idfive is an integrated marketing firm for brands on a mission.

81 Mosher St., Third Floor, Baltimore, Maryland 21217, United States

idfive Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
Year Founded
idfive is an integrated marketing firm for brands on a mission. Based in Baltimore, MD, we solve marketing and web-based problems for clients primarily in higher education, not-for-profit, and health.

We exist to help our clients do good, better. We do this because chose to use our marketing powers for good.

Our recent clients include: Johns Hopkins University, Smithsonian Institution, Howard University, Whitman, Requardt & Associates, Vaccinogen, and Eddies of Roland Park.
81 Mosher St., Third Floor, Baltimore, Maryland 21217, United States

Areas of Expertise

  • Branding Expertise
  • Digital Marketing Expertise
  • Video Production Expertise
  • Web Design Expertise
Branding Expertise
Branding Expertise
  • Naming
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
Video Production Expertise
Video Production Expertise
  • Commercial
  • Explainer
  • Motion Graphics
Web Design Expertise
Web Design Expertise
  • B2B
  • Responsive


  • Fashion

Client Types

  • Small Businesses

idfive Portfolio

  • idfive - Baltimore Animal Rescue & Care Shelter
    Digital Marketing
    Baltimore Animal Rescue & Care Shelter
  • idfive - Port Discovery Children's Museum
    Web Design
    Port Discovery Children's Museum
  • idfive - Johns Hopkins Bloomberg School of Public Health
    Digital Marketing
    Johns Hopkins Bloomberg School of Public Health
  • idfive - Asymmetrik
    Web Design
  • idfive - Bellese Technologies
    Bellese Technologies
  • idfive - Light City
    Web Design
    Light City
  • idfive - Goucher College
    Digital Marketing
    Goucher College
  • idfive - Shippensburg University
    Digital Marketing
    Shippensburg University
  • idfive - Johns Hopkins Carey Business School
    Digital Marketing
    Johns Hopkins Carey Business School
  • idfive - Colgate University Bicentennial
    Web Design
    Colgate University Bicentennial

idfive Team Bios

  • Co-Founder
    Andres Zapata
    Andres is responsible for the operation and direction of idfive—up to and including turning off the lights before locking up. With over 20 years of experience leading projects for clients in various industries, he’s a fixture on the creative, development, and strategic teams at the agency.
  • Chief Strategist
    Dr. Sean Carton
    Chief Strategist
    Sean is the Chief Strategist of idfive where he helps clients understand the constantly changing intersections between design, marketing, communication and technology through creative ideas and beautiful solutions.
  • AVP, Marketing
    Chris Smith
    AVP, Marketing
    Chris has 20 years of experience in developing, implementing and managing strategic multi-channel marketing initiatives. Chris has managed regional and national accounts alike in categories including; Higher Education, CPG, Gaming, and Not-For-Profit. TV, radio, social, digital – he’s done it all.
  • Associate Vice President
    Jake Tarbert
    Associate Vice President
    Jake is passionate about meeting (& beating) deadlines, communicating clearly and challenging clients to step outside their comfort zone to achieve results when necessary. He takes complete ownership of his accounts and takes great pride in growing organizations with a thoughtful marketing strategy.
  • AVP, Creative Strategy
    Matt McDermott
    AVP, Creative Strategy
    Matt applies educational principles to advertising strategy and tenets of the lean user experience and design thinking to the creative process. Much of his work over the last decade has focused on audience engagement and interactive storytelling.
  • Associate Vice President
    Caitlin Currey
    Associate Vice President
    Caitlin is passionate about results. Her well-rounded career working both as the client and for the client has provided her with the perspective to navigate the challenges of budgets and timelines with a high level of detail and commitment to measurable success.
  • Lead Strategist
    Peter Toran
    Lead Strategist
    As idfive’s Lead Strategist Peter applies his extensive experience in education marketing, nonprofit positioning and development, and institutional branding to various client projects. He is also an Executive Board Member of WYPR, Maryland’s NPR station, an award-winning playwright.
  • AVP, Development
    Nick Rigby
    AVP, Development
    Nick brings a fanatic passion to his work in user experience, interaction design and web development. As an advocate for best practice conventions, semantic code and mobile-first development, Nick has been invited to contribute his thoughts and techniques on the prestigious A List Apart magazine.
  • AVP, Finance
    Tara Nowakowski
    AVP, Finance
    Nowakowski joined idfive in 2005 and is one of the firm’s original founders.

idfive Clients

  • United Way of Central Maryland
  • Colgate University
  • Howard University
  • Baltimore Office of Promotion & Arts
  • Maryland Food Bank
  • Johns Hopkins University School of Public Health
  • Barcoding Inc.