Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.
MyCloudPulse Technology Pvt. Ltd. has a team of enthusiastic tech geeks who are masters of their fields and are passionate about the development technologies. We have ventured with some of the renowned businesses around the globe and understand the needs of the international clients well...
Top Services:
Web Development
Software Development
Mobile App Development
ERP Consulting
Staff Augmentation
Show more
Location
Jaipur, India
Number of Employees
50 - 99
Average Hourly Rate
$18/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
25 Projects Listed
MyCloudPulse Technology Pvt. Ltd. Services
Web Development
Software Development
Mobile App Development
ERP Consulting
Staff Augmentation
Blockchain
IoT
Digital Services
Digital Marketing
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Since the apps launch, weve seen a notable increase in active users, smoother payment transfers, and high customer satisfaction, with many users praising the app's simplicity and speed.
Cloudpulse demonstrated exceptional project management skills, delivering all milestones on time. They were highly responsive to our feedback and requests, making necessary adjustments swiftly and efficiently.
Chris Theal, CFA, MBA, ICD.D
Founder, President & CEO at Phytokana Ingredients Inc.
5.0★
Mobile App Development Review from Chris Theal, CFA, MBA, ICD.D
CloudPulse delivered outstanding results, with the new TikTok-like app seeing a significant increase in user retention and content interactions. Users are spending more time on the platform, with a noticeable boost in video uploads, likes, and shares. The apps content discovery system, powered by AI, has successfully improved user engagement and personalized experiences.
ALTAF ALI
Founder & CEO at Buziness Digital
5.0★
Mobile App Development Review from ALTAF ALI
We hired CloudPulse to develop a robust digital wallet payment transfer application. The main objective was to create a seamless and secure platform that allows users to manage their finances, make instant transfers, pay bills, and store funds. Our goal was to create a feature-rich app that prioritized security, ease of use, and compatibility with multiple payment gateways and financial institutions.
What stood out most was CloudPulse' deep understanding of the fintech industry and digital wallet development. They proactively suggested additional features, such as real-time fraud detection and advanced transaction reporting, which improved the apps functionality. Their dedication to security and regulatory compliance was a significant factor in our decision to work with them.
Reviews verified by DesignRush and sourced from the agency's profile
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TekRevol is a globally recognized digital innovation company with 10 years of experience delivering high-impact mobile applications, AI-powered software, and scalable digital products. Every engagement begins with a clear roadmap, defined KPIs, and a commitment to measurable business outcomes...
Top Services:
Mobile App Development
Web Development
AI Development
Staff Augmentation
Digital Marketing
Show more
Location
Houston, Texas
Number of Employees
250 - 499
Average Hourly Rate
$35/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
46 Projects Listed
TekRevol Services
Mobile App Development
Web Development
AI Development
Staff Augmentation
Digital Marketing
eCommerce Development
WordPress Website Design
SEO
Software Development
Product Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Pure Plank
Truth GPT
The University of North Alabama
Soundly
Al Hussaini
AMJ Workplace Wellness
Selah
kinekt
Mdrouz
Teemates
Data sourced from the agency's DesignRush profile
TekRevol Reviews & Testimonials
Aleksandra Puzyno I DYWIDAG Concrete
Marketing Manager in DYWIDAG at DYWIDAG Concrete Technologies
5.0★
Mobile App Development Review from Aleksandra Puzyno I DYWIDAG Concrete
TekRevol did a great job with our app. They understood what we needed and finished everything on time. Working with them was easy and professional. I recommend them to anyone who wants a good app.
Sidra Ansari
Brand Manager at Vitruvian Agency
4.3★
Web Development Review from Sidra Ansari
I recently collaborated with Tekrevol for the development and design of our marketing website, and the experience was outstanding. Their team showcased professionalism, creativity, and a deep understanding of web technologies. The communication was clear and effective, ensuring a smooth process from start to finish.
The design and functionality of our website exceeded our expectations, making it not only visually appealing but also user-friendly and responsive across all devices. The project was delivered on time and within budget, reflecting Tekrevol's dedication to quality and client satisfaction.
I highly recommend Tekrevol to anyone in need of top-quality web development and design services. Their expertise and customer-focused approach truly set them apart.
Sara Kraeski
Marketing Manager at Lex Mundi
5.0★
Mobile App Development Review from Sara Kraeski
TekRevol created a design aimed at enhancing the website's accessibility, with the anticipation of boosting traffic and conversion rate.
Their team representative effectively communicated clear timelines and objectives. Notably, they exceeded expectations and delivered exceptional application development services. Their excellent communication and responsiveness played a vital role in the project's success.
Reviews verified by DesignRush and sourced from the agency's profile
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Think Big. Think The Apptitude - We build apps that build your business.
Think Big. Think The Apptitude. This is not merely a slogan - we welcome challenges and deliver sustainable results as per the needs and timeline of clients. From startups to established businesses, The Apptitude has been helping brands succeed in the AI and digital world for well over 9 years...
Top Services:
Software Development
Mobile App Development
Blockchain
AI Development
eCommerce Development
Show more
Location
Houston, Texas
Number of Employees
100 - 249
Average Hourly Rate
$50/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
8 Projects Listed
The Apptitude Services
Software Development
Mobile App Development
Blockchain
AI Development
eCommerce Development
Web Development
Digital Services
Digital Marketing
CRM Consulting
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Glam Grid
LiftLine
Yoga Unity
BalanceMe
Bloom Rate
Curb
Glo
Lyst
Fieldwire
Waking Up
Data sourced from the agency's DesignRush profile
The Apptitude Reviews & Testimonials
John Kennedy
Co-Founder at Breava
5.0★
Mobile App Development Review from John Kennedy
The team at The Apptitude did a wonderful job of understanding my requirements and delivering the best results possible. From the initial consultation phase of my project to the final phases and optimization, the team showed utmost professionalism and expertise. The initial UI/UX turned out to be beautiful, seamless, and user-centric, as I had in mind. The team’s dedication, support, and skills is top-notch and their communication is cooperative and timely.
I highly recommend The Apptitude for app development.
Julian Hayes
VP Marketing at PrixmaStudios
4.8★
Mobile App Development Review from Julian Hayes
Super happy with the final product, though we had a few back-and-forths on design details. The team was patient and nailed it in the end. They partnered with us. Gave honest feedback and suggested features we hadn’t thought of. Felt like having in-house devs without the overhead.
Ronak Chandrana
CEO at Fittedup
5.0★
Mobile App Development Review from Ronak Chandrana
It was a great journey working with The Apptitude. From the initial consultation phase to the final phases and maintenance of the Fittedup project, everything was up to the mark. The team worked dedicatedly and passionately, showcasing great skills and expertise. We had a long and deep consultation meeting where they understood my vision and from there, everything went smoothly. I would surely recommend The Apptitude for high-quality mobile app development and marketing.
Thank you for making everything seem so easy!
Reviews verified by DesignRush and sourced from the agency's profile
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For Over 20 Years, We've Been Crafting Stunning Custom Websites in Austin, Texas.
GLIDE® offers web design services with expertise in WordPress, Shopify and Webflow Development, along with digital marketing services for SMB and enterprise brands...
Top Services:
Web Design
Web Development
SEO
WordPress Website Design
eCommerce Development
Show more
Location
Austin, Texas
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
12 Projects Listed
GLIDE® Services
Web Design
Web Development
SEO
WordPress Website Design
eCommerce Development
UI/UX Design
Branding
PPC
Digital Strategy
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
WPEngine
Circuit of the Americas
Baylor College of Medicine
RetailMeNot
Yeti Coolers
TacoDeli
ShipEngine
Chariot Energy
Bodeswell
Arrive Logistics
Data sourced from the agency's DesignRush profile
GLIDE® Reviews & Testimonials
Zac Henderson
Director of Communications at The Arc of Texas
5.0★
Web Development Review from Zac Henderson
The Glide team that we worked with was fantastic. We were on a tight schedule, and they made it work. We are very happy with the new site and feel lucky to have worked with Glide.
Madeline was especially a joy to work with. She personable, efficient and really cared about getting the project done right.
Anissa Munoz
Senior Marketing Manager at Center for Child Protection
4.8★
Website Redesign Review from Anissa Munoz
We had a fantastic experience partnering with Glide to redesign our website. From the very beginning, their team showed a genuine interest in understanding the mission and work of the Center for Child Protection. This thoughtful approach allowed them to tailor the site better to meet the needs of our diverse audiences.
Their expertise in web design was evident throughout the process, and they worked closely with us to ensure the final product was impactful and user-friendly. Having Paola as our Project Manager was a huge asset—she kept everything on track and ensured we met all of our deadlines on both sides.
We were especially impressed by Glide’s passion for supporting nonprofits, which aligns with their values as a certified B Corporation. It made the collaboration even more meaningful.
Reba Collins
Content Officer at Chimp Haven
5.0★
Website Redesign Review from Reba Collins
We loved working with GLIDE! The project team was fantastic and very easy to work with. We had some thoughts around how we wanted to see our brand reflected on the website, and GLIDE did a great job at taking all those thoughts and bringing them to life with fresh ideas and a beautiful, cohesive design. We also really appreciate GLIDE's commitment to working with nonprofits; our project was done on time and on budget. They've continued to provide us with great support on the live site, and we look forward to working with them on any future needs.
Reviews verified by DesignRush and sourced from the agency's profile
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PPC analytics for B2B tech. Senior specialists only.
Holini is a specialized, remote-first digital marketing agency based in Tallinn, Estonia, focusing exclusively on Google Ads, Paid Social, and Analytics for B2B technology companies...
Top Services:
PPC
Big Data Analytics
Location
Tallinn, Estonia
Number of Employees
Under 49
Average Hourly Rate
$149/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
9 Projects Listed
Holini Services
PPC
Big Data Analytics
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Livespace
DeskTime
Cherry Servers
Booksy
Passware
Zone
Estateguru
Time Point
Veriff
Zebra BI
Data sourced from the agency's DesignRush profile
Holini Reviews & Testimonials
Sam Lepak
Review from Google
5.0★
Sam Lepak's Review Sourced from Google
After seeking advice from countless marketing and analytics agencies and freelancers, I thought my tracking problem was unsolvable. That was until I found Holini... Taavi from the Holini team was able to understand the problem instantly and share detailed solutions that even a non-developer could easily understand (I'm a marketer). His help has been insurmountable to our company's growth in which we have a plan in place to accurately track users and make data-driven data solutions. Being a former Director of Paid Media at a large growth agency (100+ org), we couldn't even solve this problem. That said, Taavi and the team at Holini know their stuff and I highly recommend anyone looking for agency services.
Reviews verified by DesignRush and sourced from the agency's profile
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Quest Global Technologies is a global leader in development & consultation of cutting-edge Blockchain, Metaverse, AR/VR, QA, Automation, Salesforce & Web3 advancements...
Top Services:
Blockchain
AI Development
Digital Marketing
IT Services
Business Consulting
Show more
Location
Indore, India
Number of Employees
100 - 249
Average Hourly Rate
$50/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
6 Projects Listed
Quest Global Technologies Ltd Services
Blockchain
AI Development
Digital Marketing
IT Services
Business Consulting
Software Testing
VR/AR
Software Development
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
RadioShack
Shiba Inu coin
Rowan Energy
Taboo Token
Yuse Token
Data sourced from the agency's DesignRush profile
Quest Global Technologies Ltd Reviews & Testimonials
Crystal Heetai
Marketing Coordinator at Ayalytical Instruments, Inc.
5.0★
Mobile App Development Review from Crystal Heetai
We hired Quest Global to help build our technical infrastructure from scratch, including a customized blockchain solution, mobile and web app development, and an admin panel. They provided valuable feedback and questioning to direct us and set up the right infrastructure. Overall, I'm satisfied with their work and would highly recommend them.
Amy DeFaveri
Content Marketing Manager at GuidePoint Security
5.0★
Mobile App Development Review from Amy DeFaveri
Another company had started the project, so Quest Global picked it up, improved it, and completed it. They did 90%95% of the project. They had all the skills we needed, good technical expertise, reasonable pricing, and they could deliver the project on time. All in all, they were a boutique developing company wed work with the decision-makers and get a high level of service.
Paul Driedger
Owner at EcoGreen Landscaping LLC
5.0★
IoT Review from Paul Driedger
We have been thoroughly impressed with Quest Global Technologies Ltd and their innovative AI solutions for the railroad industry. From predictive maintenance to real-time performance analytics, their team has truly transformed our operations. Their in-depth understanding of the industry's challenges, combined with their advanced technological capabilities, allowed them to tailor solutions that have significantly improved our efficiency and safety.
The integration of AI tools has led to optimized train scheduling, minimized downtime, and more accurate decision-making, directly impacting our bottom line. Moreover, Quest Global Technologies Ltd provided continuous support and expert advice throughout the project, ensuring a seamless implementation.
The professionalism, expertise, and dedication of their team make them a standout partner. If you're looking for AI solutions that bring real, measurable improvements, we highly recommend Quest Global Technologies Ltd.
Reviews verified by DesignRush and sourced from the agency's profile
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Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
NCR Voyix
BrightOrg Services
Makersite
The Marketing Practice
Vensure Employer Services
Simeio
Namely
Aderant Stridyn
Genesiscare
Verizon
Data sourced from the agency's DesignRush profile
Media Frenzy Global Reviews & Testimonials
Emily Pearce
Director of Communications at Expereo
3.2★
Public Relations Review from Emily Pearce
This agency was only used for a short period. A pleasant and responsive team but not quite as strong on strategy, C-Suite engagement/interviewing or ensuring our organisation provided enough information to achieve the best results.
Christine Quarte
Review from Google
5.0★
Christine Quarte's Review Sourced from Google
I had the pleasure of partnering with Media FRENZY to help with brand repositioning and strategic work, and the experience was phenomenal. They were truly amazing partners—strategic, creative, and always willing to push us when needed. Their in-depth process ensured every detail was addressed, and they remained open to discussions, feedback, and exploring new concepts with us.
Media FRENZY consistently brought fresh ideas to the table, showcasing their ability to think outside the box while keeping our goals at the forefront. Their collaborative approach and dedication made them excellent partners throughout the journey. Sarah, Dave and team were professional, collaborative and quite frankly, a FUN team to partner with. If you're looking for a marketing agency that combines strategy with creativity and genuinely listens to your needs, I absolutely recommend Media FRENZY.
Joe Williams
Review from Google
5.0★
Joe Williams's Review Sourced from Google
Fantastic company. They do PR and marketing the right way and care deeply about clients. If you’re in need of positive coverage and results, I’d recommend MFG to any organization looking for a true partner.
Reviews verified by DesignRush and sourced from the agency's profile
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Ideate. Create. Elevate. Just like we did with Myco.io $80M valuation, 22M users, in just 3 years.
MyTeams is a product development powerhouse that created Myco.io. Scaled to 22M users. Valued at $80M.
We offer expert app, web, and software development through staff augmentation, dedicated teams, and complete project outsourcing...
Top Services:
Mobile App Development
Software Development
Blockchain
Product Design
Staff Augmentation
Show more
Location
Austin, Texas
Number of Employees
50 - 99
Average Hourly Rate
$49/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
5 Projects Listed
MyTeams Services
Mobile App Development
Software Development
Blockchain
Product Design
Staff Augmentation
Web Development
AI Development
Digital Marketing
Branding
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Myco.io
Gargash
Daman Investments
Daman Securities
Moiseau
Buypass.ai
DVA
Aptos
art3.io
Factor6
Data sourced from the agency's DesignRush profile
MyTeams Reviews & Testimonials
Zuhair Jawed
Product Manager at myco
5.0★
Mobile App Development Review from Zuhair Jawed
Working with MyTeams for our streaming app has been a truly professional experience. Their frontend development team brought our idea to life with a seamless and responsive user interface.
The UI/UX design team delivered a myriad of designs that were not only visually stunning but also intuitive and user-centered. MyTeams provided top-notch frontend development and design team augmentation services, giving us the flexibility and expertise we needed at every stage. Key feature integration was flawlessly executed, enabling smooth experience for our users. The AI assistant and chat integrations added a modern, personalized layer to the user and admin apps, enhancing user engagement. Throughout the project, MyTeams consistently delivered high-quality work, expanding our capabilities through skilled development and design staff augmentation. Their collaborative approach, technical proficiency, and commitment to our success made them an invaluable partner in launching our streaming platform.
Ken Lark
Review from Google
5.0★
Ken Lark's Review Sourced from Google
MyTeams helped us build a donation platform and volunteer management tool that aligned with our mission — complete with mobile app, CRM, and transparent donation tracking. Their ethical approach and genuine investment in our cause made them a rare find. We now serve 200+ grassroots partners globally. Grateful for their partnership.
Muhid Younus
Review from Google
5.0★
Muhid Younus's Review Sourced from Google
MyTeams is an amazing App Development Company that carefully adhered to all of my queries in app development, walked me through the different predicted stages of the Project timeline and made it very easy to comprehend the requirements for my "Informative weather Update App" and successfully executed the project
More power to your company, MyTeams
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Three29 is a B2B digital marketing agency based out of Sacramento, CA and Jacksonville FL...
Top Services:
Web Design
Web Development
WordPress Website Design
SEO
PPC
Show more
Location
Sacramento, California
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
6 Projects Listed
Three29 Services
Web Design
Web Development
WordPress Website Design
SEO
PPC
Branding
Digital Marketing
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Cobram Estate US
Sacramento Kings
Coterie Insurance
Bogle Family Vineyards
Basalite
iHeart Media
Jiffy Lube
Mitsubishi
Safe Credit Union
Sacramento State University
Data sourced from the agency's DesignRush profile
Three29 Reviews & Testimonials
Holly DeFazio
Review from Google
5.0★
Holly DeFazio's Review Sourced from Google
We could not be happier with the service we received from Dedicated Designs/Three29. Josh and Courtney were absolutely delightful to work with. We had the pleasure of working with both Josh and Courtney on the redesign of our website. They both came with a wealth of information, creative ideas and patience. They took the information we gave them and came back with a finished out, easy to navigate website design that flows seamlessly. We could not be happier! We continue to work closely with them on edits and updates to our website today. We highly recommend them for any of your website needs.
The CLTRE Team
Tami Louis
Review from Google
5.0★
Tami Louis's Review Sourced from Google
We just finished working with Josh and Michelle at Dedicated Designs and we LOVE our new logo! Michelle is a talented graphic artist. She took our ideas, suggestions, and feedback, and created a logo that will level up our marketing and branding. I'm so grateful!
Tami Louis-Olesen
Review from Google
5.0★
Tami Louis-Olesen's Review Sourced from Google
We just finished working with Josh and Michelle at Dedicated Designs and we LOVE our new logo! Michelle is a talented graphic artist. She took our ideas, suggestions, and feedback, and created a logo that will level up our marketing and branding. I'm so grateful!
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We're Milk & Honey PR, an agency shaped by our values, owned by our team, and bought in to by clients with purpose. We were created to cater to the growing calls for change in business. Milk & Honey is the land of opportunity. Opportunities for our team our clients, the media and the end consumer. Mainly...
Top Services:
Public Relations
Reputation Management
Digital Marketing
Branding
Audio Production
Show more
Location
London, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$220/hr
Minimal Budget
$25,000 - $50,000
Milk & Honey PR Services
Public Relations
Reputation Management
Digital Marketing
Branding
Audio Production
Email Marketing
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
giffgaff
MORNING
PriceSpy
KPMG
Data sourced from the agency's DesignRush profile
Milk & Honey PR Reviews & Testimonials
Pascha Rix
Review from Google
1.0★
Pascha Rix's Review Sourced from Google
Super unprofessional experience. Founder Kirsty’s emails were rude and uncalled for, definitely not working with them.
Scott Sciberras
Review from Google
5.0★
Scott Sciberras's Review Sourced from Google
Great team to work with and are always on hand when you need them, no matter day or night. Highly recommended !!!!
j p
Review from Google
5.0★
j p's Review Sourced from Google
I know the people have worked for them in the past, Iff you want to connect with who's who these are the people...
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Finally, a smart, integrated creative and media agency that gets what you do, gets going and gets results. Hi, were Modo Modo. Creative & Media for complex businesses...
Top Services:
Digital Marketing
Creative Services
Content Marketing
Advertising
Show more
Location
Atlanta, Georgia
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Modo Modo Agency Services
Digital Marketing
Creative Services
Content Marketing
Advertising
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Carrier
Interface
Coca-Cola
Southwire
Equifax
GHX
Peach Bowl Inc. - Chick-fil-A Peach Bowl
NCR Atleos
Powerside
Global Payments
Data sourced from the agency's DesignRush profile
Modo Modo Agency Reviews & Testimonials
Allyson Burroughs
Vice President, Brand, Digital, and Communications at Ricoh North America
5.0★
Integrated Marketing Review from Allyson Burroughs
I had the pleasure of working with Modo Modo Agency in 2022, when I was responsible for the complete renovation of Ricoh North America's brand narrative and visual design system, across all channels and all audiences. There were three immediately necessary elements - 1) internal communications materials about the overhaul of the brand narrative in order to build trust and enthusiasm internally for the new strategic direction of the company, 2) recruitment marketing assets to attract new talent to the organization very rapidly, and 3) go-to-market assets for multiple vertical industries where Ricoh was strategically focused on specific levels of growth.
Modo Modo Agency helped me lead the charge by generating extremely valuable internal communications materials, visual design system assets, manager and leadership guides and more to help with evangelizing internally the evolved brand narrative and the new strategic plan set forth by the CEO. They also created a significant number recruitment marketing assets for a number of digital channels to help build excitement around the brand, attract talent, and encourage employment applications for the significant number of open positions the company needed to fill. Lastly, we worked closely on GTM initiatives across paid and owned channels for the specific vertical industries Ricoh had identified in their strategic growth plan.
The team is strategic, focused on meeting business objectives, and delivering on the critical KPIs of each program. Modo Modo Agency stepped in quickly, delivered smart, well-executed, and effective assets for all the audiences and channels we needed to address. I would enthusiastically recommend them and would most definitely hire them again.
Maria Manahan
Review from Google
5.0★
Maria Manahan's Review Sourced from Google
An amazing team. Always by our side. They listen and deliver quality work. I love working with their team members.
David Epps
Review from Google
5.0★
David Epps's Review Sourced from Google
This is our first year at Peach Bowl, Inc. working with Modo Modo. In fact, we're literally months into our business relationship.
I'll be able to provide a more thorough review later, but we have found Modo Modo to be an intensely engaged agency. They have very talented people in the design chairs and the account management team. They've been extremely responsive in terms of learning how we like to work, and reacting accordingly.
We made the decision to leave one agency and sign on with Modo Modo, and the best thing I can say at this point is that we are not disappointed in our decision. We've seen and are expecting top-shelf work from them.
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Digital Agency helping businesses and startups grow in competitive markets.
Camel Expert is a web development and digital marketing agency working as a marriage of two businesses: we build our own B2B SaaS products and act as a tech partner for fast-growing companies. Headquartered in Poland, we work as a remote-by-design company of 50+ passionate people who can be quickly organized...
Top Services:
Web Development
eCommerce Development
WordPress Website Design
Mobile App Development
Software Development
Show more
Location
Warsaw, Poland
Number of Employees
Under 49
Average Hourly Rate
$80/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
2 Projects Listed
Camel.Expert LLC Services
Web Development
eCommerce Development
WordPress Website Design
Mobile App Development
Software Development
Digital Marketing
SEO
PPC
Social Media Marketing
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
Proposals