- UX and UI design:Â We start by understanding the people using your products, then translate needs into clear, detailed designs that are ready for development.
- Web design and development:Â Our work combines crisp writing with striking visual design to set you apart from competitors.
- Visual identity design:Â We leverage logos, typography, color, and layout to build recognizable brands that attract the right customers.
We build a custom-fit team for each project. After a discovery conversation, we draw from our pool of specialists to make a team that the skillsets you need. Teams start with a designer, and we add engineers, marketers, and artists as needed.
Founder
Prior to launching Foundation, Sam led a multi-year redesign of software that helps researchers at the University of Washington win and manage $1.6B in annual funding. Earlier in his career, he joined Wisr as the first design hire. Wisr grew from five to over a hundred clients and was acquired by EAB in 2021. Sam graduated magna cum laude from the University of Pennsylvania, where he won the John & Beatrice Wesley Memorial Prize for excellence in design. Sam brings experience consulting for over a dozen startups and small businesses.
Design Principles
- Beautiful is a byproduct of consistent and functional. Design trends come and go. We think long-lasting work comes from solid fundamentals and uses visual design to communicate, not decorate.
- The easiest way to test an idea is to build a prototype. Our backgrounds help us make strong first drafts, but we always pair experience with evidence. We prototype early and often.
- No single framework can solve every design problem. Design never happens in six easy steps. Outstanding products come from research, iteration, and asking hard questions—not a standardized process.
- Adjacent disciplines should inform product design. Novel ideas can come from anywhere. Our work draws from architecture, typography, and CS.
