121 Group is a senior-led Australian digital marketing agency founded in 2005 and headquartered at Level 7, 222 Exhibition Street, Melbourne, with offices in Sydney and Perth and clients across every state.
We work in three verticals where we have two decades of documented results: healthcare (GP networks, specialist practices, allied health, diagnostics), industrial B2B (engineering, mining services, drilling, trades and construction) and consumer brands (fashion, beauty, homewares and ecommerce). Our published case studies include ForHealth, Charleston's, Gorilla Glue, By Charlotte, Rose-Hip Vital, JSW Australia and Central Innovation.
Services: SEO and GEO (generative engine optimisation for ChatGPT, Google AI Overviews, Perplexity and Gemini), Google Ads management, Meta and Instagram ads, Klaviyo and HubSpot email automation, Shopify and WooCommerce builds, capability statement design for tender panels, and server-side attribution so every campaign is reconciled to enquiries and revenue.
How we work: the senior strategist who scopes your programme runs it. Ad spend is passed through at cost and never marked up. Pricing is published on our website. Every engagement is month to month with no lock-in contracts, and every retainer includes the 121 Insights reporting dashboard.



