GKV

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  Kathleen O'Guin

  Integrated marketing campaigns. at Molina Healthcare

  Intergrated Ma

  Project Type: PPC

  Review Date: 29 August, 2024

  Source: 3rd-party Review Platform

  GKV develops digital and traditional strategies for integrated marketing campaigns. They produce direct mail, TV and radio ads, and photos for marketing collateral. PPC is used to promote online content. GKV’s award-winning campaigns are generating a substantial amount of qualified leads. Whether they're experiencing random budget cuts or shifts in the market, their talented and flexible team can find marketing solutions to overcome any challenge.

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  Don Helms

  VP of Marketing at Soli Organic

  Marketing and brand transition strategy for an organic products retailer

  Project Type: Branding

  Review Date: 17 November, 2023

  Source: 3rd-party Review Platform

  GKV has helped an organic products retailer create and manage a marketing and a launch-to-market strategy around a brand transition. Their scope includes SMM, creative design, copywriting, and PPC. GKV has made efficient the client’s marketing spend by hyper-targeting the right customer personas, exceeding their ROAS by 50%. The team is proactive and fast-working, and their creative skills are bar-none. Additionally, they’re invested in the client’s success, making them a reliable partner.

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  John Fisher

  Director at Brown & Toland Physicians

  Digital Marketing Campaigns

  Project Type: Digital Marketing

  Review Date: 11 November, 2023

  Source: 3rd-party Review Platform

  GKV captured multiple perspectives in a large-scale marketing campaign for an association of independent physicians. With a phased approach, they created ads ranging from print content to TV and radio segments. The campaign received a unanimous, enthusiastic response, including praise from leadership. GKV appreciates structure, addressing tasks methodically and efficiently. They’re receptive to feedback, but also challenge proposed ideas to make them stronger. Overall, they’re a valuable partner.

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GKV Team Bios

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  Roger Gray

  Founder & CEO

  Roger is the founder and architect of GKV. He has over 30 years of client and agency experience. He has built GKV into one of the premier agencies in the mid-Atlantic region.
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  Jeff Millman

  Partner, Chief Creative Officer

  Jeff is a partner at GKV. As the chief creative officer of our agency, he oversees the creative work for all clients, ensuring that it is engaging, on strategy and memorable. For more than 30 years, Jeff has created notable and highly effective communications for a long, diverse list of brands.
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  Garry Raim

  Partner, EVP

  As one of the managing partners at GKV, Garry now leads Business Development efforts at the agency. Prior to that, Garry helped guide the organization as it transitioned from a traditional agency into a fully, integrated agency able to deliver a full suite of digital services.
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  Stacey Wynia

  SVP, Director of Public Relations, Social Media and REACH

  Stacey Wynia leads the PR, social media and grassroots event work GKV does for its clients. With her full-time staff, she provides high-level strategic guidance in the development and execution of PR plans, earned media campaigns and strategic messaging, and a wide variety of social media marketing.
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  Brent Williams

  VP, Digital Design Director

  For the past 10+ years, Brent has helped the creative team stay ahead of the curve in the ever-changing interactive design field. From complex data visualizations and infographics, to delicate typography treatments and tech trends, he knows how engage his audience with the right tools for the job.
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  Dave Brocious

  Chief Creative Strategist

  Dave has over 25 years creative experience in advertising, first as copywriter, then creative director and currently as a chief creative strategist.
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  Emma Abbott

  VP, Social Media

  Emma works closely with our Social team to execute PR plans, media campaigns and social media programs. She also works with all GKV departments to ensure messages are on-brand and communications are integrated and in-line with advertising efforts.
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  Daniel Robinson

  Media Director

  Daniel is responsible for the development of a client’s media strategies. Daniel consistently works with both our clients and our account management team to help maximize budgets and assure that our clients utilize the best media vehicle for their respective campaigns.
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  Dan Mecchi

  Chief Consumer Engagement Officer

  As GKV’s practice lead in Digital and Consumer Engagement his role is to help client partners by providing leadership as someone who can both architect and navigate new challenges: integrating the advertising, creative, strategic and analytical capabilities needed to win the customer.
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  Shannon Gardiner

  SVP, Director Of Account Management

  In early 2018, Shannon was named SVP and Director of Account Management. Her role includes acting as director on select accounts and projects, including new business, providing strategic counsel as needed, and overseeing the department requirements, processes and workload.
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  Dan Collins

  Chief Strategy Officer

  Dan, who joined GKV in 2003, leads strategic planning and research for our clients, whether their goals are a more compelling brand promise and brand aligned culture, or creative that builds sales AND an emotional connection.
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  Mark Rosica

  SVP, Associate Creative Director

  Mark Rosica has almost 30 year’s experience creating advertising and design in almost every conceivable category for clients in the US and abroad. Mark is a problem solver who thinks strategically and creatively to conceptualize and execute unique campaigns.
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  Lindsay Petrick

  Cultural Insight Director

  Lindsay is an art director who straddles the lines of digital and traditional media. With a fine arts degree in illustration from the Maryland Institute, College of Art, she has a sharp eye and really enjoys working painting and illustration into projects that allow for it.
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  Ken Dennison

  Creative Director

  Ken oversees a variety of GKV clients across several industries, including health insurance, consumer packaged goods, telecommunications and more. He pushes the GKV creative department to live the brand and produce work that elevates the relevancy of the brand.

GKV Press Mentions

• Capital Communicator

  GKV’s Old Bay Campaign Wins Best in Show

• GKV

  Opportunity Out of Chaos: The Case for Being a Values Brand