I'm Evolution is an Italian digital agency founded in 2003, with offices in Taviano (Apulia) and Reggio Emilia (Emilia-Romagna). We work with ecommerce operators, manufacturers and service brands that need organic visibility, paid acquisition and reliable data to work together instead of in separate silos.Â
Search: SEO and Generative Engine Optimization
Search is no longer a single ranked list. We build visibility across both classic organic results and generative surfaces such as AI Overviews, ChatGPT, Gemini and Perplexity. The work covers technical SEO and crawl efficiency, information architecture, entity consolidation and structured data, editorial content built on real expertise, digital PR and link acquisition, plus Brand SERP and Knowledge Panel management. For generative search we measure share of voice across assistants, audit how models describe your brand, and correct the source material they rely on. International and multilingual projects are a core part of our practice.
Advertising: Google and social platforms
We plan and run full-funnel campaigns on Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube) and on Meta and TikTok. Budget allocation is driven by incremental contribution rather than last-click attribution, with feed optimisation for ecommerce, structured creative testing on social, and lead quality scoring for B2B accounts.
Tracking and analytics
Most acquisition problems are measurement problems. We design and implement tracking architectures with GA4, Google Tag Manager and server-side tagging, including Consent Mode v2, enhanced conversions and offline conversion imports. The result is data that survives browser restrictions and privacy rules, so that reporting reflects what actually happened.
How we work
We operate as an extension of your internal team, with a named contact and shared dashboards rather than monthly PDFs. Every activity is tied to a business metric agreed at the start: qualified leads, revenue, margin.