Modo Modo Agency

Modo Modo Agency Services

• Digital Marketing
• Creative Services
• Content Marketing
• Advertising

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  Allyson Burroughs

  Vice President, Brand, Digital, and Communications at Ricoh North America

  Brand, Recruitment Marketing, and Vertical Industry GTM

  Project Type: Integrated Marketing

  Review Date: 7 July, 2025

  I had the pleasure of working with Modo Modo Agency in 2022, when I was responsible for the complete renovation of Ricoh North America's brand narrative and visual design system, across all channels and all audiences. There were three immediately necessary elements - 1) internal communications materials about the overhaul of the brand narrative in order to build trust and enthusiasm internally for the new strategic direction of the company, 2) recruitment marketing assets to attract new talent to the organization very rapidly, and 3) go-to-market assets for multiple vertical industries where Ricoh was strategically focused on specific levels of growth.Modo Modo Agency helped me lead the charge by generating extremely valuable internal communications materials, visual design system assets, manager and leadership guides and more to help with evangelizing internally the evolved brand narrative and the new strategic plan set forth by the CEO. They also created a significant number recruitment marketing assets for a number of digital channels to help build excitement around the brand, attract talent, and encourage employment applications for the significant number of open positions the company needed to fill. Lastly, we worked closely on GTM initiatives across paid and owned channels for the specific vertical industries Ricoh had identified in their strategic growth plan.The team is strategic, focused on meeting business objectives, and delivering on the critical KPIs of each program. Modo Modo Agency stepped in quickly, delivered smart, well-executed, and effective assets for all the audiences and channels we needed to address. I would enthusiastically recommend them and would most definitely hire them again.

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