Humo Rojo

We are a creative advertising agency, ATL + Digital + BTL, for bold brands
Av. del Libertador 8142, Buenos Aires, C1429, Argentina
https://humorojo.com

Humo Rojo Overview

Year Founded
2008
Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$150/hr
Somos una agencia crossmedia ubicada en Buenos Aires, que desarrolla estrategias y creatividad en todas las plataformas de comunicacion de las marcas: del online al offline y viceversa.
#Hacemos en digital, ATL, BTL y pensamos en todas las direcciones.
Somos #hacedorxs

Humo Rojo Portfolio

Humo Rojo - MADR YN ARGENTINA
Integrated Marketing
MADR YN ARGENTINA
Travel
$20K - $100K
12 Months
2024
Humo Rojo - Transforming Together
Brand Positioning
Transforming Together
Energy & Mining
$5K - $20K
12 Months
2026
Humo Rojo - Innovating with every wash
Advertising
Innovating with every wash
Electronics
$20K - $100K
3 Months
2024
Humo Rojo - DON'T DRAW YOUR CRACK
Brand Positioning
DON'T DRAW YOUR CRACK
Travel
$20K - $100K
3 Months
2021
Humo Rojo - We have everything not everyone gets to have.
Integrated Marketing
We have everything not everyone gets to have.
Travel
$20K - $100K
12 Months
2025
Humo Rojo - One Job. One Purpose
Integrated Marketing
One Job. One Purpose
HR
$5K - $20K
12 Months
2024
Humo Rojo - We are Growth
Brand Strategy
We are Growth
Agriculture
$100K - $250K
12 Months
2023

Industries

  • Agriculture
  • Electronics
  • Fintech
  • Health Care
  • Consumer Goods
  • Construction
  • HR
  • Food and Beverage

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate
AI Expertise
AI Expertise
  • AI Automation
Advertising Expertise
Advertising Expertise
  • B2B
  • B2C
  • Broadcast Video Advertising
  • Experiential Marketing
  • Out of Home Advertising
  • Print Advertising
  • Radio Advertising
  • TV Advertising
Audio Production Expertise
Audio Production Expertise
  • Music Production
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Product Marketing
CMS Platforms
CMS Platforms
  • WordPress
Creative Expertise
Creative Expertise
  • AI Creative
  • Creative Copywriting
  • Creative Strategy
  • Photography
Custom Frameworks
Custom Frameworks
  • Next.js
Digital Marketing Expertise
Digital Marketing Expertise
  • AI Content Creation
  • AI Digital Services
  • Content Creation
  • Copywriting
  • Digital Media
  • Integrated Marketing
  • Marketing Strategy
Media Buying Expertise
Media Buying Expertise
  • Media Planning
  • Out of Home
  • Print
  • Radio
  • TV
Mobile App Expertise
Mobile App Expertise
  • Application Modernization
PPC Expertise
PPC Expertise
  • Display Advertising
  • Facebook Advertising
  • Google Ads
  • Instagram Ads
  • LinkedIn Ads
  • YouTube
Product Design Expertise
Product Design Expertise
  • Digital Design
SEO Expertise
SEO Expertise
  • SEO Consulting
Social Media Expertise
Social Media Expertise
  • AI Social Media Marketing
  • B2B Social Media Marketing
  • Facebook
  • Instagram
  • LinkedIn
  • Social Media Consulting
  • TikTok
Video Production Expertise
Video Production Expertise
  • Scriptwriting
Web Design Expertise
Web Design Expertise
  • B2B
  • Landing Page Design
  • Responsive

Humo Rojo Clients

Ente de Turismo de Puerto Madryn
Midea Argentina
Austin Powder Latam
Whirlpool
Eslabón de Lujo
Nidera Seeds
Metrovías
La Toscana
Celusal
Genser
Clorox
PepsiCola Argentina
La Serenísima

Humo Rojo Reviews


Reviews from Google Maps are available on this profile.
Creative, innovative, brilliant. Absolute masters. If you need an advertising agency, this is it. The experience is worth it. "
Juan Manuel Varela's Review Sourced from Google
Venden mucho humo "
Daniel Herbon's Review Sourced from Google
Cross media at its finest "
martin barnola's Review Sourced from Google
Good service "
Jesus Aguero's Review Sourced from Google
A very good agency, highly trained and attentive staff... "
Damián Giménez's Review Sourced from Google

Humo Rojo Team Bios

CEO/Founder
Tata Varela
CEO/Founder

CEO/Founder of Humo Rojo with 30+ years in advertising. Former leader at Ogilvy, BBDO, Endemol Interactive, Oyster Group, Agrupate.com and Telefe. Former President and current Board Member of Agencias Argentinas. Focused on creativity, tech and brand transformation.

Executive Creative Director
Guillermo Bagnato
Executive Creative Director

Great ideas need execution. With 25+ years in advertising, ECD at Humo Rojo builds creative teams that integrate art direction, storytelling, data and technology. Formerly at R/GA and DDB, leading brands like Nike, Gatorade, Puma and Volkswagen, with Cannes Lions and Clio recognition.

Growth Manager
Lucas Varela
Growth Manager

Driven by ideas and turning them into real experiences. With a background in marketing, accounts, sales and media across Humo Rojo and PML, I connect creativity, digital culture and strategy with curiosity, movement and purpose.

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