Hawthorne Advertising Overview

Number of Employees
50 - 99
Minimal Budget
$50,000 & Up
Average Hourly Rate
Year Founded
Hawthorne Advertising is a full-service brand response advertising agency headquartered in Los Angeles. We are woman-owned, privately held, independent and innovation driven.

Areas of specialty include strategic planning, creative development, production, media planning, buying, analytics and campaign management for integrated, multi-channel marketing campaigns.

Founded 35 years ago, Hawthorne helped pioneer the direct response industry and has continued to be at the forefront of performance and ROI driven advertising ever since. The agency combines persuasive brand messaging with proprietary analytic systems to create accountable, high performance advertising campaigns. Hawthorne has developed successful award-winning direct marketing campaigns for hundreds of fortune 500 companies, generating over $10 billion in client sales. Clients include LeafFilter, Western Digital SanDisk, Credit One Bank, Los Angeles Times, Angie's List, Netspend, Norton LifeLock, Children's Hospital Los Angeles, Gerber Life Insurance Company, GuideWell Connect, HomeAdvisor, J-B Weld, L'Oréal, Penn Foster, Centinel Spine.

Hawthorne has generated impressive response for our brand clients across all channels with focus on responsive TV, digital and streaming audio.
Our agency culture embraces the challenge of working in the fastest, most dynamic and results-accountable form of media in the advertising industry. We are experts at delivering award-winning campaigns, optimal results and audience measurement goals that exceed client expectations week after week.
1201 West 5th Street, Suite T230, Los Angeles, California 90017, United States

Areas of Expertise

  • Advertising Expertise
  • Digital Marketing Expertise
  • Media Buying Expertise
  • PPC Expertise
  • Social Media Expertise
  • Video Production Expertise
Advertising Expertise
Advertising Expertise
  • Broadcast Video Advertising
  • Direct Mail
  • Out of Home Advertising
  • Radio Advertising
  • TV Advertising
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
  • Digital Advertising
  • Integrated Marketing
  • Marketing Analytics
Media Buying Expertise
Media Buying Expertise
  • Media Planning
  • Out of Home
  • Radio
PPC Expertise
PPC Expertise
  • Google Ads
Social Media Expertise
Social Media Expertise
  • Facebook
  • Instagram
Video Production Expertise
Video Production Expertise
  • Commercial

Hawthorne Advertising Reviews

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  • Sarah Hamilton

    Sarah Hamilton

    VP of People and Culture at Casting Networks

    Direct Marketing Services
    Project Type: Direct Marketing
    Review Date: 21 December, 2023
    Hawthorne Advertising is by far the best creative and media agency I've ever worked with. I highly recommend it for brands aiming to elevate from good to great. (Source: 3rd Party Review Platform)
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  • Janan Twohill

    Janan Twohill

    Owner-Operator at Cravin' Cupcakes Designed by Janan

    Digital Marketing Services
    Project Type: Digital Marketing
    Review Date: 10 December, 2023
    Hawthorne Advertising is a cutting-edge company with amazing people and fabulous creative ideas. (Source: 3rd Party Review Platform)
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Hawthorne Advertising Team Bios

  • CEO
    Jessica Hawthorne Castro
    Jessica has focused her team on delivering highly strategic, successful ad campaigns that ignite response via innovative data-driven solutions with responsive creative/production, media and proprietary analytics. She is a thought leader for Adweek & Forbes and was named EY Entrepreneur of the Year.
  • EVP / Chief Strategy and Media Officer
    George Leon
    EVP / Chief Strategy and Media Officer
    George oversees client strategy, including positioning, planning and execution across all channels to exceed client goals. He spearheads Hawthornes data science. He is focused on transformation of consumer response & segmentation across devices to exceed the response and brand performance metrics.
  • SVP, Marketing & Client Development
    Christian Jones
    SVP, Marketing & Client Development
    Christian manages marketing & client development to drive growth. He formulates brand strategy, messaging and planning, with leadership, to ensure Hawthorne is well-positioned in a constantly shifting landscape. He has worked with partnerships for Coca-Cola, National Geographic, Ford and Heineken.
  • Executive Creative Director
    Julian Newman
    Executive Creative Director
    Julian directs and evolves all creative visions, striking the perfect balance of rational and emotional in every execution. He brings years of award-winning experience to Hawthorne and its clients. He was CD with Phenomenon Entertainment, Crispin Porter, Publicis and Arnold and Wonderful Agency.
  • SVP, Digital Content & Strategy
    Paul Her-Sturm
    SVP, Digital Content & Strategy
    Paul defines and delivers on client digital growth strategies with a cross-functional team. He leverages market category and audience insights to deliver a unique path forward to meet KPIs. He has deep brand experience developing digital content strategies for Credit One Bank, MGM, LA Times & more.
  • Director, Digital Strategy
    Brittney Hanson
    Director, Digital Strategy
    Brittney has spent a decade honing her strategic digital skillset, delivering on strategic marketing goals for California Citrus, HCA Healthcare, InHouse Physicians, Maurices, Bobcat, Kubota Engines America, and more. She is co-founder of Women in Digital and was voted Fuse Duluths 2014 Top Pro.

Hawthorne Advertising Clients

  • LeafFilter
  • Western Digital SanDisk
  • Credit One Bank
  • Los Angeles Times
  • Angie's List
  • Netspend
  • Norton LifeLock
  • Children's Hospital Los Angeles
  • Gerber Life Insurance Company
  • GuideWell Connect
  • HomeAdvisor
  • J-B Weld
  • L'Oréal
  • Penn Foster
  • Centinel Spine

Hawthorne Advertising Awards

  • AVA Digital Awards
  • The American Advertising Award
  • The ASTRID Awards
  • Hermes Creative Awards
  • Communicator Awards