Hawthorne Advertising
We Make Smart Brands Smarter.
1201 West 5th Street, Suite T230, Los Angeles, California 90017, United Stateshttps://www.hawthorneadvertising.com
Hawthorne Advertising Overview
- Number of Employees
- 50 - 99
- Minimal Budget
- $50,000 & Up
- Average Hourly Rate
- Inquire
- Year Founded
- 1986
Areas of specialty include strategic planning, creative development, production, media planning, buying, analytics and campaign management for integrated, multi-channel marketing campaigns.
Founded 35 years ago, Hawthorne helped pioneer the direct response industry and has continued to be at the forefront of performance and ROI driven advertising ever since. The agency combines persuasive brand messaging with proprietary analytic systems to create accountable, high performance advertising campaigns. Hawthorne has developed successful award-winning direct marketing campaigns for hundreds of fortune 500 companies, generating over $10 billion in client sales. Clients include LeafFilter, Western Digital SanDisk, Credit One Bank, Los Angeles Times, Angie's List, Netspend, Norton LifeLock, Children's Hospital Los Angeles, Gerber Life Insurance Company, GuideWell Connect, HomeAdvisor, J-B Weld, L'Oréal, Penn Foster, Centinel Spine.
Hawthorne has generated impressive response for our brand clients across all channels with focus on responsive TV, digital and streaming audio.Our agency culture embraces the challenge of working in the fastest, most dynamic and results-accountable form of media in the advertising industry. We are experts at delivering award-winning campaigns, optimal results and audience measurement goals that exceed client expectations week after week.
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Hawthorne Advertising Services
Advertising Expertise
- Broadcast Video Advertising
- Direct Mail
- Out of Home Advertising
- Radio Advertising
- TV Advertising
Digital Marketing Expertise
- B2B
- Digital Advertising
- Integrated Marketing
- Marketing Analytics
Direct Marketing
- Advertising
- Catalogs
- Telemarketing
Media Buying Expertise
- Media Planning
- Out of Home
- Radio
PPC Expertise
- Google Ads
Social Media Expertise
Video Production Expertise
- Commercial
Industries
- Hardware & Networking
- Finance
- Beauty
Client Types
- Medium Businesses
Hawthorne Advertising Team Bios
Jessica Hawthorne Castro
CEO
Jessica has focused her team on delivering highly strategic, successful ad campaigns that ignite response via innovative data-driven solutions with responsive creative/production, media and proprietary analytics. She is a thought leader for Adweek & Forbes and was named EY Entrepreneur of the Year.
George Leon
EVP / Chief Strategy and Media Officer
George oversees client strategy, including positioning, planning and execution across all channels to exceed client goals. He spearheads Hawthornes data science. He is focused on transformation of consumer response & segmentation across devices to exceed the response and brand performance metrics.
Christian Jones
SVP, Marketing & Client Development
Christian manages marketing & client development to drive growth. He formulates brand strategy, messaging and planning, with leadership, to ensure Hawthorne is well-positioned in a constantly shifting landscape. He has worked with partnerships for Coca-Cola, National Geographic, Ford and Heineken.
Paul Her-Sturm
SVP, Digital Content & Strategy
Paul defines and delivers on client digital growth strategies with a cross-functional team. He leverages market category and audience insights to deliver a unique path forward to meet KPIs. He has deep brand experience developing digital content strategies for Credit One Bank, MGM, LA Times & more.
Gina Lombardo-Negron
VP, Media Director
Gina manages Hawthornes buying team in cultivating vendor relationships, planning, negotiating, securing, and optimizing media to maximize all client engagements. Over twenty plus years, she has overseen campaigns for AT&T, Ford, Progressive, WeightWatchers, Pfizer, Brinks, Dell, and Sony Music.
Evan Hall
Executive Creative Director
Evan brings a keen sense of storytelling and sharp aesthetic to clients. He has crafted extraordinarily successful campaigns for LOreal, Angi/HomeAdvisor, LeafFilter, Norton LifeLock, 3M, and Dyson. He is committed to advancing the ways brands engage their consumers and achieving results.