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Developed out of our own feedback, research and experiences, the digital marketing continuum illustrates the many levels of a brands marketing strategy. Rather than a heirarchy, the continuum is meant to show the constant need to keep each level, or channel, spinning.
At the core of every business’ strategy should be their brand. Understanding who you are as a business and where you want to go is absolutely crucial to your business’ future and success.
Once you have your brand guidelines and messaging dialed-in, then you can start in on your different marketing strategies. We like this approach because it allows us to customize your digital marketing needs.