile
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Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Lidl
Genpact
Siemens
AWS
Veruvis
Agricola
Raureni
Agricover
Adams Supplements
Eversted
Data sourced from the agency's DesignRush profile
Brandfusion Reviews & Testimonials
Sorina Netu
Review from Google
5.0★
Sorina Netu's Review Sourced from Google
The story of the collaboration with BrandFusion began 13 years ago, when I felt the need to create a brand identity for the company I represent, needing guidance from someone experienced who could transform the company's innovative vision into a strong brand, as we have been for over 30 years.
From discussions about the company's history and its upward trajectory as a company with 100% Romanian capital to the desire to create an identity that expresses the brand's strategy and philosophy, all meetings with them were and are "an added value" for both the company and me, personally.
Thank you for your professionalism, dedication, involvement and friendship because, after so many years, we consider you part of the life of the company and we continue to proudly use the new identity you created.
ADRIAN GARIT
Review from Google
5.0★
ADRIAN GARIT's Review Sourced from Google
I met a team of professionals whom I thank along the way. I am convinced that I chose the best on the market!!
Adrian Novac
Review from Google
5.0★
Adrian Novac's Review Sourced from Google
Professionals, creative, innovative and always with fresh ideas! A team that is a real pleasure to work with. I recommend it wholeheartedly!
Reviews verified by DesignRush and sourced from the agency's profile
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GoldenWing offers bespoke WordPress design and unique branding to elevate your digital footprint. Our SEO tactics enhance web visibility, serving clients worldwide with creativity and tech excellence...
Top Services:
Branding
Design Services
Web Design
eCommerce Development
Web Development
Show more
Location
Vienna, Austria
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Portfolios Count
2 Projects Listed
GoldenWing Services
Branding
Design Services
Web Design
eCommerce Development
Web Development
Digital Marketing
WordPress Website Design
Graphic Design
UI/UX Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Alinea Partners
PORR
UBM Development
Vienna City
Data sourced from the agency's DesignRush profile
GoldenWing Reviews & Testimonials
Benedikt Hasibeder
CEO at Point of New
5.0★
Branding Review from Benedikt Hasibeder
We recently engaged GoldenWing for a complete overhaul of our branding and web design, and the experience was outstanding. From the very first meeting, their team demonstrated a deep understanding of our needs and goals.
GoldenWing took our existing brand and transformed it into something modern and compelling. They didn't just create a new logo or update our website; they developed a cohesive brand identity that truly captures the essence of Point of New. The new design elements are fresh, engaging, and perfectly aligned with our vision.
The process was smooth and efficient. GoldenWing maintained excellent communication throughout, always keeping us in the loop and promptly addressing any questions or concerns. Their ability to incorporate our feedback seamlessly into the project was impressive.
What really stood out was their commitment to timely delivery. Despite the complexity of the project, they managed to meet every deadline without compromising on quality. This reliability was a huge plus for us, as it allowed us to plan our launch with confidence.
Moreover, the value for money was exceptional. The investment in GoldenWing's services has paid off many times over, thanks to the increased engagement and positive feedback weve received from our clients and partners.
Overall, we are thrilled with the results. Our new branding and website have received rave reviews and have significantly enhanced our presence in the market. We couldnt be happier with the partnership and look forward to future collaborations with GoldenWing. Happy to recommend!
Marvie Demit
Review from Google
5.0★
Marvie Demit's Review Sourced from Google
Working with GoldenWing was an outstanding experience! Their innovative vision and keen eye for design resulted in a website that is both sleek and intuitive. The entire process was smooth and highly professional. I wholeheartedly recommend their services!
Isa Borchanow
Review from Google
5.0★
Isa Borchanow's Review Sourced from Google
GoldenWing far exceeded my expectations! With their creative approach and strong sense of aesthetics, they have designed a website that not only looks professional but is also user-friendly. The collaboration was extremely pleasant and professional. I can recommend her without reservation!
Reviews verified by DesignRush and sourced from the agency's profile
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E-Sutra Technologies is a results-driven IT agency specializing in cutting-edge digital solutions. From custom software development and web design to SEO, social media management, and e-commerce, we empower businesses to achieve their goals with innovative strategies. Our expertise combines technical...
Top Services:
Digital Services
Web Design
eCommerce Development
Web Development
WordPress Website Design
Show more
Location
New Delhi, India
Number of Employees
100 - 249
Average Hourly Rate
$25/hr
Minimal Budget
$10,000 - $25,000
E-Sutra Technologies Private Limited Services
Digital Services
Web Design
eCommerce Development
Web Development
WordPress Website Design
Digital Marketing
SEO
Software Development
Mobile App Development
CRM Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Their general understanding of the necessary technical components and their professional demeanor were both outstanding.
Erik Duffield
CEO at Hakkōda
5.0★
Web Development Review from Erik Duffield
From the beginning to the end,E-Sutra Technologies Private Limited offered an incredible experience. In addition to offering services at an incomparable price, they also had an outstanding personnel and outstanding quality. They were able to thoroughly research our brand and produce a new brand book in addition to a cutting-edge, contemporary website with strong functionality. The tailored CMS is user-friendly and ideal for our requirements. E-Sutra Technologies Private Limited comes highly recommended.
Jaswinder Chadha
President at Axtria - Ingenious Insights
5.0★
Web Design Review from Jaswinder Chadha
The experience of working with E-Sutra Technologies Private Limited was amazing. They Designed a new name, logo, narrative, and advertising that accurately represents our development, they totally revamped our brand. We are able to secure additional contracts thanks to the redesigned website, which effectively displays our scope and influence. The best marketing firm service we have ever experienced
Reviews verified by DesignRush and sourced from the agency's profile
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Lighthouse PR & Communications is a public relations (PR) agency crafting compelling narratives and strategic communication solutions. With a focus on protecting brand integrity, the agency connects brands and audiences, fostering meaningful relationships...
Top Services:
Public Relations
Graphic Design
Creative Services
Branding
Digital Services
Show more
Location
Bucharest, Romania
Number of Employees
Under 49
Average Hourly Rate
$99/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
4 Projects Listed
Lighthouse PR & Communications Services
Public Relations
Graphic Design
Creative Services
Branding
Digital Services
Digital Strategy
Reputation Management
Digital Marketing
Content Marketing
Email Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Working with Ana was a true revelation for me. The collaboration with Lighthouse revealed for us new dimensions of opportunities for our business that we weren’t even aware that we can access. High-class expertise, professionalism, total dedication, sustained effort, high quality consultancy, out-of-the-box approach, strategic thinking, real time availability and a lot of passion - a unique combination of ingredients that is difficult to find in one place, and that can generate unique and outstanding outcomes in terms of boosting a business.
Dimana Vlaeva
Review from Google
5.0★
Dimana Vlaeva's Review Sourced from Google
Excellent professionals, strategic and innovatory vision, over-deliver and always with optimal solution. Reliable and trust-worthy, showcasing a highly-determined and focused approach in our business relationship. Capable of solving important issues in new, creative and effective ways.
Reviews verified by DesignRush and sourced from the agency's profile
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SPARK provides custom software, web design, and digital marketing services that move your business forward...
Top Services:
Mobile App Development
Software Development
Web Development
UI/UX Design
Branding
Show more
Location
Kalamazoo, Michigan
Number of Employees
50 - 99
Average Hourly Rate
$125/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
5 Projects Listed
SPARK Business Works Services
Mobile App Development
Software Development
Web Development
UI/UX Design
Branding
WordPress Website Design
Digital Services
Digital Marketing
SEO
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Oliver Packaging & Equipment Co.
Team Elmer's
Kalamazoo Promise
Mall City Mechanical
Volleman's Family Farm
DeWys Manufacturing
Andy J. Egan
Esper Electric
Hounds and Co.
James E. Fulton & Sons
Data sourced from the agency's DesignRush profile
SPARK Business Works Reviews & Testimonials
Justin Mattson
Review from Google
5.0★
Justin Mattson's Review Sourced from Google
We have had a great experience with the SPARK team. They have helped us with a fresh website, updated content strategy and assists with our digital advertising. Always been a great team to work with!
Chenoweth Acct
Review from Google
5.0★
Chenoweth Acct's Review Sourced from Google
I have been very pleased in our partnership with SPARK ever since making the switch over to have them host our website. They are very responsive, quick to accomplish tasks, and always sure to follow up to make sure work is being done to our liking. With our most recent project of revamping pages on our site, they did a great job taking our exact ideas and making them come to life. Every employee I have had the pleasure to work with thus far has been very pleasant and great at what they do. I would certainly recommend SPARK for your digital marketing needs!
Chicken Fried Steak
Review from Google
5.0★
Chicken Fried Steak's Review Sourced from Google
SPARK Business Works was a game changer when it came to tracking Covid-19 symptoms for employees. Their easy-to-use system allowed for easy tracking and alerting to potential risks. Their product helped simplify a complex situation. Additionally, the tech support was quick and efficient in helping me make updates. I recommend!
Reviews verified by DesignRush and sourced from the agency's profile
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We Are a Web Agency. We Use Digital Solutions To Make Your Business Successful.
Complicity is at the heart of the relationships we build with our business partners and collaborators. By taking care of our clients, we take their reality into account and help them achieve their business goals. We foster long-term relationships by sharing successes together, having open and genuine...
Top Services:
Web Development
Digital Marketing
Digital Strategy
Web Design
Show more
Location
Brossard, Canada
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
4 Projects Listed
Reptile Services
Web Development
Digital Marketing
Digital Strategy
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Our mission is to empower businesses and organizations to achieve their goals by solving digital marketing problems through innovative solutions and unparalleled customer service...
Top Services:
Web Development
SEO
Web Design
Digital Marketing
UI/UX Design
Show more
Location
St. Louis, Missouri
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
4 Projects Listed
Matchbox Design Group Services
Web Development
SEO
Web Design
Digital Marketing
UI/UX Design
eCommerce Development
WordPress Website Design
Content Marketing
Social Media Marketing
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Mak Grills
Habitat For Humanity - St. Louis
SWIC Southwestern Illinois College
Quincy Medical Group
Oates Associates
U-City Swim Club
OWH Architects
Knife & Flag
Horner Shifrin
Gunter Pest & Lawn
Data sourced from the agency's DesignRush profile
Matchbox Design Group Reviews & Testimonials
Hayley Santell
Review from Google
5.0★
Hayley Santell's Review Sourced from Google
Honestly, I have nothing short of 5 star feedback for this team. Brent, Amber and the entire crew at Matchbox are extremely intelligent, kind, professional and excellent at what they do. My company - Gunter Pest and Lawn in Kansas City - have been using their services for over eight years. They've helped our web traffic grow, brought our 1970s logo and website design into the 21st century :), regularly propose incredibly creative marketing ideas/strategies and problem solve in our weaker areas. We've been working directly with Amber for years - she's our go-to rep and she's so very communicative and smart.
We're a 4th generation family owned company, and from day one, Matchbox has completely understood and prioritized that differentiator and helped us maximize our efforts. I want to thank Matchbox for all that you do for us! I'd highly recommend their services to any business looking for SEO/web traffic, content buildout, ad management, website design buildout and more!
Tim McDaniel
Review from Google
5.0★
Tim McDaniel's Review Sourced from Google
While incorporating and revamping our business model, it became apparent that we were need of a website update. I went through a process of visiting with several different companies and became obvious almost immediately that Matchbox would be the team to carry us forward. Their level of expertise, knowledge, and portfolio of previous work were without peer. On top of that, their services and ongoing support is top notch... and that's from the perspective of someone that managed services for many years in the corporate world!
The Matchbox folks took our ideas and needs, and created an excellent web presence that was our starting point. They then continued, day in and day out to work WITH us, listening to our ideas, consulting with us on best practices and implementing the best possible solutions for our needs. They have become the partner and trusted advisor that we need to be successful. If you need web design and presence that is the most up to date and effective in today's deep digital jungle, no one else will compare. I cannot recommend any business service higher than Matchbox.
Kyle Tilley
Review from Google
5.0★
Kyle Tilley's Review Sourced from Google
Matchbox is great! They have created some awesome content for us and continually walk us through the complexities of our site. They are definitely helping us reach our audience.
Reviews verified by DesignRush and sourced from the agency's profile
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Spotlight is a full service marketing firm, web design agency and magazine publisher located in Fargo, ND, Bismarck ND, Western Minnesota and Sioux Falls, SD...
Top Services:
Web Design
Digital Marketing
Advertising
SEO
Web Development
Show more
Location
Fargo, North Dakota
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
Spotlight Services
Web Design
Digital Marketing
Advertising
SEO
Web Development
Video Production
Media Buying
Branding
WordPress Website Design
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Kilbourne Group
Hebron Brick
Eventide
Hireclick
Rainbow International
Great North Insurance
O'Keefe Law Firm
Marvin Windows
Thunder Seed
Christianson Companies
Data sourced from the agency's DesignRush profile
Spotlight Reviews & Testimonials
Alex Kelly
Review from Google
5.0★
Alex Kelly's Review Sourced from Google
I’ve worked with and trusted Spotlight since I started my business 2.5 years ago. They’ve done everything from branding to website to advertising for me and have always been very professional while delivering high quality work. I get the feeling that they genuinely care about getting to know our business and helping us grow.
Ryan Berry
Review from Google
5.0★
Ryan Berry's Review Sourced from Google
We had a great experience working with Spotlight Media on our custom business website for Wellness District. They gave our site a much more visually appealing and business-focused look, making a big difference for our brand.
Megan Suedback was fantastic to work with throughout the design, development, and deployment phases. She has a great eye for detail and continues to help us create beautiful and functional additions to our site. Her creativity and expertise make the process smooth and enjoyable.
We also worked with Nick Schommer during deployment and ongoing optimization. He’s extremely knowledgeable, responsive, and easy to work with. Anytime we need updates or adjustments, he’s quick to help and always reliable.
Overall, we’re really happy with the work from Spotlight Media and appreciate their professionalism and expertise. Highly recommend!
Kristi Ulrich
Review from Google
5.0★
Kristi Ulrich's Review Sourced from Google
When our family purchased Jacuzzi Hot Tubs of Fargo and Ulrich Pool Company we knew that we wanted a marketing partner that would work with us and help us to grow our business from the beginning.
The team, led by Mike is passionate about all things marketing and steps up to the plate to help us make the most of our marketing and advertising dollars. The engagement we get from so many team members is amazing, it is as though they are on our payroll. The different integrated platforms that we are using, the ability to adjust as needed to get results and the various reporting methods so we are able to know what is working the best is very important to us.
Spotlight Media's dedication to our success is evident is all they do for us and we are grateful for the partnership. We look forward to continued success and would highly recommend Mike and his team to others.
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Established in 2008, we're an award winning creative agency that specializes in scaling & accelerating brands...
Top Services:
Business Consulting
Branding
Web Design
Web Development
Content Marketing
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Location
High River, Canada
Number of Employees
Under 49
Average Hourly Rate
$160/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
Freshly Pressed Services
Business Consulting
Branding
Web Design
Web Development
Content Marketing
Digital Marketing
PPC
Print Design
Package Design
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Station Pub + Grill
Carnmoney Golf Club
The Better Farm Co.
Data sourced from the agency's DesignRush profile
Freshly Pressed Reviews & Testimonials
Erica Cydeyko
Review from Google
5.0★
Erica Cydeyko's Review Sourced from Google
Launching PIPER LILY™ Skincare was a dream years in the making, and I couldn’t have done it without the incredible team at Freshly Pressed. From copywriting to web design, packaging design, and photography, they saw my vision and brought it to life! Their expertise and creativity helped shape PIPER LILY™ into a multiple International Award-Winning Skincare Brand, and I am beyond grateful.
If you're looking for a one-stop shop for all your marketing needs, look no further—Freshly Pressed team delivers excellence at every step. Thank you for your dedication, talent, and unwavering support!
— Founder, PIPER LILY™ Skincare
Tirzah Adrian
Review from Google
5.0★
Tirzah Adrian's Review Sourced from Google
Where to begin... Ashleigh and her team saved my business after some that was "more affordable" took off with my money!
With their help and guidance, I built a swapping app called Zwapifi that won an international award within the first few weeks of its life!
And then, was bought out by the largest bartering company in Canada, BarterPay just two months after it launched!
I'd say they did a good job 🤣😍
Appreciate you all so much!
Tami-Jo Shaw
Review from Google
5.0★
Tami-Jo Shaw's Review Sourced from Google
I'm very pleased and thrilled with how my new website has come together!
I'm an artist and a designer, and I was wondering if someone else was going to be being able to capture the essence and creativity of what I was wanting to portray in my new website.
Collaborating with Freshly Pressed has given me the results I was looking for!
It was a process and I so appreciate their patience and expertise in bringing my visions to reality.
I feel like they really captured the vibe of how I wanted to present myself and my new website.
Thank you Thank you to everyone involved in the creation of my High Style website!!
I so appreciate all the efforts and attention to detail! 😃😃
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As RekClick 360° Digital Marketing Agency, our purpose in the rapidly growing and evolving digital world is to ensure the growth of the brands we work with through the strategies we develop. With our team of experts, each specializing in their field, we carry out marketing management and implementations...
Top Services:
Digital Marketing
Digital Services
Social Media Marketing
eCommerce
Advertising
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Location
Istanbul, Turkey
Number of Employees
50 - 99
Average Hourly Rate
$100/hr
Minimal Budget
$10,000 - $25,000
RekClick 360° Services
Digital Marketing
Digital Services
Social Media Marketing
eCommerce
Advertising
Content Marketing
CRO
SEO
Web Design
Public Relations
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
KOC Holding AS
Supportive Electronics Services
Yanmar
CASE IH
New Holland Agriculture
Moulo Germany
Asra Trend
Pro House
Maia MC
WebTurkish
Data sourced from the agency's DesignRush profile
RekClick 360° Reviews & Testimonials
Abdullah Karaman
Review from Google
5.0★
Abdullah Karaman's Review Sourced from Google
The digital marketing agency we have worked with for many years in the advertisements of our clinic. They provide service with a wide team of experts. Thank you.
Emirhan Aydemir
Review from Google
5.0★
Emirhan Aydemir's Review Sourced from Google
We had a meeting with Mr. Mustafa for my own company. He and his projects are really successful. I was extremely pleased with the service I received. They have a dedicated team and fulfilled all my requests quickly.
Eda Nur Kaya
Review from Google
5.0★
Eda Nur Kaya's Review Sourced from Google
I would like to thank the RekClick agency for their interest and interest. I can say that it is the best agency you can work with in this field. You can choose with your eyes closed.
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French Digital Communication & Web Agency based in Caen, Normandy
Based in the heart of Caen, Normandy, our web agency has been supporting businesses, brands, and institutions since 2007 in creating custom websites that combine design and performance...
Top Services:
WordPress Website Design
Web Design
SEO
UI/UX Design
Web Development
Show more
Location
Caen, France
Number of Employees
Under 49
Average Hourly Rate
$80/hr
Minimal Budget
$10,000 - $25,000
Highfive Services
WordPress Website Design
Web Design
SEO
UI/UX Design
Web Development
eCommerce Development
Digital Strategy
Content Marketing
Digital Marketing
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Isigny Sainte-Mère
Buronomic
Le Parapluie de Cherbourg
Protecsom
Dielen Laboratory
Semper Invicta
Comu Systems
Data sourced from the agency's DesignRush profile
Highfive Reviews & Testimonials
Anna Kazandjian
Review from Google
5.0★
Anna Kazandjian's Review Sourced from Google
It's a real pleasure working with this agency. Professional, competent, and creative, and above all, with remarkable human qualities. A caring and attentive team. I recommend them without any hesitation.
Sébastien Bacon
Review from Google
5.0★
Sébastien Bacon's Review Sourced from Google
Highfive is one of the nicest and most competent agencies in Caen. Fred and his team provide good advice and know how to support their clients in their approach.
Delphine Pelot
Review from Google
5.0★
Delphine Pelot's Review Sourced from Google
Professional, responsive, creative, sense of aesthetics. I highly recommend this agency which successfully completed our project within the allotted time. Well done !
Reviews verified by DesignRush and sourced from the agency's profile
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Innovate, Code, Elevate Transforming Ideas into Reality.
H.R. Software Solutions Pvt. Ltd. is a leading IT company offering cutting-edge software development, web solutions, and digital marketing services. We specialize in ERP, CRM, mobile app development, and AI-driven solutions for businesses of all sizes. With a customer-centric approach, we deliver innovative...
Top Services:
Software Development
Web Development
Digital Marketing
Mobile App Development
Show more
Location
New Delhi, India
Number of Employees
Under 49
Average Hourly Rate
$30/hr
Minimal Budget
$10,000 - $25,000
H.R Software Solutions Pvt. Ltd. Services
Software Development
Web Development
Digital Marketing
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
Proposals