
Humo Rojo
We are a creative advertising agency, ATL + Digital + BTL, for bold brands
Av. del Libertador 8142, Buenos Aires, C1429, Argentinahttps://humorojo.com
Humo Rojo Overview
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Average Hourly Rate
- $150/hr
- Year Founded
- 2008
#Hacemos en digital, ATL, BTL y pensamos en todas las direcciones.
Somos #hacedorxs
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Humo Rojo Services
AI Expertise
- AI Automation
Advertising Expertise
- B2B
- B2C
- Broadcast Video Advertising
- Experiential Marketing
- Out of Home Advertising
- Print Advertising
- Radio Advertising
- TV Advertising
Audio Production Expertise
- Music Production
Branding Expertise
- B2B Branding
- Brand Messaging
- Brand Positioning
- Brand Strategy
- Product Marketing
CMS Platforms
- WordPress
Creative Expertise
- AI Creative
- Creative Copywriting
- Creative Strategy
- Photography
Custom Frameworks
- Next.js
Digital Marketing Expertise
- AI Content Creation
- AI Digital Services
- Construction Marketing
- Content Creation
- Copywriting
- Digital Media
- Integrated Marketing
- Marketing Strategy
Media Buying Expertise
- Media Planning
- Out of Home
- Radio
- TV
Mobile App Expertise
- Application Modernization
PPC Expertise
- Display Advertising
- Facebook Advertising
- Google Ads
- Instagram Ads
- LinkedIn Ads
- YouTube
Product Design Expertise
- Digital Design
SEO Expertise
- SEO Consulting
Social Media Expertise
- AI Social Media Marketing
- B2B Social Media Marketing
- Social Media Consulting
- TikTok
Video Production Expertise
- Scriptwriting
Web Design Expertise
- B2B
- Landing Page Design
- Responsive
Industries
- Agriculture
- Electronics
- Fintech
- Health Care
- Consumer Goods
- Construction
- HR
- Food and Beverage
Client Types
- Startups
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
Humo Rojo Portfolio

Integrated Marketing
MADR YN ARGENTINA
- $20K - $100K
- 12 Months
- 2024

Brand Positioning
Transforming Together
- $5K - $20K
- 12 Months
- 2026
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Advertising
Innovating with every wash
- $20K - $100K
- 3 Months
- 2024

Brand Positioning
DON'T DRAW YOUR CRACK
- $20K - $100K
- 3 Months
- 2021

Integrated Marketing
We have everything not everyone gets to have.
- $20K - $100K
- 12 Months
- 2025

Integrated Marketing
One Job. One Purpose
- $5K - $20K
- 12 Months
- 2024

Brand Strategy
We are Growth
- $100K - $250K
- 12 Months
- 2023
Humo Rojo Reviews
Reviews from Google Maps are available on this profile.
Creative, innovative, brilliant. Absolute masters. If you need an advertising agency, this is it. The experience is worth it. "Juan Manuel Varela's Review Sourced from Google
Venden mucho humo "Daniel Herbon's Review Sourced from Google
Cross media at its finest "martin barnola's Review Sourced from Google
Good service "Jesus Aguero's Review Sourced from Google
A very good agency, highly trained and attentive staff... "Damián Giménez's Review Sourced from Google
Humo Rojo Team Bios

Tata Varela
CEO/Founder
CEO/Founder of Humo Rojo with 30+ years in advertising. Former leader at Ogilvy, BBDO, Endemol Interactive, Oyster Group, Agrupate.com and Telefe. Former President and current Board Member of Agencias Argentinas. Focused on creativity, tech and brand transformation.

Guillermo Bagnato
Executive Creative Director
Great ideas need execution. With 25+ years in advertising, ECD at Humo Rojo builds creative teams that integrate art direction, storytelling, data and technology. Formerly at R/GA and DDB, leading brands like Nike, Gatorade, Puma and Volkswagen, with Cannes Lions and Clio recognition.

Lucas Varela
Growth Manager
Driven by ideas and turning them into real experiences. With a background in marketing, accounts, sales and media across Humo Rojo and PML, I connect creativity, digital culture and strategy with curiosity, movement and purpose.


