Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.
Working to rid the world of bad design, one job at a time.
GMCI Creative is a full-service digital, print, web, video and experiental marketing and design agency that has been in Chicagoland since 1991. GMCI is a Certified Woman Owned Business. DUNS # 114578276. Cage ID 8FAF3...
Top Services:
Branding
Web Development
Graphic Design
Digital Marketing
Digital Services
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Location
Elgin, Illinois
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
Under $1,000
Portfolios Count
4 Projects Listed
GMCI Services
Branding
Web Development
Graphic Design
Digital Marketing
Digital Services
Video Production
Web Design
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
United States Census
Mid America Corp
Balanced Environments, Inc.
Coca-Cola
Major League Baseball
School District U-46
Doctors of Physical Therapy
Brittain's Oil Express
Midwest Groundcovers
Judson University
Data sourced from the agency's DesignRush profile
GMCI Reviews & Testimonials
Gayle Kruckenberg Sales Director at Balanced Environments, Inc.
5.0★
Web Development Review from Gayle Kruckenberg
Gilmore Marketing Concepts, Inc. has been a phenomenal asset to our company growth and brand awareness. From a full web site redesign to print work, digital marketing conception and creation as well as full picture marketing management we have been extremely pleased. We have experienced individual attention, speedy service and top notch creativity. They understand how to work with our team as well as our corporate branding.
Gayle Kruckenberg Review from Google
5.0★
Gayle Kruckenberg's Review Sourced from Google
Gilmore Marketing Concepts, Inc. has been a phenomenal asset to our company growth and brand awareness. From a full web site redesign to print work, digital marketing conception and creation as well as full picture marketing management we have been extremely pleased. We have experienced individual attention, speedy service and top notch creativity. They understand how to work with our team as well as our corporate branding.
Len Review from Google
5.0★
Len's Review Sourced from Google
So happy our company chose Gilmore Marketing for our marketing needs. The Gilmore team is so easy to work with, they have a magnificent imagination and vision to create stellar marketing products. I highly recommend.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We Take Winning Seriously. This Goes for You and for Us.
Custom software, marketing, development, and IT consulting. From top line to bottom line, we move the obstacles to propel your business forward...
Top Services:
Web Design
Web Development
WordPress Website Design
eCommerce Development
Content Marketing
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Location
Jacksonville Beach, Florida
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
Under $1,000
Oyova Services
Web Design
Web Development
WordPress Website Design
eCommerce Development
Content Marketing
eCommerce
Digital Marketing
Social Media Marketing
SEO
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Tom Coughlin Jay Fund
Aude Smith Architecture
BNTC
UltimaCase
Data sourced from the agency's DesignRush profile
Oyova Reviews & Testimonials
Kirill Kudymov Product Manager at Schneider Electric Sustainability Business
5.0★
Web Development Review from Kirill Kudymov
Oyova designed and developed a web platform that allows users to access and post information relating to MS. Without wireframes, their team developed much of the design on their own, taking into account that the interface needed to be very user-friendly for our audience.
Brittany Grunzinger Review from Google
5.0★
Brittany Grunzinger's Review Sourced from Google
Oyova has continuously proven to be a fantastic partner to our team! They are knowledgable, easy to work with, and come to the table ready to collaborate. When seeking a business relationship, the hope is always that it’s seamless, and that’s exactly the experience we’ve had with them. Whether we have a simple question or a complex need, they remain a team that we can rely on. My primary point-of-contact is Beth, and she’s been wonderful! She’s not only great at keeping things on track, she’s also kind and approachable. In fact, I’ve collaborated with multiple members at Oyova and everyone has made it easy to build a long-term, trusting relationship with them. If you have the chance, work with them. You’ll be glad you did!
S. christian Review from Google
5.0★
S. christian's Review Sourced from Google
We partnered with Oyova for outsourced development work, and the experience was outstanding. From the very beginning, their team demonstrated a deep understanding of our project needs and delivered high-quality work on time and within budget.A special shoutout to our account manager, Beth Rener, who always went above and beyond to ensure a seamless process. She was incredibly responsive, proactive, and always one step ahead in managing the projects. Whether it was addressing questions, providing updates, or making sure everything stayed on track, her attention to detail and commitment to our success truly stood out.Highly recommend Oyova and Beth!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We are a local agency specializing in creating unique & responsive websites that work for you, and show up where your customers are looking for services like yours! We take pride in great customer services, and even better work & pricing!...
Top Services:
Web Development
Digital Services
Web Design
SEO
Digital Marketing
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Location
Regina, Canada
Number of Employees
Under 49
Minimal Budget
Under $1,000
Portfolios Count
3 Projects Listed
Nomad Designs Services
Web Development
Digital Services
Web Design
SEO
Digital Marketing
CRM Consulting
PPC
eCommerce
eCommerce Development
UI/UX Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Catalyzing Innovation and Smart Digital Solutions.
Apptalyst is a software development and digital marketing company. Our team is as wise as tree full of owls and we take great pride in proving our mettle in the services we offer. We strive to serve individuals, small businesses and corporations alike...
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Mobile App Development
Digital Marketing
SEO
Graphic Design
Web Design
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Location
Great Falls, Virginia
Number of Employees
Under 49
Average Hourly Rate
$35/hr
Minimal Budget
Under $1,000
Portfolios Count
3 Projects Listed
Apptalyst Services
Mobile App Development
Digital Marketing
SEO
Graphic Design
Web Design
UI/UX Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Miles Ahead Marketing provides websites that represent your brand, rank high on Google's listings, and represent your brand in a way that you can be proud of...
Top Services:
Web Design
SEO
Social Media Marketing
Digital Marketing
Reputation Management
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Location
Corpus Christi, Texas
Number of Employees
Under 49
Minimal Budget
Under $1,000
Portfolios Count
2 Projects Listed
Miles Ahead Marketing Services
Web Design
SEO
Social Media Marketing
Digital Marketing
Reputation Management
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Best Law Firm, PLLC
JPM Real Estate Photography
K-9 Elite Dog Training
Top Dog Mobile Detailing
Medina Roofing & Construction
Grace TES
Rustic Falls Vaughn Ranch
Pray for Prodigals
Faithful Apparel
Communion H+B
Data sourced from the agency's DesignRush profile
Miles Ahead Marketing Reviews & Testimonials
Joann Gutierrez Review from Google
5.0★
Joann Gutierrez's Review Sourced from Google
The team at Miles Ahead Marketing went above and beyond to provide me with a great website. They put in hard work and granted everything I asked for. Thank You!!
Jeannette Hernandez Review from Google
5.0★
Jeannette Hernandez's Review Sourced from Google
Miles Ahead Marketing created an incredible website for my business! Not only were they extremely thorough in including the finest of details, but they fully captured the heart of my business in the design of the website. Communication was thorough and their response time was immediate. Any questions or opinions I had were taken very seriously and I truly felt like they cared about how important this website was for my business. If I could rate more than 5 stars I would!
McKinleigh Barney Review from Google
5.0★
McKinleigh Barney's Review Sourced from Google
This agency created a beautiful website for our business in a timely manner with fantastic communication. Furthermore, we get more leads now than we ever have before after their incredibly effective SEO and social media services! I could never recommend another marketing agency more highly than Miles Ahead Marketing.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
BlueVine Digital Marketing Solutions is a digital marketing agency for local service businesses across the United States. Founded in 2022, we handle Google Ads, social media advertising and management, local SEO, AI search optimization, websites, and hosting...
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Digital Marketing
PPC
Social Media Marketing
Media Buying
AEO
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Location
Guaynabo, Puerto Rico
Number of Employees
Under 49
Average Hourly Rate
$45/hr
Minimal Budget
Under $1,000
BlueVine Digital Marketing Solutions Services
Digital Marketing
PPC
Social Media Marketing
Media Buying
AEO
Web Design
Web Development
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Page Potato is a Melbourne-based digital marketing agency offering SEO, Google Ads, Facebook Ads, marketing automation, eCommerce marketing, and WordPress website development. They focus on ROI-driven strategies, sales funnels, providing transparent advanced reporting and no lock-in contracts...
Top Services:
Digital Strategy
SEO
Web Development
PPC
Content Marketing
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Location
Melbourne, Australia
Number of Employees
Under 49
Average Hourly Rate
$20/hr
Minimal Budget
Under $1,000
Page Potato Services
Digital Strategy
SEO
Web Development
PPC
Content Marketing
Email Marketing
WordPress Website Design
eCommerce
CRM Consulting
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Avian Australia
Natural Ingredients Australia
Everrich Finance
Sunshine Montessori Training
Bronte Price
Finite Group
Colon Irrigation Melbourne
The Equality Network
Grandview Cleaning & Maintenance
Solo Trade Painting
Data sourced from the agency's DesignRush profile
Page Potato Reviews & Testimonials
Murray Kha Review from Google
5.0★
Murray Kha's Review Sourced from Google
Shan brings a rare combination of technical expertise, creative problem-solving, and a deep understanding of user experience. Whether it’s building sleek, responsive interfaces or architecting robust backend systems, Shan consistently delivers high-quality work that exceeds expectations.What truly sets Shan apart is the attention to detail and commitment to clean, maintainable code. Shan is not only a skilled developer but also a fantastic collaborator—always open to feedback, quick to offer help, and proactive in finding solutions. Thanks to Shan, our web projects have become faster, more scalable, and far more user-friendly.If you're looking for someone who can turn complex ideas into elegant digital experiences, Shan is the developer you want on your team
Tony Osman Review from Google
5.0★
Tony Osman's Review Sourced from Google
Review for Page Potato Online MarketingWe recently worked with Page Potato Online Marketing to redesign the website for Grandview Cleaning & Maintenance, and we couldn’t be more pleased with the results. From the very beginning, the Page Potato team demonstrated a clear understanding of our business and what we were looking to achieve with our online presence.They took the time to listen carefully to our needs, offered thoughtful suggestions, and created a website that reflects the professionalism and reliability of our services. Communication was always smooth and straightforward – they were easy to reach, responsive to feedback, and genuinely committed to delivering a high-quality product.The final website not only looks great but also aligns perfectly with our brand and goals. We highly recommend Page Potato to any business looking for a dedicated and capable online marketing team.— Grandview Cleaning & Maintenance
Shanice Paing Review from Google
5.0★
Shanice Paing's Review Sourced from Google
Had a consultation with Shan after just launching my first website and he was so incredibly helpful, providing practical tips to help get started with marketing. Highly recommend his services!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
DIT INTERACTIVE, based in USA and India, is a leading design and development agency with 14+ years of experience. Specializing in web and mobile design, they excel in creating innovative ecommerce solutions for various industries. As certified partners of BigCommerce and Shopify, they've delivered successful...
Top Services:
eCommerce Development
Web Development
SEO
PPC
Social Media Marketing
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Location
Ahmedabad, India
Number of Employees
50 - 99
Average Hourly Rate
$25/hr
Minimal Budget
Under $1,000
Portfolios Count
10 Projects Listed
Dit Interactive Pvt Ltd Services
eCommerce Development
Web Development
SEO
PPC
Social Media Marketing
CRO
UI/UX Design
Content Marketing
WordPress Website Design
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Empowering Your Digital Future With Reliable IT Solutions
Alliance IT Solutions delivers expert IT services and custom technology solutions designed to accelerate business growth. Trusted by clients across the USA, Australia, and New Zealand, we combine innovation with reliability to keep your operations running smoothly...
Top Services:
eCommerce Development
SEO
Web Development
Web Design
Logo Design
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Location
Christchurch, New Zealand
Number of Employees
Under 49
Average Hourly Rate
$40/hr
Minimal Budget
Under $1,000
Portfolios Count
2 Projects Listed
Alliance IT Solutions Services
eCommerce Development
SEO
Web Development
Web Design
Logo Design
Product Design
Digital Strategy
WordPress Website Design
Digital Marketing
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
DealKing
Erin Gymnastics Oceania
Hotmilk Lingerie
By Oriana Collection
Sunday Seoul Limited
ListBurst
Envy By Kirstina Inc
Data sourced from the agency's DesignRush profile
Alliance IT Solutions Reviews & Testimonials
alisha kapoor Review from Google
5.0★
alisha kapoor's Review Sourced from Google
Alliance IT Solutions delivers modern, professional web development with attention to detail and clean design. Their team is responsive, turning ideas into functional, responsive websites that work smoothly across devices. Highly recommend.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
EightySix Digital provide Digital Marketing services to all businesses. Get your business in front of hundreds of new clients and grow your online presence...
Top Services:
Digital Marketing
Web Design
UI/UX Design
WordPress Website Design
SEO
Show more
Location
Christchurch, New Zealand
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
Under $1,000
EightySix Digital Services
Digital Marketing
Web Design
UI/UX Design
WordPress Website Design
SEO
PPC
Web Development
AEO
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We connect strategy and creativity to turn visibility into growth. At Kokolski, SEO, design and performance work together to attract, engage and convert. No templates, no guessworkjust clear thinking, sharp execution and measurable results...
Top Services:
SEO
Digital Services
Graphic Design
Branding
Design Services
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Location
Majadahonda, Spain
Number of Employees
Under 49
Average Hourly Rate
$95/hr
Minimal Budget
Under $1,000
Kokolski Agency Services
SEO
Digital Services
Graphic Design
Branding
Design Services
Digital Strategy
Advertising
Digital Marketing
CRO
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Cutting-edge services to help your business thrive in the digital era
We specialize in delivering innovative digital solutions that empower businesses to thrive in the ever-evolving tech landscape. From app development and AI to branding and digital marketing, our team of experts is dedicated to turning your ideas into reality with cutting-edge technology and creativity...
Top Services:
Branding
Logo Design
Product Design
Print Design
Web Development
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Location
Milton, Canada
Number of Employees
Under 49
Average Hourly Rate
$15/hr
Minimal Budget
Under $1,000
vebxcode Services
Branding
Logo Design
Product Design
Print Design
Web Development
WordPress Website Design
Social Media Marketing
Digital Marketing
Mobile App Development
Software Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We run your Meta & Google ads and build the websites behind them so every click has the best possible shot at becoming a paying customer...
Top Services:
Web Development
Social Media Marketing
Web Design
Media Buying
CRO
Show more
Location
Edmonton, Canada
Number of Employees
Under 49
Minimal Budget
Under $1,000
Magnet Media Agency Services
Web Development
Social Media Marketing
Web Design
Media Buying
CRO
Advertising
SEO
PPC
Digital Marketing
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
USPWFL
Maximin Construction
Oceans Mobility
TurfIQ
Data sourced from the agency's DesignRush profile
Magnet Media Agency Reviews & Testimonials
Claire Hagar Review from Google
5.0★
Claire Hagar's Review Sourced from Google
I honestly can’t say enough good things about the team at Magnet. It’s one thing to find experts, but it’s another thing entirely to find a team this genuinely kind. Their culture is fantastic. Everyone is approachable, helpful, and eager to jump in. It makes a world of difference to work with people who are as down-to-earth as they are capable.
Cullen Blanchfield Review from Google
5.0★
Cullen Blanchfield's Review Sourced from Google
The negative reviews are completely puzzling to me. I've worked with Magnet on a handful of occasions as a DP with a variety of crew sizes and everyone I've been involved with has been nothing but a pleasure to work with. Their producers are very experienced and they are true professionals. It's a privilege to work with production companies such as these and I'd recommend them to both above and below the line crew time and time again.
Mark Lamorgese Review from Google
5.0★
Mark Lamorgese's Review Sourced from Google
I had a great experience working with Magnet Media and their team. Communication was clear, deadlines were reasonable, and invoices were processed on time. I look forward to working on more project together in the future!
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Swas Digi Media is a Hyderabad based digital marketing agency focused on performance and measurable results. We specialize in SEO, Google Ads, and social media marketing to help businesses generate qualified leads and scale efficiently...
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Digital Marketing
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Web Development
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Location
Hyderabad, India
Number of Employees
Under 49
Average Hourly Rate
$25/hr
Minimal Budget
Under $1,000
Swas Digi Media Pvt Ltd Services
Digital Marketing
SEO
Web Development
Video Production
Graphic Design
Creative Services
Mobile App Development
Advertising
Social Media Marketing
Web Design
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Delivering secure, reliable & productive IT for business growth.
RSPL offers innovative solutions to empower businesses with cutting-edge technology. Our services include Digital Transformation, Web Development, Digital Marketing, Social Media Management, Process Enhancement, Cloud Solutions, Compliance Support, IT Infrastructure Management, Remote Work Solutions, and...
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Cybersecurity
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Location
New Delhi, India
Number of Employees
Under 49
Average Hourly Rate
$25/hr
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Under $1,000
Portfolios Count
2 Projects Listed
Rational Systems Private Limited Services
Web Development
Digital Marketing
SEO
Managed Services
Cybersecurity
Email Marketing
WordPress Website Design
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Tarun Vadehra Interiors Private Limited
Vadehra Art Gallery
VAdehra Builders Private Limited
Alliance Advertising and MArketing Private Limited
Alliance Connect AD Private Limited
Sportzfront Private Limited
Glenbarra Art Museum
Glen Appliances Private Limited
Kirloskar Medical Private Limited
Balaji Certification Services
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Rational Systems Private Limited Reviews & Testimonials
Sandeep Singh Review from Google
5.0★
Sandeep Singh's Review Sourced from Google
One of the best website desinging companies in delhi ncr . They handled my project carefully and completed all things on time. . . . . .
imran majid Review from Google
5.0★
imran majid's Review Sourced from Google
The best company for real time IT solutions, there advance approach and learning of technology is very helpful for required needs. Highly recommended !
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BubbleWorld is a result-driven digital marketing company that connects businesses with the customer base through creative solutions. We offer SEO, Google Ads, Meta Ads, and social media management, which further involves website development services...
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Web Development
Digital Marketing
Social Media Marketing
PPC
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Location
Amritsar, India
Number of Employees
Under 49
Average Hourly Rate
$7/hr
Minimal Budget
Under $1,000
BubbleTechSpace Pvt. Ltd. Services
Web Development
Digital Marketing
Social Media Marketing
PPC
Graphic Design
eCommerce Development
eCommerce
Video Marketing
SEO
CRO
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A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.