PICTAU

We are specialists and passionate about Digital Analytics.
Digital analytics is inseparable from your online presence and strategy.

1. It allows us to identify trends and behaviors. The business department will be able to make intelligent strategic decisions based on real data.
2. It allows a detailed study of the functioning of the processes and the customer journey.

Optimize attribution channels: With the data, we can analyze the performance of the different campaigns in SEM, SEO, display, and social networks, allowing us to identify those that work best and the channel where we will have to invest more in the future.

3. It allows for a better understanding of the audience of a company's different digital assets: we can identify which users are the most valuable for our business, which is the device most commonly used to access our content, through which channels, or which are the contents and products that generate the most interest.